{"id":8279,"date":"2023-03-10T08:33:00","date_gmt":"2023-03-10T08:33:00","guid":{"rendered":"https:\/\/www.testcenter.vn\/blog\/?p=8279"},"modified":"2023-05-10T09:05:05","modified_gmt":"2023-05-10T09:05:05","slug":"customer-insights-la-gi","status":"publish","type":"post","link":"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/","title":{"rendered":"Customer insights l\u00e0 g\u00ec? L\u00e0m sao t\u00ecm \u0111\u01b0\u1ee3c \u0111\u00fang insight kh\u00e1ch h\u00e0ng"},"content":{"rendered":"\n<p><em>N\u1eafm b\u1eaft \u0111\u01b0\u1ee3c customer insights<\/em><strong><em> <\/em><\/strong><em>gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, th\u00f3i quen, t\u00e2m l\u00fd v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u01b0a ra nh\u1eefng quy\u1ebft \u0111\u1ecbnh kinh doanh ch\u00ednh x\u00e1c. C\u00f9ng <\/em><a href=\"https:\/\/testcenter.vn\/\"><strong><em>Testcenter<\/em><\/strong><\/a><em> t\u00ecm hi\u1ec3u <\/em><strong><em><a href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer insights l\u00e0 g\u00ec<\/a><\/em><\/strong><em> ngay nh\u00e9!<\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f27462d5738\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f27462d5738\"  type=\"checkbox\" id=\"item-69f27462d5738\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Customer_insights_la_gi\" title=\"Customer insights l\u00e0 g\u00ec?\">Customer insights l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Insight_khach_hang_bao_gom_nhung_gi\" title=\"Insight kh\u00e1ch h\u00e0ng bao g\u1ed3m nh\u1eefng g\u00ec?\">Insight kh\u00e1ch h\u00e0ng bao g\u1ed3m nh\u1eefng g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Vai_tro_cua_customer_insights_la_gi\" title=\"Vai tr\u00f2 c\u1ee7a customer insights l\u00e0 g\u00ec?\">Vai tr\u00f2 c\u1ee7a customer insights l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Customer_insight_mau\" title=\"Customer insight m\u1eabu\">Customer insight m\u1eabu<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Vinamilk\" title=\"Vinamilk\">Vinamilk<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Coca-Cola\" title=\"Coca-Cola\">Coca-Cola<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Nike\" title=\"Nike\">Nike<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Cac_buoc_xac_dinh_customer_insights_la_gi\" title=\"C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh customer insights l\u00e0 g\u00ec?\">C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh customer insights l\u00e0 g\u00ec?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Buoc_1_Desk_research\" title=\"B\u01b0\u1edbc 1: Desk research\">B\u01b0\u1edbc 1: Desk research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Buoc_2_Khao_sat_khach_hang\" title=\"B\u01b0\u1edbc 2: Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng\">B\u01b0\u1edbc 2: Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Buoc_3_Phan_tich_du_lieu\" title=\"B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u\">B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Buoc_4_Xay_dung_persona_khach_hang\" title=\"B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng persona kh\u00e1ch h\u00e0ng\">B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng persona kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Buoc_5_Rut_ra_insight\" title=\"B\u01b0\u1edbc 5: R\u00fat ra insight\">B\u01b0\u1edbc 5: R\u00fat ra insight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Buoc_6_Ap_dung_insight\" title=\"B\u01b0\u1edbc 6: \u00c1p d\u1ee5ng insight\">B\u01b0\u1edbc 6: \u00c1p d\u1ee5ng insight<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Bo_phan_nao_chiu_trach_nhiem_tim_customer_insights\" title=\"B\u1ed9 ph\u1eadn n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00ecm customer insights?\">B\u1ed9 ph\u1eadn n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00ecm customer insights?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/#Tong_ket\" title=\"T\u1ed5ng k\u1ebft\">T\u1ed5ng k\u1ebft<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_insights_la_gi\"><\/span><strong>Customer insights l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ecbnh ngh\u0129a kh\u00e1c nhau v\u1ec1 Customer insights. Ch\u1eb3ng h\u1ea1n, theo Harvard Business Review: &#8220;Customer insights l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng, bao g\u1ed3m th\u00f4ng tin v\u1ec1 nhu c\u1ea7u, th\u00f3i quen, t\u00e2m l\u00fd v\u00e0 \u0111\u1eb7c \u0111i\u1ec3m c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 ph\u00e1t tri\u1ec3n c\u00e1c s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.