{"id":5953,"date":"2021-11-23T09:58:15","date_gmt":"2021-11-23T09:58:15","guid":{"rendered":"https:\/\/www.testcenter.vn\/blog\/?p=5953"},"modified":"2021-11-23T09:58:55","modified_gmt":"2021-11-23T09:58:55","slug":"xay-dung-kpi-cho-nhan-vien-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/","title":{"rendered":"5 ch\u1ec9 ti\u00eau KPI nh\u1ea5t-\u0111\u1ecbnh-ph\u1ea3i-c\u00f3 khi \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean kinh doanh"},"content":{"rendered":"\n<p><strong><em><a href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">X\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh<\/a><\/em><\/strong><em> l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3n l\u00fd. M\u1eb7c d\u00f9, c\u00f3 r\u1ea5t nhi\u1ec1u g\u1ee3i \u00fd v\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o cho nh\u00e0 qu\u1ea3n l\u00fd. Nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng KPI c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a t\u1eebng doanh nghi\u1ec7p c\u0169ng nh\u01b0 th\u1eddi \u0111i\u1ec3m \u00e1p d\u1ee5ng. V\u1eady n\u00ean \u0111\u00f4i l\u00fac nh\u00e0 qu\u1ea3n tr\u1ecb s\u1ebd hoang mang khi x\u00e2y d\u1ef1ng m\u1eabu KPI nh\u00e2n vi\u00ean kinh doanh. Do \u0111\u00f3, b\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd gi\u1edbi thi\u1ec7u \u0111\u1ebfn b\u1ea1n c\u00e1c ch\u1ec9 ti\u00eau KPI quan tr\u1ecdng v\u00e0 kh\u00f4ng-th\u1ec3-thi\u1ebfu khi \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean kinh doanh. <\/em><\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a09886344f08\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a09886344f08\"  type=\"checkbox\" id=\"item-6a09886344f08\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#Tai_sao_can_xay_dung_KPI_cho_nhan_vien_kinh_doanh\" title=\"T\u1ea1i sao c\u1ea7n x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh?\">T\u1ea1i sao c\u1ea7n x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#Mot_so_chi_tieu_KPI_quan_trong_cho_nhan_vien_kinh_doanh\" title=\"M\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau KPI quan tr\u1ecdng cho nh\u00e2n vi\u00ean kinh doanh\">M\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau KPI quan tr\u1ecdng cho nh\u00e2n vi\u00ean kinh doanh<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#1_Doanh_thu_muc_tieu_Sales_Target\" title=\"1. Doanh thu m\u1ee5c ti\u00eau (Sales Target)\">1. Doanh thu m\u1ee5c ti\u00eau (Sales Target)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#2_Tang_truong_doanh_thu_hang_thang_Monthly_Sales_Growth\" title=\"2. T\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng th\u00e1ng (Monthly Sales Growth)\">2. T\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng th\u00e1ng (Monthly Sales Growth)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#3_Ty_suat_loi_nhuan_trung_binh_Average_Profit_Margin\" title=\"3. T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh (Average Profit Margin)\">3. T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh (Average Profit