{"id":9821,"date":"2023-11-01T03:58:46","date_gmt":"2023-11-01T03:58:46","guid":{"rendered":"https:\/\/www.testcenter.vn\/blog\/?p=9821"},"modified":"2023-11-01T03:58:48","modified_gmt":"2023-11-01T03:58:48","slug":"kpi-cho-content-marketing","status":"publish","type":"post","link":"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/","title":{"rendered":"5 nh\u00f3m ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 trong KPI cho Content Marketing"},"content":{"rendered":"\n<p>Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, Content Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch Content Marketing, b\u1ea1n c\u1ea7n nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, <a href=\"https:\/\/www.testcenter.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Testcenter<\/strong><\/a> s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 5 nh\u00f3m ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 trong <strong>KPI cho Content Marketing<\/strong>.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69fcf5a81e93e\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69fcf5a81e93e\"  type=\"checkbox\" id=\"item-69fcf5a81e93e\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#5_nhom_chi_so_phai_co_trong_KPI_cho_Content_Marketing\" title=\"5 nh\u00f3m ch\u1ec9 s\u1ed1 ph\u1ea3i c\u00f3 trong KPI cho Content Marketing\">5 nh\u00f3m ch\u1ec9 s\u1ed1 ph\u1ea3i c\u00f3 trong KPI cho Content Marketing<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#Muc_do_nhan_dien_thuong_hieu\" title=\"M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\">M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#Luong_truy_cap_website\" title=\"L\u01b0\u1ee3ng truy c\u1eadp website\">L\u01b0\u1ee3ng truy c\u1eadp website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#Luong_khach_hang_tiem_nang\" title=\"L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng\">L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#Ty_le_chuyen_doi_cua_noi_dung\" title=\"T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a n\u1ed9i dung\">T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a n\u1ed9i dung<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#KPI_cho_Content_Marketing_lien_quan_den_doanh_thu_Revenue\" title=\"KPI cho Content Marketing li\u00ean quan \u0111\u1ebfn doanh thu (Revenue)\">KPI cho Content Marketing li\u00ean quan \u0111\u1ebfn doanh thu (Revenue)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-content-marketing\/#Mau_KPI_cho_Content_Marketing_tham_khao\" title=\"M\u1eabu KPI cho Content Marketing tham kh\u1ea3o\">M\u1eabu KPI cho Content Marketing tham kh\u1ea3o<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_nhom_chi_so_phai_co_trong_KPI_cho_Content_Marketing\"><\/span><strong>5 nh\u00f3m ch\u1ec9 s\u1ed1 ph\u1ea3i c\u00f3 trong KPI cho Content Marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a v\u1ecb tr\u00ed nh\u00e2n vi\u00ean Content Marketing, b\u1ea1n s\u1ebd c\u1ea7n ph\u1ea3i d\u1ef1a v\u00e0o nhi\u1ec1u y\u1ebfu t\u1ed1 kh\u00e1c nhau. Trong \u0111\u00f3 <strong>k\u1ebft qu\u1ea3 KPI s\u1ebd l\u00e0 m\u1ed9t trong nh\u1eefng c\u0103n c\u1ee9 \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 performance &#8211; hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a v\u1ecb tr\u00ed n\u00e0y.<\/strong> C\u1ee5 th\u1ec3, b\u1ea1n c\u1ea7n \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean Content Marketing qua nh\u1eefng nh\u00f3m KPI sau \u0111\u00e2y:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muc_do_nhan_dien_thuong_hieu\"><\/span><strong>M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u (Brand awareness) l\u00e0 m\u1ed9t trong nh\u1eefng m\u1ee5c ti\u00eau quan tr\u1ecdng c\u1ee7a Content Marketing. Khi nh\u00e2n vi\u00ean Content Marketing t\u1ea1o ra n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng, thu h\u00fat s\u1ef1 ch\u00fa \u00fd c\u1ee7a ng\u01b0\u1eddi d\u00f9ng, h\u1ecd s\u1ebd g\u00f3p ph\u1ea7n t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Ngo\u00e0i