&#8221;<\/p>\n\n\n\n<p>American Marketing Association l\u1ea1i \u0111\u1ecbnh ngh\u0129a: &#8220;Customer insights l\u00e0 s\u1ef1 hi\u1ec3u bi\u1ebft v\u1ec1 kh\u00e1ch h\u00e0ng d\u1ef1a tr\u00ean c\u00e1c d\u1eef li\u1ec7u v\u00e0 th\u00f4ng tin \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb c\u00e1c k\u00eanh kh\u00e1c nhau, gi\u00fap doanh nghi\u1ec7p \u0111\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u th\u1ef1c s\u1ef1 c\u1ee7a kh\u00e1ch h\u00e0ng.&#8221;&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insights-la-gi.jpg\" alt=\"Kh\u00e1i ni\u1ec7m customer insights l\u00e0 g\u00ec \" class=\"wp-image-8283\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insights-la-gi.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insights-la-gi-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insights-la-gi-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insights-la-gi-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insights-la-gi-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Customer insights l\u00e0 g\u00ec v\u00e0 \u1ee9ng d\u1ee5ng nh\u01b0 th\u1ebf n\u00e0o?<\/figcaption><\/figure><\/div>\n\n\n<p>D\u00f9 l\u00e0 c\u00e1ch \u0111\u1ecbnh ngh\u0129a n\u00e0o th\u00ec customer insights c\u0169ng l\u00e0 th\u00f4ng tin c\u1ea7n thi\u1ebft \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng v\u00e0 th\u1ecb tr\u01b0\u1eddng, gi\u00fap \u0111\u01b0a ra c\u00e1c quy\u1ebft \u0111\u1ecbnh kinh doanh chi\u1ebfn l\u01b0\u1ee3c. Nh\u1eefng th\u00f4ng tin n\u00e0y c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c thu th\u1eadp t\u1eeb nhi\u1ec1u ngu\u1ed3n kh\u00e1c nhau nh\u01b0 kh\u1ea3o s\u00e1t, ph\u1ea3n h\u1ed3i t\u1eeb kh\u00e1ch h\u00e0ng, \u0111\u00e1nh gi\u00e1 s\u1ea3n ph\u1ea9m, ho\u1eb7c d\u1eef li\u1ec7u v\u1ec1 h\u00e0nh vi tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i, website c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Khi c\u00f3 \u0111\u01b0\u1ee3c customer insights, doanh nghi\u1ec7p c\u00f3 th\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh, \u0111\u01b0a ra c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh ph\u00f9 h\u1ee3p, t\u1ea1o ra c\u00e1c s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, \u0111\u1ed3ng th\u1eddi t\u0103ng c\u01b0\u1eddng quan h\u1ec7 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u0103ng doanh s\u1ed1 b\u00e1n h\u00e0ng.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight_khach_hang_bao_gom_nhung_gi\"><\/span><strong>Insight kh\u00e1ch h\u00e0ng bao g\u1ed3m nh\u1eefng g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Insight kh\u00e1ch h\u00e0ng bao g\u1ed3m nh\u1eefng th\u00f4ng tin v\u00e0 nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc v\u1ec1 kh\u00e1ch h\u00e0ng c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Nh\u1eefng th\u00f4ng tin n\u00e0y bao g\u1ed3m:<\/p>\n\n\n\n<ul>\n<li>C\u00e1c y\u00eau c\u1ea7u, nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>H\u00e0nh vi mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m th\u1eddi gian mua h\u00e0ng, t\u1ea7n su\u1ea5t mua h\u00e0ng, ph\u01b0\u01a1ng th\u1ee9c mua h\u00e0ng v\u00e0 c\u00e1c y\u1ebfu t\u1ed1 \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn quy\u1ebft \u0111\u1ecbnh mua h\u00e0ng c\u1ee7a kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Nh\u1eefng th\u00f3i quen ti\u00eau d\u00f9ng c\u1ee7a kh\u00e1ch h\u00e0ng, bao g\u1ed3m vi\u1ec7c s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5, th\u1eddi \u0111i\u1ec3m s\u1eed d\u1ee5ng v\u00e0 c\u00e1ch s\u1eed d\u1ee5ng.<\/li>\n\n\n\n<li>Nh\u1eefng \u0111\u00e1nh gi\u00e1, nh\u1eadn x\u00e9t c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p.