Margin)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#4_Ty_le_so_don_thanh_congso_khach_hang_tiem_nang_Lead-to-Sale\" title=\"4. T\u1ef7 l\u1ec7 s\u1ed1 \u0111\u01a1n th\u00e0nh c\u00f4ng\/s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead-to-Sale %)\">4. T\u1ef7 l\u1ec7 s\u1ed1 \u0111\u01a1n th\u00e0nh c\u00f4ng\/s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead-to-Sale %)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#5_Gia_tri_don_hang_trung_binh_Average_Purchase_Value\" title=\"5. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average Purchase Value)\">5. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average Purchase Value)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#Bang_KPI_nhan_vien_kinh_doanh_cho_nha_quan_ly\" title=\"B\u1ea3ng KPI nh\u00e2n vi\u00ean kinh doanh cho nh\u00e0 qu\u1ea3n l\u00fd\">B\u1ea3ng KPI nh\u00e2n vi\u00ean kinh doanh cho nh\u00e0 qu\u1ea3n l\u00fd<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-kpi-cho-nhan-vien-kinh-doanh\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tai_sao_can_xay_dung_KPI_cho_nhan_vien_kinh_doanh\"><\/span><strong>T\u1ea1i sao c\u1ea7n x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong><em>Tham kh\u1ea3o th\u00eam:<\/em><\/strong><\/p>\n\n\n\n<p>>> <strong><em><a href=\"https:\/\/www.testcenter.vn\/blog\/kpi-cho-nhan-vien-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">9 ch\u1ec9 s\u1ed1 KPI cho nh\u00e2n vi\u00ean kinh doanh nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n bi\u1ebft<\/a><\/em><\/strong><\/p>\n\n\n\n<p>>> <strong><em><a href=\"https:\/\/www.testcenter.vn\/blog\/mau-kpi-cho-nhan-vien-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tham kh\u1ea3o m\u1eabu KPI cho nh\u00e2n vi\u00ean kinh doanh ch\u00ednh x\u00e1c nh\u1ea5t<\/a><\/em><\/strong><\/p>\n\n\n\n<p>>><strong><em><a href=\"https:\/\/www.testcenter.vn\/blog\/mau-danh-gia-kpi\/\" target=\"_blank\" rel=\"noreferrer noopener\"> Top 9 m\u1eabu \u0111\u00e1nh gi\u00e1 KPI c\u1ee7a nh\u00e2n vi\u00ean d\u00e0nh ri\u00eang cho nh\u00e0 qu\u1ea3n l\u00fd<\/a><\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/zhuvxBbRa3B2FWZaqD5ZTiXpQEsMPypzYbI4tBeaPfL5sktdXV3L6gj_E96Hpxgc3ArD5U4pKi3QJ5zGhJgq0l4S7Neax_odh0SKO8yb4DsqCgW40356RhiUcf8MJAjnJqQBMBj7\" alt=\"x\u00e2y d\u1ef1ng kpi cho nh\u00e2n vi\u00ean kinh doanh\"\/><figcaption>M\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau KPI nh\u1ea5t-\u0111\u1ecbnh-ph\u1ea3i-c\u00f3 cho nh\u00e2n vi\u00ean kinh doanh&nbsp;<\/figcaption><\/figure><\/div>\n\n\n\n<p>X\u00e2y d\u1ef1ng m\u1eabu KPI cho nh\u00e2n vi\u00ean kinh doanh l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft c\u1ee7a m\u1ed7i doanh nghi\u1ec7p. Vi\u1ec7c nghi\u00ean c\u1ee9u v\u00e0 x\u00e2y d\u1ef1ng m\u1eabu KPI cho nh\u00e2n vi\u00ean kinh doanh nh\u1eb1m \u0111\u01b0a ra cho m\u1ed7i nh\u00e2n vi\u00ean m\u1ee5c ti\u00eau c\u00f4ng vi\u1ec7c c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110\u1ed3ng th\u1eddi, \u0111\u00e2y c\u0169ng l\u00e0 th\u01b0\u1edbc \u0111o \u0111\u1ec3 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c v\u00e0 hi\u1ec7u su\u1ea5t c\u00f4ng vi\u1ec7c m\u1ed9t c\u00e1ch minh b\u1ea1ch v\u00e0 kh\u00e1ch quan nh\u1ea5t. Qua \u0111\u00f3, xem x\u00e9t \u0111i\u1ec1u ch\u1ec9nh m\u1ee9c thu nh\u1eadp, m\u1ee9c l\u01b0\u01a1ng, th\u01b0\u1edfng, ph\u1ea1t cho m\u1ed7i c\u00e1 nh\u00e2n. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c x\u00e2y d\u1ef1ng KPI c\u0169ng \u0111\u1ec3 khuy\u1ebfn kh\u00edch nh\u00e2n vi\u00ean ho\u00e0n th\u00e0nh nhanh hi\u1ec7u qu\u1ea3 c\u00f4ng vi\u1ec7c.\u00a0<\/p>\n\n\n\n<p>T\u1eeb vi\u1ec7c \u0111\u00e1nh gi\u00e1 hi\u1ec7u su\u1ea5t c\u1ee7a nh\u00e2n vi\u00ean \u0111\u1ec3 theo d\u00f5i s\u1ef1 ti\u1ebfn b\u1ed9 c\u1ee7a c\u00f4ng ty, c\u00f3 nhi\u1ec1u l\u00fd do cho th\u1ea5y t\u1ea1i sao ch\u1ec9 s\u1ed1 KPI l\u1ea1i l\u00e0 m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng trong vi\u1ec7c h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty. C\u1ee5 th\u1ec3 nh\u01b0:<\/p>\n\n\n\n<ul><li>\u0110o l\u01b0\u1eddng m\u1ee5c ti\u00eau c\u1ee7a b\u1ea1n<\/li><li>T\u1ea1o ra m\u00f4i tr\u01b0\u1eddng h\u1ecdc h\u1ecfi<\/li><li>Ti\u1ebfp nh\u1eadn c\u00e1c th\u00f4ng tin quan tr\u1ecdng k\u1ecbp th\u1eddi<\/li><li>Khuy\u1ebfn kh\u00edch tinh th\u1ea7n tr\u00e1ch nhi\u1ec7m<\/li><li>N\u00e2ng cao nhu\u1ec7 kh\u00ed, \u0111\u1ed9ng l\u1ef1c l\u00e0m vi\u1ec7c cho nh\u00e2n vi\u00ean<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Mot_so_chi_tieu_KPI_quan_trong_cho_nhan_vien_kinh_doanh\"><\/span><strong>M\u1ed9t s\u1ed1 ch\u1ec9 ti\u00eau KPI quan tr\u1ecdng cho nh\u00e2n vi\u00ean kinh doanh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/mo7FN7ttl5zRy-LU5xfmgqiG6rqw5YA4_WK0rQpeGXNSBfsnVxOG-NrMt4zl7oIBkGmMsxqjNhI9z9NasMPg1zDiqTKwNFT9HrstjnYcxEc8LWpnMXIRT8hRxRy62crorcuWEJjg\" alt=\"5 ch\u1ec9 ti\u00eau KPI quan tr\u1ecdng cho nh\u00e2n vi\u00ean kinh doanh\"\/><figcaption>5T\u1ea1i sao c\u1ea7n x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh?<\/figcaption><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Doanh_thu_muc_tieu_Sales_Target\"><\/span><strong><em>1. Doanh thu m\u1ee5c ti\u00eau (Sales Target)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y th\u01b0\u1eddng \u0111\u01b0\u1ee3c \u0111\u01b0a ra t\u1eeb \u0111\u1ea7u n\u0103m, qu\u00fd v\u00e0 th\u00e1ng \u0111\u1ec3 ph\u00f2ng kinh doanh l\u1ea5y \u0111\u00f3 l\u00e0m m\u1ee5c ti\u00eau. Th\u00f4ng qua ch\u1ec9 s\u1ed1 n\u00e0y, b\u1ea1n ho\u00e0n to\u00e0n \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c doanh s\u1ed1 trong m\u1ed9t kho\u1ea3ng th\u1eddi gian c\u1ee7a c\u1ea3 b\u1ed9 ph\u1eadn kinh doanh. T\u1eeb \u0111\u00f3, nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 s\u1ef1 \u0111i\u1ec1u ch\u1ec9nh cho ph\u00f9 h\u1ee3p nh\u1eb1m c\u1ea3i thi\u1ec7n hi\u1ec7u su\u1ea5t l\u00e0m vi\u1ec7c c\u1ee7a nh\u00e2n vi\u00ean.