ra, vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean Content Marketing d\u1ef1a tr\u00ean nh\u00f3m KPI li\u00ean quan \u0111\u1ebfn m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u s\u1ebd gi\u00fap doanh nghi\u1ec7p:<\/p>\n\n\n\n<ul>\n<li>\u0110o l\u01b0\u1eddng m\u1ee9c \u0111\u1ed9 \u1ea3nh h\u01b0\u1edfng c\u1ee7a n\u1ed9i dung do nh\u00e2n vi\u00ean Content Marketing t\u1ea1o ra \u0111\u1ed1i v\u1edbi nh\u1eadn th\u1ee9c c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>Khi nh\u00e2n vi\u00ean Content Marketing th\u1ea5y \u0111\u01b0\u1ee3c t\u00e1c \u0111\u1ed9ng c\u1ee7a c\u00f4ng vi\u1ec7c c\u1ee7a m\u00ecnh \u0111\u1ed1i v\u1edbi doanh nghi\u1ec7p, h\u1ecd s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c \u0111\u1ec3 ti\u1ebfp t\u1ee5c t\u1ea1o ra nh\u1eefng n\u1ed9i dung ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-1.jpg\" alt=\"Content Marketing hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-9826\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-1.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-1-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-1-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-1-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-1-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Content Marketing hi\u1ec7u qu\u1ea3 s\u1ebd gi\u00fap t\u0103ng m\u1ee9c \u0111\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u<\/figcaption><\/figure><\/div>\n\n\n<p>C\u00e1c KPI cho Content Marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 thu\u1ed9c nh\u00f3m n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3t t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u tr\u00ean Google.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t theo d\u00f5i th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t nh\u1eafc \u0111\u1ebfn th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t b\u00ecnh lu\u1eadn\/comment tr\u00ean b\u00e0i vi\u1ebft.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t chia s\u1ebb\/share tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>Th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho\/\u1edf l\u1ea1i v\u1edbi n\u1ed9i dung.<\/li>\n<\/ul>\n\n\n\n<p><strong><em>&gt;&gt;&gt; T\u00ecm hi\u1ec3u th\u00eam: <\/em><\/strong><a href=\"https:\/\/www.testcenter.vn\/blog\/danh-gia-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>X\u00e2y d\u1ef1ng quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 KPI cho t\u1eebng nh\u00e2n vi\u00ean trong 5 b\u01b0\u1edbc<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luong_truy_cap_website\"><\/span><strong>L\u01b0\u1ee3ng truy c\u1eadp website<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Website traffic &#8211; l\u01b0\u1ee3t truy c\u1eadp website l\u00e0 nh\u00f3m ch\u1ec9 s\u1ed1 KPI s\u1ebd gi\u00fap doanh nghi\u1ec7p \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 c\u1ee7a nh\u00e2n vi\u00ean Content Marketing trong vi\u1ec7c thu h\u00fat v\u00e0 duy tr\u00ec l\u01b0\u1ee3ng truy c\u1eadp trang web, v\u00e0 c\u00f3 th\u1ec3 li\u00ean quan tr\u1ef1c ti\u1ebfp \u0111\u1ebfn m\u1ee5c ti\u00eau kinh doanh nh\u01b0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng ho\u1eb7c t\u1ea1o leads m\u1edbi.<\/p>\n\n\n\n<p>C\u00e1c KPI cho Content Marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 thu\u1ed9c nh\u00f3m n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp website theo t\u1eebng chu k\u1ef3 \u0111o l\u01b0\u1eddng.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp t\u1eeb ngu\u1ed3n t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp t\u1eeb m\u1ea1ng x\u00e3 h\u1ed9i.<\/li>\n\n\n\n<li>S\u1ed1 l\u01b0\u1ee3t truy c\u1eadp t\u1eeb c\u00e1c k\u00eanh kh\u00e1c v\u00ed d\u1ee5 nh\u01b0 email marketing, qu\u1ea3ng c\u00e1o tr\u1ef1c tuy\u1ebfn,&#8230;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-2.jpg\" alt=\"C\u00e1c ch\u1ec9 s\u1ed1 KPI ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n hi\u1ec7u qu\u1ea3 c\u1ee7a Content Marketing\" class=\"wp-image-9825\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-2.