<\/li>\n\n\n\n<li>Nh\u1eefng k\u1ef3 v\u1ecdng c\u1ee7a kh\u00e1ch h\u00e0ng \u0111\u1ed1i v\u1edbi s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 c\u1ee7a doanh nghi\u1ec7p, bao g\u1ed3m c\u00e1c ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, gi\u00e1 c\u1ea3 v\u00e0 d\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>Th\u00f3i quen truy c\u1eadp c\u1ee7a kh\u00e1ch h\u00e0ng t\u1edbi website, \u1ee9ng d\u1ee5ng, m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Insight-khach-hang.jpg\" alt=\"insight kh\u00e1ch h\u00e0ng\" class=\"wp-image-8287\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Insight-khach-hang.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Insight-khach-hang-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Insight-khach-hang-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Insight-khach-hang-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Insight-khach-hang-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Insight kh\u00e1ch h\u00e0ng l\u00e0 m\u1ed1i quan t\u00e2m c\u1ee7a m\u1ecdi doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_customer_insights_la_gi\"><\/span><strong>Vai tr\u00f2 c\u1ee7a customer insights l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customer insights \u0111\u00f3ng vai tr\u00f2 r\u1ea5t quan tr\u1ecdng, th\u1eadm ch\u00ed l\u00e0 \u201cs\u1ed1ng c\u00f2n\u201d \u0111\u1ed1i v\u1edbi c\u00e1c doanh nghi\u1ec7p. T\u00ecm hi\u1ec3u customer insights gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u, t\u00e2m l\u00fd v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng. T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 t\u1ea1o ra s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 ph\u00f9 h\u1ee3p h\u01a1n v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng, t\u0103ng kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>Th\u00f4ng tin v\u1ec1 customer insights c\u00f2n gi\u00fap doanh nghi\u1ec7p t\u1ed1i \u01b0u h\u00f3a chi\u1ebfn l\u01b0\u1ee3c marketing, t\u1ea1o ra c\u00e1c chi\u1ebfn d\u1ecbch truy\u1ec1n th\u00f4ng hi\u1ec7u qu\u1ea3 h\u01a1n \u0111\u1ec3 thu h\u00fat kh\u00e1ch h\u00e0ng m\u1edbi v\u00e0 t\u0103ng \u0111\u1ed9 trung th\u00e0nh c\u1ee7a kh\u00e1ch h\u00e0ng c\u0169.<\/p>\n\n\n\n<p>Kh\u00f4ng ch\u1ec9 v\u1eady, customer insights c\u00f2n gi\u00fap t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh, quy tr\u00ecnh b\u00e1n h\u00e0ng, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng, ho\u1eb7c thay \u0111\u1ed5i chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/vai-tro-cua-customer-Insights.jpg\" alt=\"vai tr\u00f2 c\u1ee7a customer insights\" class=\"wp-image-8289\" width=\"800\" height=\"500\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/vai-tro-cua-customer-Insights.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/vai-tro-cua-customer-Insights-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/vai-tro-cua-customer-Insights-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/vai-tro-cua-customer-Insights-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/vai-tro-cua-customer-Insights-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">T\u00ecm \u0111\u01b0\u1ee3c customer insights l\u00e0 gi\u1ea3i ph\u00e1p gi\u00fap doanh nghi\u1ec7p g\u1ea7n h\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng<\/figcaption><\/figure><\/div>\n\n\n<p>T\u00f3m l\u1ea1i, c\u00f3 \u0111\u01b0\u1ee3c customer insights ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng trong l\u00f2ng kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u00e1nh b\u1ea1i c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Customer_insight_mau\"><\/span><strong>Customer insight m\u1eabu<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed7i ng\u00e0nh h\u00e0ng, m\u1ed7i \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1ebd c\u00f3 m\u1ed9t ho\u1eb7c nhi\u1ec1u customer insight kh\u00e1c nhau. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 v\u00ed d\u1ee5 v\u1ec1 customer insight m\u00e0 Vinamilk, Coca-Cola v\u00e0 Nike \u0111\u00e3 s\u1eed d\u1ee5ng trong chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ee7a h\u1ecd:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vinamilk\"><\/span><strong>Vinamilk<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Vinamilk l\u00e0 h\u00e3ng s\u1eefa n\u1ed5i ti\u1ebfng t\u1ea1i Vi\u1ec7t Nam. Kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk thu\u1ed9c m\u1ecdi \u0111\u1ed9 tu\u1ed5i v\u00e0 gi\u1edbi t\u00ednh. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 m\u1ed9t s\u1ed1 customer insights m\u00e0 Vinamilk t\u00ecm \u0111\u01b0\u1ee3c:<\/p>\n\n\n\n<ul>\n<li><strong><em>Xu h\u01b0\u1edbng ti\u00eau d\u00f9ng s\u1ea3n ph\u1ea9m s\u1ea1ch: <\/em><\/strong>\u0110\u00e2y l\u00e0 m\u1ed9t xu h\u01b0\u1edbng \u0111ang ph\u1ed5 bi\u1ebfn \u1edf Vi\u1ec7t Nam v\u00e0 nhi\u1ec1u qu\u1ed1c gia tr\u00ean th\u1ebf gi\u1edbi. Kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa an to\u00e0n, kh\u00f4ng ch\u1ee9a ch\u1ea5t b\u1ea3o qu\u1ea3n v\u00e0 kh\u00f4ng c\u00f3 h\u00f3a ch\u1ea5t \u0111\u1ed9c h\u1ea1i. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0 m\u1eb9 c\u00f3 con nh\u1ecf, v\u00ec h\u1ecd mu\u1ed1n \u0111\u1ea3m b\u1ea3o r\u1eb1ng s\u1ea3n ph\u1ea9m s\u1eefa m\u00e0 con h\u1ecd s\u1eed d\u1ee5ng \u0111\u1ec1u \u0111\u1ea3m b\u1ea3o an to\u00e0n v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng.<\/li>\n\n\n\n<li><strong><em>\u0110a d\u1ea1ng s\u1ea3n ph\u1ea9m s\u1eefa: <\/em><\/strong>Bao g\u1ed3m s\u1eefa t\u01b0\u01a1i, s\u1eefa \u0111\u1eb7c, s\u1eefa chua v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa c\u00f3 ch\u1ee9c n\u0103ng kh\u00e1c. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u00ec t\u1eadp kh\u00e1ch h\u00e0ng c\u1ee7a Vinamilk \u0111a d\u1ea1ng \u1edf m\u1ecdi \u0111\u1ed9 tu\u1ed5i v\u00e0 nhu c\u1ea7u kh\u00e1c nhau.<\/li>\n\n\n\n<li><strong><em>Quan t\u00e2m \u0111\u1ebfn s\u1ee9c kh\u1ecfe v\u00e0 dinh d\u01b0\u1ee1ng:<\/em><\/strong> \u0110\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m s\u1eefa b\u1ed5 sung canxi v\u00e0 dinh d\u01b0\u1ee1ng cho tr\u1ebb em v\u00e0 ng\u01b0\u1eddi gi\u00e0. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng \u0111\u1ed1i v\u1edbi c\u00e1c b\u00e0 m\u1eb9 v\u00e0 ng\u01b0\u1eddi cao tu\u1ed5i, v\u00ec h\u1ecd mong mu\u1ed1n m\u1ed9t s\u1ea3n ph\u1ea9m s\u1eefa kh\u00f4ng ch\u1ec9 \u0111\u01a1n gi\u1ea3n mang \u0111\u1ebfn gi\u00e1 tr\u1ecb dinh d\u01b0\u1ee1ng m\u00e0 c\u00f2n c\u00f3 l\u1ee3i cho s\u1ee9c kh\u1ecfe c\u1ee7a gia \u0111\u00ecnh.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Vinamilk.jpg\" alt=\"Customer insights c\u1ee7a vinamilk\" class=\"wp-image-8282\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Vinamilk.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Vinamilk-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Vinamilk-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Vinamilk-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Vinamilk-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Customer insights c\u1ee7a Vinamilk<\/figcaption><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Coca-Cola\"><\/span><strong>Coca-Cola<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng \u0111\u1ed9 tu\u1ed5i t\u1eeb 18 \u0111\u1ebfn 35 tu\u1ed5i, \u0111\u1ed9c l\u1eadp v\u00e0 n\u0103ng \u0111\u1ed9ng, l\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng m\u00e0 Coca-Cola \u0111ang h\u01b0\u1edbng \u0111\u1ebfn. V\u1eady nh\u00f3m kh\u00e1ch h\u00e0ng n\u00e0y c\u00f3 customer insights l\u00e0 g\u00ec?&nbsp;<\/p>\n\n\n\n<p>Coca-Cola \u0111\u00e3 t\u00ecm ra: Kh\u00e1ch h\u00e0ng c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm th\u1ee9c u\u1ed1ng ng\u1ecdt, s\u1ea3ng kho\u00e1i v\u00e0 ti\u1ec7n l\u1ee3i \u0111\u1ec3 gi\u1ea3i kh\u00e1t v\u00e0 gi\u1ea3i tr\u00ed. \u0110i\u1ec1u n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng trong m\u00f9a h\u00e8 v\u00e0 c\u00e1c s\u1ef1 ki\u1ec7n l\u1ec5 h\u1ed9i.<\/p>\n\n\n\n<p>H\u1ecd c\u0169ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u v\u00e0 s\u1ef1 k\u1ebft n\u1ed1i v\u1edbi c\u1ed9ng \u0111\u1ed3ng. H\u1ecd tr\u1ebb tu\u1ed5i n\u00ean c\u00f3 th\u00f3i quen s\u1eed d\u1ee5ng m\u1ea1ng x\u00e3 h\u1ed9i \u0111\u1ec3 chia s\u1ebb tr\u1ea3i nghi\u1ec7m v\u00e0 k\u1ebft n\u1ed1i v\u1edbi nhau. T\u1eeb \u0111\u00f3, Coca-Cola tung ra c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh qu\u1ea3ng c\u00e1o m\u1ea1nh m\u1ebd, t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u00f4ng \u0111\u1ed3ng v\u00e0 giao ti\u1ebfp t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nike\"><\/span><strong>Nike<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Nike.jpg\" alt=\"customer insight c\u1ee7a Nike\" class=\"wp-image-8281\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Nike.