<\/p>\n\n\n\n<p>V\u1edbi KPI n\u00e0y, doanh nghi\u1ec7p c\u1ea7n t\u1ea1o s\u1eb5n m\u1ed9t khung tham chi\u1ebfu ch\u00ednh x\u00e1c. C\u00e1c nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 b\u1ecb n\u1ea3n ch\u00ed v\u00e0 ki\u1ec7t s\u1ee9c b\u1edfi \u00e1p l\u1ef1c t\u1eeb nh\u1eefng ch\u1ec9 ti\u00eau qu\u00e1 cao, n\u00ean b\u1ea1n c\u1ea7n xem x\u00e9t t\u1ed5ng doanh thu th\u1ef1c t\u1ebf c\u1ee7a kho\u1ea3ng th\u1eddi gian g\u1ea7n \u0111\u00e2y v\u00e0 \u0111\u1eb7t ra con s\u1ed1 c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Tang_truong_doanh_thu_hang_thang_Monthly_Sales_Growth\"><\/span><strong><em>2. T\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng th\u00e1ng (Monthly Sales Growth)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>T\u1ef7 l\u1ec7 t\u0103ng tr\u01b0\u1edfng doanh thu h\u00e0ng th\u00e1ng = (Doanh thu th\u00e1ng sau \u2013 Doanh thu th\u00e1ng tr\u01b0\u1edbc)\/Doanh thu th\u00e1ng tr\u01b0\u1edbc<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y nh\u1eb1m \u0111o l\u01b0\u1eddng doanh s\u1ed1 b\u00e1n h\u00e0ng t\u0103ng ho\u1eb7c gi\u1ea3m bao nhi\u00eau so v\u1edbi th\u00e1ng tr\u01b0\u1edbc. Ph\u1ea7n l\u1edbn doanh nghi\u1ec7p t\u00ednh KPI doanh s\u1ed1 theo t\u1eebng n\u0103m. Tuy nhi\u00ean, ch\u1ec9 ti\u00eau n\u00e0y th\u01b0\u1eddng ch\u00eanh l\u1ec7ch kh\u00e1 nhi\u1ec1u so v\u1edbi \u01b0\u1edbc t\u00ednh c\u1ee7a c\u00e1c doanh nghi\u1ec7p, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c c\u00f4ng ty nh\u1ecf. V\u1eady n\u00ean, qu\u1ea3n l\u00fd t\u1ed1c \u0111\u1ed9 t\u0103ng tr\u01b0\u1edfng theo t\u1eebng th\u00e1ng s\u1ebd gi\u00fap leader c\u1ee7a b\u1ed9 ph\u1eadn kinh doanh n\u1eafm \u0111\u01b0\u1ee3c xu h\u01b0\u1edbng doanh s\u1ed1 ngay t\u1ea1i th\u1eddi \u0111i\u1ec3m \u0111\u00f3. T\u1eeb \u0111\u00f3, k\u1ecbp th\u1eddi \u0111\u01b0a ra quy\u1ebft \u0111\u1ecbnh, thay v\u00ec ch\u1ec9 th\u1ee5 \u0111\u1ed9ng d\u1ef1a tr\u00ean b\u00e1o c\u00e1o cu\u1ed1i qu\u00fd ho\u1eb7c cu\u1ed1i n\u0103m. <\/p>\n\n\n\n<p>Vi\u1ec7c \u0111\u1eb7t m\u1ee5c ti\u00eau doanh s\u1ed1 b\u00e1n h\u00e0ng n\u1eb1m trong t\u1ea7m v\u1edbi s\u1ebd t\u1ea1o th\u00eam \u0111\u1ed9ng l\u1ef1c ph\u1ea5n \u0111\u1ea5u cho t\u1eebng c\u00e1 nh\u00e2n v\u00e0 b\u1ed9 ph\u1eadn kinh doanh, thay v\u00ec m\u1ed9t con s\u1ed1 xa v\u1eddi kh\u00f3 c\u00f3 th\u1ec3 t\u01b0\u1edfng t\u01b0\u1ee3ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Ty_suat_loi_nhuan_trung_binh_Average_Profit_Margin\"><\/span><strong><em>3.<\/em> <em>T\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn trung b\u00ecnh (Average Profit Margin)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>KPI n\u00e0y gi\u00fap nh\u00e2n vi\u00ean kinh doanh \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c t\u1ef7 su\u1ea5t l\u1ee3i nhu\u1eadn d\u1ef1a tr\u00ean ch\u00ednh x\u00e1c lo\u1ea1i s\u1ea3n ph\u1ea9m v\u00e0 d\u1ecbch v\u1ee5 h\u1ecd \u0111ang b\u00e1n cho kh\u00e1ch h\u00e0ng. Ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1eb7c bi\u1ec7t quan tr\u1ecdng v\u1edbi n\u1ebfu doanh nghi\u1ec7p b\u1ea1n cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m ho\u1eb7c g\u00f3i d\u1ecbch v\u1ee5 \u0111a d\u1ea1ng, \u0111\u1ed3ng th\u1eddi cho ph\u00e9p nh\u00e2n vi\u00ean kinh doanh linh ho\u1ea1t h\u01a1n trong vi\u1ec7c \u0111\u1ecbnh gi\u00e1 \u0111\u1ec3 ch\u1ed1t \u0111\u01a1n v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Ty_le_so_don_thanh_congso_khach_hang_tiem_nang_Lead-to-Sale\"><\/span><strong><em>4. T\u1ef7 l\u1ec7 s\u1ed1 \u0111\u01a1n th\u00e0nh c\u00f4ng\/s\u1ed1 kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng (Lead-to-Sale %)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y cho ph\u00e9p to\u00e0n b\u1ed9 ph\u1eadn kinh doanh r\u00e0 so\u00e1t l\u1ea1i to\u00e0n b\u1ed9 qu\u00e1 tr\u00ecnh l\u00e0m vi\u1ec7c. C\u1ee5 th\u1ec3 nh\u01b0, ngu\u1ed3n thu kh\u00e1ch h\u00e0ng n\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, ph\u01b0\u01a1ng th\u1ee9c n\u00e0o ph\u00f9 h\u1ee3p nh\u1ea5t \u0111\u1ec3 ch\u1ed1t h\u1ee3p \u0111\u1ed3ng trong t\u01b0\u01a1ng lai v\u00e0 li\u1ec7u nh\u1eefng \u01b0u \u0111\u00e3i, th\u00f4ng \u0111i\u1ec7p g\u1eedi t\u1edbi kh\u00e1ch h\u00e0ng c\u00f3 \u1ea3nh h\u01b0\u1edfng hay kh\u00f4ng.<\/p>\n\n\n\n<p>\u0110\u00e2y l\u00e0 m\u1ed9t ch\u1ec9 s\u1ed1 KPI c\u1ea7n \u0111\u01b0\u1ee3c chia s\u1ebb v\u00e0 th\u1ea3o lu\u1eadn th\u01b0\u1eddng xuy\u00ean gi\u1eefa b\u1ed9 ph\u1eadn marketing v\u00e0 sales, v\u00ec 10 leads ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd hi\u1ec7u qu\u1ea3 h\u01a1n so v\u1edbi h\u00e0ng tr\u0103m leads k\u00e9m ch\u1ea5t l\u01b0\u1ee3ng (x\u00e9t tr\u00ean g\u00f3c \u0111\u1ed9 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng v\u00e0 ti\u1ebft ki\u1ec7m th\u1eddi gian).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Gia_tri_don_hang_trung_binh_Average_Purchase_Value\"><\/span><strong><em>5. Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh (Average Purchase Value)<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng trung b\u00ecnh = T\u1ed5ng gi\u00e1 tr\u1ecb \u0111\u01a1n h\u00e0ng\/T\u1ed5ng s\u1ed1 l\u01b0\u1ee3ng \u0111\u01a1n h\u00e0ng \u0111\u00e3 thanh to\u00e1n trong th\u00e1ng (n\u0103m)<\/p>\n\n\n\n<p>Ch\u1ec9 s\u1ed1 n\u00e0y d\u00f9ng \u0111\u1ec3 \u0111o l\u01b0\u1eddng gi\u00e1 tr\u1ecb trung b\u00ecnh c\u1ee7a m\u1ed7i \u0111\u01a1n h\u00e0ng. D\u1ef1a v\u00e0o \u0111\u00f3, nh\u00e2n vi\u00ean kinh doanh c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh gi\u00e1 tr\u1ecb \u0111\u1ecbnh l\u01b0\u1ee3ng cho m\u1ed7i c\u01a1 h\u1ed9i ti\u1ec1m n\u0103ng. \u0110\u1ec3 t\u00ednh ra s\u1ed1 ti\u1ec1n ch\u00ednh x\u00e1c c\u00f3 th\u1ec3 thu v\u1ec1 t\u1eeb m\u1ed7i lead n\u1ebfu h\u1ee3p \u0111\u1ed3ng th\u00e0nh c\u00f4ng, c\u00e1c b\u1ea1n Sales c\u1ea7n k\u1ebft h\u1ee3p KPI n\u00e0y v\u1edbi c\u00e1c ch\u1ec9 s\u1ed1 kh\u00e1c trong m\u00f4 h\u00ecnh \u0111\u1ecbnh gi\u00e1.