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-2-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-2-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-2-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-2-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c ch\u1ec9 s\u1ed1 KPI ch\u1ec9 ph\u1ea3n \u00e1nh m\u1ed9t ph\u1ea7n hi\u1ec7u qu\u1ea3 c\u1ee7a Content Marketing<\/figcaption><\/figure><\/div>\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3 c\u0169ng s\u1ebd c\u00f3 nh\u1eefng ch\u1ec9 s\u1ed1 KPI trong SEO c\u00f3 li\u00ean quan \u0111\u1ebfn nh\u00e2n vi\u00ean Content Marketing nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>Th\u1ee9 h\u1ea1ng c\u1ee7a t\u1eeb kh\u00f3a.<\/li>\n\n\n\n<li>L\u01b0\u1ee3t xem n\u1ed9i dung tr\u00ean website.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 nh\u1ea5p chu\u1ed9t (CTR) t\u1eeb k\u1ebft qu\u1ea3 t\u00ecm ki\u1ebfm.<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 tho\u00e1t (Bounce rate).<\/li>\n\n\n\n<li>Th\u1eddi gian ng\u01b0\u1eddi d\u00f9ng d\u00e0nh cho website (Time on site).<\/li>\n<\/ul>\n\n\n\n<p><strong><em>&gt;&gt;&gt; T\u00ecm hi\u1ec3u th\u00eam: <\/em><\/strong><a href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>5 ch\u1ec9 ti\u00eau ph\u1ea3i c\u00f3 khi x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Luong_khach_hang_tiem_nang\"><\/span><strong>L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead) l\u00e0 nh\u1eefng ng\u01b0\u1eddi quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n v\u00e0 s\u1eb5n s\u00e0ng cung c\u1ea5p th\u00f4ng tin li\u00ean h\u1ec7 c\u1ee7a h\u1ecd \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n ho\u1eb7c nh\u1eadn th\u00eam th\u00f4ng tin. N\u1ebfu m\u1ed9t nh\u00e2n vi\u00ean Content Marketing th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd \u0111ang thu h\u00fat \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi d\u00f9ng quan t\u00e2m \u0111\u1ebfn s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00e1c KPI cho Content Marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 thu\u1ed9c nh\u00f3m n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>L\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng ch\u1ea5t l\u01b0\u1ee3ng (Quality Leads).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-3.jpg\" alt=\"T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI \u0111\u00e1nh gi\u00e1 Content Marketing\" class=\"wp-image-9824\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-3.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-3-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-3-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-3-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-3-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">T\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI \u0111\u00e1nh gi\u00e1 Content Marketing<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ty_le_chuyen_doi_cua_noi_dung\"><\/span><strong>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i c\u1ee7a n\u1ed9i dung<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i (Conversion rate) s\u1ebd \u0111\u1ec1 c\u1eadp \u0111\u1ebfn t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng th\u1ef1c hi\u1ec7n h\u00e0nh \u0111\u1ed9ng mong mu\u1ed1n theo m\u1ee5c ti\u00eau ban \u0111\u1ea7u so v\u1edbi t\u1ed5ng s\u1ed1 ng\u01b0\u1eddi d\u00f9ng ti\u1ebfp x\u00fac v\u1edbi n\u1ed9i dung. \u0110\u00e2y l\u00e0 ch\u1ec9 s\u1ed1 KPI s\u1ebd gi\u00fap ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 hi\u1ec7u qu\u1ea3 c\u1ee7a n\u1ed9i dung trong vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a chi\u1ebfn d\u1ecbch.<\/p>\n\n\n\n<p>C\u00e1c KPI cho Content Marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 thu\u1ed9c nh\u00f3m n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1ed5ng th\u1ec3 to\u00e0n b\u1ed9 chi\u1ebfn d\u1ecbch (Overall Conversion Rate).