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Nike-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Nike-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Nike-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Customer-insight-cua-Nike-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">H\u00e3ng gi\u00e0y Nike \u0111\u00e3 t\u00ecm ra customer insights l\u00e0 g\u00ec?<\/figcaption><\/figure><\/div>\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a Nike th\u01b0\u1eddng l\u00e0 nh\u1eefng ng\u01b0\u1eddi tr\u1ebb tu\u1ed5i, y\u00eau th\u00edch th\u1ec3 thao v\u00e0 quan t\u00e2m t\u1edbi s\u1ee9c kh\u1ecfe. H\u1ecd c\u00f3 nhu c\u1ea7u t\u00ecm ki\u1ebfm s\u1ea3n ph\u1ea9m th\u1ec3 thao c\u00f3 thi\u1ebft k\u1ebf hi\u1ec7n \u0111\u1ea1i, t\u00ednh n\u0103ng v\u00e0 c\u00f4ng ngh\u1ec7 ti\u00ean ti\u1ebfn, gi\u00fap c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1eadp luy\u1ec7n. Ngo\u00e0i ra, h\u1ecd c\u00f2n c\u00f3 nhu c\u1ea7u v\u1ec1 c\u00e1c s\u1ea3n ph\u1ea9m th\u1ec3 thao \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf theo nhu c\u1ea7u v\u00e0 phong c\u00e1ch ri\u00eang c\u1ee7a c\u00e1 nh\u00e2n.&nbsp;<\/p>\n\n\n\n<p>Kh\u00e1ch h\u00e0ng c\u1ee7a Nike Kh\u00e1ch h\u00e0ng c\u1ee7a Nike c\u0169ng \u0111\u1eb7c bi\u1ec7t quan t\u00e2m \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m th\u01b0\u01a1ng hi\u1ec7u. Do \u0111\u00f3, th\u01b0\u01a1ng hi\u1ec7u n\u00e0y n\u00e0y th\u01b0\u1eddng s\u1eed d\u1ee5ng c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o t\u1eadp trung v\u00e0o gi\u00e1 tr\u1ecb c\u1ee7a s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 \u0111\u1ed9t ph\u00e1.<\/p>\n\n\n\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/www.testcenter.vn\/blog\/danh-muc\/mau-de-test\/\"><strong><em>B\u1ed9 \u0111\u1ec1 test online \u1ee9ng vi\u00ean to\u00e0n di\u1ec7n d\u00e0nh cho doanh nghi\u1ec7p<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_buoc_xac_dinh_customer_insights_la_gi\"><\/span><strong>C\u00e1c b\u01b0\u1edbc x\u00e1c \u0111\u1ecbnh customer insights l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00e1ch \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh customer insights, t\u00f9y theo quy m\u00f4 v\u00e0 chi ph\u00ed doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea7u t\u01b0 cho ho\u1ea1t \u0111\u1ed9ng n\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 6 b\u01b0\u1edbc c\u01a1 b\u1ea3n m\u00e0 c\u00e1c chuy\u00ean gia v\u1ec1 marketing th\u01b0\u1eddng s\u1eed d\u1ee5ng \u0111\u1ec3 t\u00ecm customer insights:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_1_Desk_research\"><\/span><strong>B\u01b0\u1edbc 1: Desk research<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Desk-research.jpg\" alt=\"desk research nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng\" class=\"wp-image-8286\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Desk-research.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Desk-research-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Desk-research-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Desk-research-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/Desk-research-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Mu\u1ed1n t\u00ecm \u0111\u01b0\u1ee3c customer insights l\u00e0 g\u00ec, tr\u01b0\u1edbc h\u1ebft c\u1ea7n nghi\u00ean c\u1ee9u kh\u00e1ch h\u00e0ng<\/figcaption><\/figure><\/div>\n\n\n<p>Nghi\u00ean c\u1ee9u tr\u00ean c\u00e1c ngu\u1ed3n th\u00f4ng tin c\u00f3 s\u1eb5n, bao g\u1ed3m b\u00e1o c\u00e1o th\u1ecb tr\u01b0\u1eddng, c\u00e1c t\u00e0i li\u1ec7u tham kh\u1ea3o, website ch\u00ednh th\u1ed1ng c\u1ee7a c\u00e1c c\u01a1 quan ch\u1ee9c n\u0103ng, trang m\u1ea1ng x\u00e3 h\u1ed9i, c\u00e1c di\u1ec5n \u0111\u00e0n tr\u1ef1c tuy\u1ebfn,&#8230; \u0111\u1ec3 hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 kh\u00e1ch h\u00e0ng, th\u1ecb tr\u01b0\u1eddng v\u00e0 c\u00e1c s\u1ea3n ph\u1ea9m t\u01b0\u01a1ng t\u1ef1 trong c\u00f9ng&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_2_Khao_sat_khach_hang\"><\/span><strong>B\u01b0\u1edbc 2: Kh\u1ea3o s\u00e1t kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t \u0111\u1ec3 thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u1ec1 \u00fd ki\u1ebfn, suy ngh\u0129 v\u00e0 \u0111\u00e1nh gi\u00e1 v\u1ec1 s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5. Kh\u1ea3o s\u00e1t c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c th\u1ef1c hi\u1ec7n th\u00f4ng qua email, \u0111i\u1ec7n tho\u1ea1i, tr\u1ef1c ti\u1ebfp ho\u1eb7c b\u1eb1ng c\u00e1c nghi\u00ean c\u1ee9u tr\u1ef1c tuy\u1ebfn.