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Bang_KPI_nhan_vien_kinh_doanh_cho_nha_quan_ly\"><\/span><strong>B\u1ea3ng KPI nh\u00e2n vi\u00ean kinh doanh cho nh\u00e0 qu\u1ea3n l\u00fd<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1c b\u1ea3ng KPI cho nh\u00e2n vi\u00ean kinh doanh, d\u00e0nh cho c\u00e1c v\u1ecb tr\u00ed kh\u00e1c nhau nh\u01b0: tr\u01b0\u1edfng ph\u00f2ng kinh doanh, sales Admin, sales executive m\u00e0 TestCenter.vn g\u1ee3i \u00fd cho nh\u00e0 qu\u1ea3n l\u00fd.<\/p>\n\n\n\n<p><strong><em>T\u00ecm hi\u1ec3u th\u00eam:<\/em><\/strong><\/p>\n\n\n\n<p><em>>><\/em><strong><em> <a href=\"https:\/\/www.testcenter.vn\/blog\/nhung-tieu-chi-danh-gia-nang-luc-nhan-vien-hieu-qua-nhat\/\" target=\"_blank\" rel=\"noreferrer noopener\">S\u1eed d\u1ee5ng c\u00e1c ti\u00eau ch\u00ed \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean th\u1ebf n\u00e0o cho hi\u1ec7u qu\u1ea3?<\/a><\/em><\/strong><\/p>\n\n\n\n<p>>> <strong><em><a href=\"https:\/\/www.testcenter.vn\/blog\/mau-bai-test-tuyen-dung-nhan-vien-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">M\u1eabu b\u00e0i test tuy\u1ec3n d\u1ee5ng nh\u00e2n vi\u00ean kinh doanh d\u00e0nh cho nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/a><\/em><\/strong><\/p>\n\n\n\n<p>>>\u00a0<em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.testcenter.vn\/blog\/danh-muc\/tai-lieu\/\" target=\"_blank\">T\u00e0i li\u1ec7u qu\u1ea3n tr\u1ecb nh\u00e2n s\u1ef1 d\u00e0nh cho doanh nghi\u1ec7p<\/a><\/strong><\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/sGRuNOQ3M5K_pqy2dgkeKKhZAnv-OEPWzIBnaBTnEsdfpqukmuhuG-oWGTy8YBbrQ2sM6AflSFkI-zi20eVaD9dne3o4oTj6G2ejRSvJtcP9nqHN4bRERfwSHbs_Y8Vz0yLIlp_A\" alt=\"B\u1ea3ng KPI cho tr\u01b0\u1edfng ph\u00f2ng kinh doanh\"\/><figcaption>1. B\u1ea3ng KPI cho tr\u01b0\u1edfng ph\u00f2ng kinh doanh<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/o_p2QPKVBZ_S5aHpl90UpXb6x_70oLXeDtDlnGudnXxObiRPfB6o3kOWQ5EYNNUzyn4ODWA2cWOb3XVolUeu2vzJU0VuyK02KrZw1LBAoNWWSJ0nVjjCYyC2y_jjbBDAejq61bB2\" alt=\"KPI cho Sale Admin\"\/><figcaption>2. B\u1ea3ng KPI cho Sale Admin<\/figcaption><\/figure><\/div>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/L74O4gGeT-LnaWNmfZbftcc7LLz9xs6CLu2H2-1xnqM5V1Jwu1NFUWFPz9K61-p9akJLWEohp4fJGykVU23nxTPBlq40TnE31MdqpCv-HvJrIMbiLpZNJRiGrT-apnZM7f_W8tof\" alt=\"kpi cho nh\u00e2n vi\u00ean sales\"\/><figcaption>3. B\u1ea3ng KPI cho Sale Executive<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>T\u00f3m l\u1ea1i, vi\u1ec7c x\u00e2y d\u1ef1ng KPIs nh\u00e2n vi\u00ean kinh doanh c\u00e0ng chu\u1ea9n th\u00ec nh\u00e0 qu\u1ea3n l\u00fd s\u1ebd \u0111\u00e1nh gi\u00e1 \u0111\u01b0\u1ee3c chu\u1ea9n x\u00e1c n\u0103ng l\u1ef1c c\u1ee7a t\u1eebng nh\u00e2n vi\u00ean. \u0110\u1ec3 \u0111\u1eb7t \u0111\u01b0\u1ee3c c\u01a1 s\u1edf ch\u00ednh x\u00e1c cho KPI, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c n\u1ed9i t\u1ea1i c\u1ee7a nh\u00e2n vi\u00ean. Trong \u0111\u00f3, s\u1eed d\u1ee5ng c\u00e1c b\u00e0i test online l\u00e0 ph\u01b0\u01a1ng ph\u00e1p ph\u1ed5 bi\u1ebfn hi\u1ec7n nay. <strong><a href=\"https:\/\/www.testcenter.