<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1edbt xem th\u00e0nh \u0111\u0103ng k\u00fd (Conversion Rate from View to Sign-Up).<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1edbt xem th\u00e0nh mua h\u00e0ng (Conversion Rate from View to Purchase).<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1edbt xem th\u00e0nh li\u00ean h\u1ec7 (Conversion Rate from View to Contact).<\/li>\n\n\n\n<li>T\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i t\u1eeb l\u01b0\u1edbt l\u1ea1i th\u00e0nh giao d\u1ecbch (Conversion Rate from Returning Visitor to Transaction).<\/li>\n<\/ul>\n\n\n\n<p><strong><em>&gt;&gt;&gt; T\u00ecm hi\u1ec3u th\u00eam: <\/em><\/strong><a href=\"https:\/\/www.testcenter.vn\/blog\/3-diem-khac-nhau-giua-okr-va-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong><em>3 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t gi\u1eefa OKR v\u00e0 KPI v\u00e0 ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"KPI_cho_Content_Marketing_lien_quan_den_doanh_thu_Revenue\"><\/span><strong>KPI cho Content Marketing li\u00ean quan \u0111\u1ebfn doanh thu (Revenue)<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>B\u1ea5t k\u1ef3 chi\u1ebfn d\u1ecbch Marketing n\u00e0o \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n c\u0169ng nh\u1eb1m m\u1ee5c \u0111\u00edch \u0111\u1ea3m b\u1ea3o m\u1ee5c ti\u00eau cu\u1ed1i c\u00f9ng li\u00ean quan \u0111\u1ebfn doanh thu c\u1ee7a doanh nghi\u1ec7p.Doanh thu ph\u1ea3n \u00e1nh m\u1ee9c \u0111\u1ed9 th\u00e0nh c\u00f4ng c\u1ee7a chi\u1ebfn d\u1ecbch trong vi\u1ec7c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>N\u1ebfu m\u1ed9t nh\u00e2n vi\u00ean Content Marketing th\u00e0nh c\u00f4ng trong vi\u1ec7c t\u0103ng doanh thu t\u1ed5ng th\u1ec3, \u0111i\u1ec1u \u0111\u00f3 c\u00f3 ngh\u0129a l\u00e0 n\u1ed9i dung c\u1ee7a h\u1ecd \u0111ang hi\u1ec7u qu\u1ea3 trong vi\u1ec7c th\u00fac \u0111\u1ea9y ng\u01b0\u1eddi d\u00f9ng mua h\u00e0ng ho\u1eb7c s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p>C\u00e1c KPI cho Content Marketing nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 thu\u1ed9c nh\u00f3m n\u00e0y nh\u01b0 sau:<\/p>\n\n\n\n<ul>\n<li>T\u1ef7 l\u1ec7 t\u0103ng doanh thu t\u1ed5ng th\u1ec3.<\/li>\n\n\n\n<li>Doanh s\u1ed1 b\u00e1n h\u00e0ng \u0111\u1ea1t \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng.<\/li>\n\n\n\n<li>Doanh s\u1ed1 b\u00e1n h\u00e0ng t\u1eeb n\u1ed9i dung c\u1ee5 th\u1ec3.<\/li>\n\n\n\n<li>Doanh thu theo k\u00eanh.<\/li>\n\n\n\n<li>Doanh thu b\u00e1n h\u00e0ng theo h\u00e0nh \u0111\u1ed9ng chuy\u1ec3n \u0111\u1ed5i.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-4.jpg\" alt=\"C\u00e1c ch\u1ec9 s\u1ed1 KPI cho Content Marketing c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean\" class=\"wp-image-9823\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-4.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-4-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-4-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-4-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-4-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u00e1c ch\u1ec9 s\u1ed1 KPI cho Content Marketing c\u1ea7n \u0111\u01b0\u1ee3c \u0111o l\u01b0\u1eddng th\u01b0\u1eddng xuy\u00ean<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mau_KPI_cho_Content_Marketing_tham_khao\"><\/span><strong>M\u1eabu KPI cho Content Marketing tham kh\u1ea3o<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>N\u1ebfu b\u1ea1n ch\u01b0a bi\u1ebft n\u00ean x\u00e2y d\u1ef1ng ho\u1eb7c l\u1ef1a ch\u1ecdn KPI n\u00e0o ph\u00f9 h\u1ee3p, h\u00e3y tham kh\u1ea3o ngay <a href=\"https:\/\/www.testcenter.vn\/blog\/mau-danh-gia-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>m\u1eabu \u0111\u00e1nh gi\u00e1 KPI<\/strong><\/a> cho nh\u00e2n vi\u00ean Content Marketing sau \u0111\u00e2y nh\u00e9:<\/p>\n\n\n\n<div class=\"wp-block-file aligncenter\"><a href=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Mau-KPI-nhan-vien-Content-Marketing-Testcenter.xlsx\" class=\"wp-block-file__button wp-element-button\" download><strong>Download M\u1eabu KPI cho Content Marketing tham kh\u1ea3o<\/strong><\/a><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"1252\" height=\"729\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6.jpg\" alt=\"M\u1eabu KPI cho Content Marketing \" class=\"wp-image-9861\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6.jpg 1252w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6-687x400.jpg 687w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6-768x447.