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_3_Phan_tich_du_lieu\"><\/span><strong>B\u01b0\u1edbc 3: Ph\u00e2n t\u00edch d\u1eef li\u1ec7u<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sau khi thu th\u1eadp \u0111\u1ee7 d\u1eef li\u1ec7u, b\u1ea1n ti\u1ebfn h\u00e0nh ph\u00e2n t\u00edch d\u1eef li\u1ec7u \u0111\u1ec3 t\u00ecm ra c\u00e1c m\u1eabu, xu h\u01b0\u1edbng, s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 c\u00e1c th\u00f4ng tin c\u00f3 \u00fd ngh\u0129a kh\u00e1c. C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 ph\u00e2n t\u00edch d\u1eef li\u1ec7u nh\u01b0 Excel, SPSS, R, Python, SAS, Tableau, Power BI,&#8230; T\u00f9y thu\u1ed9c v\u00e0o m\u1ee5c \u0111\u00edch v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, b\u1ea1n ch\u1ecdn ph\u01b0\u01a1ng ph\u00e1p ph\u00e2n t\u00edch ph\u00f9 h\u1ee3p \u0111\u1ec3 c\u00f3 k\u1ebft qu\u1ea3 ch\u00ednh x\u00e1c v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n\n\n<p>&gt;&gt; Xem th\u00eam: <a href=\"https:\/\/www.testcenter.vn\/blog\/mau-quy-trinh-tuyen-dung-nhan-su\/\"><strong><em>M\u1eabu quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng nh\u00e2n s\u1ef1 chu\u1ea9n d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd<\/em><\/strong><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_4_Xay_dung_persona_khach_hang\"><\/span><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng persona kh\u00e1ch h\u00e0ng<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/customer-persona.jpg\" alt=\"customer persona\" class=\"wp-image-8285\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/customer-persona.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/customer-persona-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/customer-persona-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/customer-persona-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/customer-persona-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">C\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c persona kh\u00e1ch h\u00e0ng, customer insights l\u00e0 g\u00ec<\/figcaption><\/figure><\/div>\n\n\n<p>T\u1eeb c\u00e1c th\u00f4ng tin \u0111\u00e3 thu th\u1eadp v\u00e0 ph\u00e2n t\u00edch, h\u00e3y x\u00e2y d\u1ef1ng persona kh\u00e1ch h\u00e0ng. Persona l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 trong marketing \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng \u0111\u1ec3 m\u00f4 t\u1ea3 v\u00e0 \u0111\u1ea1i di\u1ec7n cho \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau c\u1ee7a m\u1ed9t doanh nghi\u1ec7p. Persona kh\u00e1ch h\u00e0ng bao g\u1ed3m: \u0110\u1ed9 tu\u1ed5i, gi\u1edbi t\u00ednh, ngh\u1ec1 nghi\u1ec7p, v\u00f9ng \u0111\u1ecba l\u00fd, s\u1edf th\u00edch, h\u00e0nh vi mua h\u00e0ng, nhu c\u1ea7u v\u00e0 v\u1ea5n \u0111\u1ec1 h\u1ecd \u0111ang g\u1eb7p ph\u1ea3i\u2026<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_5_Rut_ra_insight\"><\/span><strong>B\u01b0\u1edbc 5: R\u00fat ra insight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Cu\u1ed1i c\u00f9ng, d\u1ef1a tr\u00ean c\u00e1c k\u1ebft qu\u1ea3 ph\u00e2n t\u00edch d\u1eef li\u1ec7u, h\u00e3y r\u00fat ra c\u00e1c insight s\u00e2u s\u1eafc, \u0111\u1ed9c \u0111\u00e1o v\u00e0 cung c\u1ea5p gi\u00e1 tr\u1ecb th\u1ef1c cho kh\u00e1ch h\u00e0ng. Sau \u0111\u00f3, \u0111\u1eebng qu\u00ean ki\u1ec3m tra v\u00e0 x\u00e1c nh\u1eadn insight th\u00f4ng qua c\u00e1c cu\u1ed9c th\u1eed nghi\u1ec7m ho\u1eb7c ki\u1ec3m tra v\u1edbi m\u1ed9t m\u1eabu kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh ch\u00ednh x\u00e1c v\u00e0 kh\u1ea3 thi c\u1ee7a insight.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Buoc_6_Ap_dung_insight\"><\/span><strong>B\u01b0\u1edbc 6: \u00c1p d\u1ee5ng insight<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/ap-dung-customer-insights.jpg\" alt=\"\u00e1p d\u1ee5ng customer insights\" class=\"wp-image-8280\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/ap-dung-customer-insights.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/ap-dung-customer-insights-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/ap-dung-customer-insights-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/ap-dung-customer-insights-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/ap-dung-customer-insights-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Sau khi t\u00ecm \u0111\u01b0\u1ee3c customer insights l\u00e0 g\u00ec, b\u1ea1n c\u1ea7n \u00e1p d\u1ee5ng ch\u00fang<\/figcaption><\/figure><\/div>\n\n\n<p>B\u01b0\u1edbc cu\u1ed1i c\u00f9ng trong qu\u00e1 tr\u00ecnh t\u00ecm hi\u1ec3u insight kh\u00e1ch h\u00e0ng l\u00e0 \u00e1p d\u1ee5ng ch\u00fang v\u00e0o chi\u1ebfn l\u01b0\u1ee3c marketing v\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p. C\u1ee5 th\u1ec3, customer insights c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng trong:<\/p>\n\n\n\n<ul>\n<li>Thi\u1ebft k\u1ebf s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 m\u1edbi ho\u1eb7c c\u1ea3i ti\u1ebfn s\u1ea3n ph\u1ea9m hi\u1ec7n c\u00f3, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau.<\/li>\n\n\n\n<li>Thi\u1ebft k\u1ebf chi\u1ebfn l\u01b0\u1ee3c marketing ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u v\u00e0 h\u00e0nh vi c\u1ee7a kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau, t\u1eeb \u0111\u00f3 t\u0103ng c\u01b0\u1eddng t\u01b0\u01a1ng t\u00e1c v\u00e0 x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 l\u00e2u d\u00e0i v\u1edbi kh\u00e1ch h\u00e0ng.<\/li>\n\n\n\n<li>D\u1ef1a tr\u00ean insight kh\u00e1ch h\u00e0ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c nh\u1eefng y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ed3ng th\u1eddi gi\u00fap t\u0103ng c\u01b0\u1eddng t\u00ednh \u0111\u1ed9c \u0111\u00e1o v\u00e0 gi\u00e1 tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n\n\n\n<li>\u0110\u1ecbnh h\u01b0\u1edbng ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 trong t\u01b0\u01a1ng lai, gi\u00fap t\u0103ng c\u01b0\u1eddng s\u1ee9c c\u1ea1nh tranh v\u00e0 \u0111\u01b0a ra c\u00e1c gi\u1ea3i ph\u00e1p t\u1ed1i \u01b0u \u0111\u1ec3 ph\u00e1t tri\u1ec3n doanh nghi\u1ec7p.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bo_phan_nao_chiu_trach_nhiem_tim_customer_insights\"><\/span><strong>B\u1ed9 ph\u1eadn n\u00e0o ch\u1ecbu tr\u00e1ch nhi\u1ec7m t\u00ecm customer insights?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong m\u1ed9t t\u1ed5 ch\u1ee9c ho\u1ea1t \u0111\u1ed9ng kinh doanh, vi\u1ec7c t\u00ecm ki\u1ebfm customer insights c\u1ea7n s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn, trong \u0111\u00f3 ph\u00f2ng Marketing l\u00e0 b\u1ed9 ph\u1eadn ch\u1ecbu tr\u00e1ch nhi\u1ec7m ch\u00ednh. Ph\u00f2ng Marketing c\u00f3 nhi\u1ec7m v\u1ee5 t\u00ecm hi\u1ec3u v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u v\u1ec1 kh\u00e1ch h\u00e0ng, gi\u00fap \u0111\u1ecbnh h\u01b0\u1edbng chi\u1ebfn l\u01b0\u1ee3c marketing, \u0111\u01b0a ra c\u00e1c k\u1ebf ho\u1ea1ch truy\u1ec1n th\u00f4ng, qu\u1ea3ng c\u00e1o v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img decoding=\"async\" loading=\"lazy\" width=\"800\" height=\"500\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/tim-customer-insights.jpg\" alt=\"t\u00ecm customer insights\" class=\"wp-image-8288\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/tim-customer-insights.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/tim-customer-insights-640x400.jpg 640w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/tim-customer-insights-768x480.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/tim-customer-insights-696x435.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2023\/04\/tim-customer-insights-672x420.jpg 672w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption class=\"wp-element-caption\">Mu\u1ed1n t\u00ecm ra customer insights l\u00e0 g\u00ec, c\u1ea7n c\u00f3 s\u1ef1 ph\u1ed1i h\u1ee3p c\u1ee7a nhi\u1ec1u b\u1ed9 ph\u1eadn<\/figcaption><\/figure><\/div>\n\n\n<p>Ph\u00f2ng kinh doanh v\u00e0 D\u1ecbch v\u1ee5 kh\u00e1ch h\u00e0ng c\u0169ng \u0111\u00f3ng vai tr\u00f2 quan tr\u1ecdng trong vi\u1ec7c t\u00ecm ki\u1ebfm customer insights. Nhi\u1ec7m v\u1ee5 c\u1ee7a b\u1ed9 ph\u1eadn n\u00e0y l\u00e0 ti\u1ebfp c\u1eadn kh\u00e1ch h\u00e0ng, thu th\u1eadp c\u00e1c th\u00f4ng tin quan tr\u1ecdng v\u1ec1 nhu c\u1ea7u v\u00e0 mong mu\u1ed1n c\u1ee7a kh\u00e1ch h\u00e0ng. B\u1ed9 ph\u1eadn Nghi\u00ean c\u1ee9u v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m c\u0169ng c\u1ea7n t\u00ecm ki\u1ebfm customer insights \u0111\u1ec3 hi\u1ec3u r\u00f5 kh\u00e1ch h\u00e0ng v\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m\/d\u1ecbch v\u1ee5 m\u1edbi ph\u00f9 h\u1ee3p v\u1edbi nhu c\u1ea7u c\u1ee7a h\u1ecd.