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6-696x405.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6-1068x622.jpg 1068w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/10\/kpi-cho-content-marketing-testcenter-6-721x420.jpg 721w\" sizes=\"(max-width: 1252px) 100vw, 1252px\" \/><figcaption class=\"wp-element-caption\">M\u1eabu KPI cho Content Marketing <\/figcaption><\/figure>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 5 nh\u00f3m ch\u1ec9 s\u1ed1<strong> KPI cho Content Marketing<\/strong> nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o. Hy v\u1ecdng v\u1edbi b\u00e0i vi\u1ebft <a href=\"https:\/\/www.testcenter.vn\/blog\/danh-muc\/tin-tuc\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Tin T\u1ee9c<\/strong><\/a> chia s\u1ebb n\u00e0y, b\u1ea1n s\u1ebd l\u1ef1a ch\u1ecdn \u0111\u01b0\u1ee3c nh\u1eefng ch\u1ec9 s\u1ed1 \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan h\u01a1n cho Content Marketing trong doanh nghi\u1ec7p c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<p>B\u00ean c\u1ea1nh \u0111\u00f3, n\u1ebfu b\u1ea1n \u0111ang g\u1eb7p kh\u00f3 kh\u0103n trong vi\u1ec7c l\u1ef1a ch\u1ecdn c\u00e1c ch\u1ec9 s\u1ed1 KPI ph\u00f9 h\u1ee3p, ho\u1eb7c mu\u1ed1n \u0111\u00e1nh gi\u00e1 hi\u1ec7u qu\u1ea3 Content Marketing m\u1ed9t c\u00e1ch chuy\u00ean nghi\u1ec7p h\u01a1n, h\u00e3y truy c\u1eadp <strong>Testcenter.vn<\/strong> &#8211; N\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 h\u00e0ng \u0111\u1ea7u Vi\u1ec7t Nam hi\u1ec7n nay.&nbsp;<\/p>\n\n\n\n<p><strong>Testcenter.vn<\/strong> s\u1ebd cung c\u1ea5p c\u00e1c b\u00e0i ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 chuy\u00ean nghi\u1ec7p, bao g\u1ed3m b\u00e0i ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c Content Marketing. C\u00e1c b\u00e0i ki\u1ec3m tra n\u00e0y \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng b\u1edfi \u0111\u1ed9i ng\u0169 chuy\u00ean gia gi\u00e0u kinh nghi\u1ec7m, \u0111\u1ea3m b\u1ea3o \u0111\u00e1nh gi\u00e1 ch\u00ednh x\u00e1c v\u00e0 kh\u00e1ch quan n\u0103ng l\u1ef1c c\u1ee7a nh\u00e2n vi\u00ean Content Marketing.<\/p>\n\n\n\n<p>H\u00e3y truy c\u1eadp <strong>Testcenter.vn <\/strong>ngay h\u00f4m nay \u0111\u1ec3 t\u00ecm hi\u1ec3u th\u00eam v\u1ec1 c\u00e1c b\u00e0i ki\u1ec3m tra \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c Content Marketing nh\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Trong th\u1ebf gi\u1edbi k\u1ef9 thu\u1eadt s\u1ed1 ng\u00e0y nay, Content Marketing \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t ph\u1ea7n quan tr\u1ecdng c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c ti\u1ebfp th\u1ecb. Tuy nhi\u00ean, \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 \u0111\u00fang hi\u1ec7u su\u1ea5t c\u1ee7a chi\u1ebfn d\u1ecbch Content Marketing, b\u1ea1n c\u1ea7n nh\u1eefng ch\u1ec9 s\u1ed1 quan tr\u1ecdng. V\u00ec v\u1eady, trong b\u00e0i vi\u1ebft n\u00e0y, Testcenter s\u1ebd c\u00f9ng b\u1ea1n t\u00ecm hi\u1ec3u v\u1ec1 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":9827,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[200],"tags":[762,1306,1305],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 nh\u00f3m ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 trong KPI cho Content Marketing<\/title>\n<meta name=\"description\" content=\"Trong b\u00e0i vi\u1ebft n\u00e0y, h\u00e3y c\u00f9ng Testcenter t\u00ecm hi\u1ec3u ngay v\u1ec1 5 nh\u00f3m ch\u1ec9 s\u1ed1 nh\u1ea5t \u0111\u1ecbnh ph\u1ea3i c\u00f3 trong KPI cho 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