<\/p>\n\n\n\n<p>\u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng insight \u201cch\u1ea5t l\u01b0\u1ee3ng\u201d, b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n vi\u00ean gi\u1ecfi, c\u00f3 kh\u1ea3 n\u0103ng khai th\u00e1c v\u00e0 ph\u00e2n t\u00edch d\u1eef li\u1ec7u kh\u00e1ch h\u00e0ng. \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean n\u00e0y, b\u1ea1n c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00f4ng c\u1ee5 s\u00e0ng l\u1ecdc k\u1ef9 n\u0103ng sale, marketing,&#8230; t\u1eeb n\u1ec1n t\u1ea3ng Testcenter. <strong>Testcenter l\u00e0 n\u1ec1n t\u1ea3ng thi\u1ebft l\u1eadp v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean \u0111\u01b0\u1ee3c \u01b0a chu\u1ed9ng nh\u1ea5t hi\u1ec7n nay<\/strong>. V\u1edbi kho \u0111\u1ec1 b\u00e0i test nh\u00e2n vi\u00ean sale, nh\u00e2n vi\u00ean marketing c\u1ef1c \u0111a d\u1ea1ng, quy tr\u00ecnh \u0111\u00e1nh gi\u00e1 nhanh ch\u00f3ng, b\u1ea1n s\u1ebd nh\u1eadn ra \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 c\u00e1c nh\u00e2n vi\u00ean c\u00f3 n\u0103ng l\u1ef1c t\u1ed1t v\u00e0 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c s\u1eafp x\u1ebfp nh\u00e2n s\u1ef1 hi\u1ec7u qu\u1ea3.<\/p>\n\n\n\n<p><strong><em>&gt;&gt; Xem th\u00eam:&nbsp;<\/em><\/strong><a href=\"https:\/\/www.testcenter.vn\/blog\/mau-bai-test-ung-vien-content-marketing\/\"><strong><em>M\u1eabu b\u00e0i test \u1ee9ng vi\u00ean Marketing d\u00e0nh cho nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/em><\/strong><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tong_ket\"><\/span><strong>T\u1ed5ng k\u1ebft<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 kh\u00e1i ni\u1ec7m <strong>customer insights l\u00e0 g\u00ec<\/strong> v\u00e0 c\u00e1c b\u01b0\u1edbc t\u00ecm ra insight kh\u00e1ch h\u00e0ng trong m\u1ecdi l\u0129nh v\u1ef1c. \u0110\u1ec3 t\u00ecm \u0111\u01b0\u1ee3c customer insights, b\u1ea1n c\u1ea7n c\u00f3 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1 gi\u1ecfi chuy\u00ean m\u00f4n, c\u00f3 k\u1ef9 n\u0103ng ph\u00e2n t\u00edch v\u00e0 ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1. B\u1ea1n c\u00f3 th\u1ec3 t\u00ecm ra nh\u1eefng nh\u00e2n s\u1ef1 n\u00e0y th\u00f4ng qua nh\u1eefng b\u00e0i test chuy\u00ean m\u00f4n \u0111\u01b0\u1ee3c t\u1ea1o tr\u00ean n\u1ec1n t\u1ea3ng Testcenter.<\/p>\n\n\n\n<p><strong>Testcenter l\u00e0 n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n vi\u00ean<\/strong> gi\u00fap t\u1ea1o ra c\u00e1c b\u00e0i test trong nhi\u1ec1u l\u0129nh v\u1ef1c, trong \u0111\u00f3 c\u00f3 marketing, kinh doanh, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng\u2026 C\u0103n c\u1ee9 v\u00e0o \u0111\u00f3, b\u1ea1n s\u1ebd t\u00ecm ra \u0111\u01b0\u1ee3c nh\u1eefng nh\u00e2n vi\u00ean xu\u1ea5t s\u1eafc, gi\u00fap b\u1ea1n t\u00ecm \u0111\u01b0\u1ee3c customer insights v\u00e0 \u1ee9ng d\u1ee5ng ch\u00fang m\u1ed9t c\u00e1ch hi\u1ec7u qu\u1ea3. Ch\u00fac b\u1ea1n th\u00e0nh c\u00f4ng!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>C\u00f3 \u0111\u01b0\u1ee3c customer insights gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.  C\u00f9ng Testcenter t\u00ecm hi\u1ec3u customer insights l\u00e0 g\u00ec ngay nh\u00e9!<\/p>\n","protected":false},"author":3,"featured_media":8284,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[199],"tags":[1174,1173,1175],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer insights l\u00e0 g\u00ec? L\u00e0m sao t\u00ecm \u0111\u01b0\u1ee3c \u0111\u00fang insight kh\u00e1ch h\u00e0ng<\/title>\n<meta name=\"description\" content=\"C\u00f3 \u0111\u01b0\u1ee3c customer insights gi\u00fap doanh nghi\u1ec7p hi\u1ec3u r\u00f5 h\u01a1n v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng. C\u00f9ng Testcenter t\u00ecm hi\u1ec3u customer insights l\u00e0 g\u00ec ngay nh\u00e9!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.testcenter.vn\/blog\/customer-insights-la-gi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer insights l\u00e0 g\u00ec? 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