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">N\u1ec1n t\u1ea3ng test online TestCenter.vn<\/a><\/strong> l\u00e0 gi\u1ea3i ph\u00e1p t\u1ea1o b\u00e0i ki\u1ec3m tra nhanh ch\u00f3ng ch\u1ec9 v\u1edbi 5 ph\u00fat. <\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng b\u00e0i test cho ri\u00eang doanh nghi\u1ec7p ho\u1eb7c s\u1eed d\u1ee5ng ng\u00e2n h\u00e0ng \u0111\u1ec1 c\u00f3 s\u1eb5n \u0111\u1ec3 \u1ee9ng d\u1ee5ng v\u00e0o quy tr\u00ecnh tuy\u1ec3n d\u1ee5ng v\u00e0 \u0111\u00e1nh gi\u00e1 nh\u00e2n vi\u00ean.  Hy v\u1ecdng b\u00e0i vi\u1ebft \u0111\u00e3 gi\u00fap b\u1ea1n c\u00f3 th\u00eam nh\u1eefng g\u1ee3i \u00fd hay \u0111\u1ec3 ho\u00e0n thi\u1ec7n th\u00eam quy tr\u00ecnh x\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh ngay t\u1ea1i ch\u00ednh doanh nghi\u1ec7p m\u00ecnh.\u00a0<\/p>\n\n\n\n<p><strong>TestCenter.vn &#8211; N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cung c\u1ea5p gi\u1ea3i ph\u00e1p test online d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p Vi\u1ec7t Nam. T\u1ef1 h\u00e0o \u0111\u1ed3ng h\u00e0nh c\u00f9ng +100 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 HONDA, \u0110\u1ea1i h\u1ecdc FPT, TopCV, Ng\u00e2n h\u00e0ng TMCP H\u00e0ng H\u1ea3i Vi\u1ec7t Nam (MSB)&#8230;<\/strong><\/p>\n\n\n\n<p><strong>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn gi\u1ea3i ph\u00e1p gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed l\u00ean t\u1edbi 30%. Vui l\u00f2ng <a href=\"https:\/\/app.testcenter.vn\/vi?utm_source=blog\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng k\u00fd ngay t\u1ea1i \u0111\u00e2y<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1ec1 N\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 TestCenter.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/app.testcenter.vn\/vi?utm_source=blog\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002.jpg\" alt=\"c\u00f4ng c\u1ee5 test online uy t\u00edn\" class=\"wp-image-2605\" width=\"700\" height=\"291\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002.jpg 1920w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-800x333.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1400x583.jpg 1400w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-768x320.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1536x640.jpg 1536w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-696x290.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1068x445.jpg 1068w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1008x420.jpg 1008w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng \u0111\u1ed1i v\u1edbi nh\u00e0 qu\u1ea3n l\u00fd. M\u1eb7c d\u00f9, c\u00f3 r\u1ea5t nhi\u1ec1u g\u1ee3i \u00fd v\u00e0 t\u00e0i li\u1ec7u tham kh\u1ea3o cho nh\u00e0 qu\u1ea3n l\u00fd. Nh\u01b0ng vi\u1ec7c x\u00e2y d\u1ef1ng KPI c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng l\u1ea1i ph\u1ee5 thu\u1ed9c v\u00e0o \u0111\u1eb7c \u0111i\u1ec3m ri\u00eang c\u1ee7a t\u1eebng [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":5954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[200],"tags":[791,486,485,487],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ch\u1ec9 ti\u00eau KPI nh\u1ea5t-\u0111\u1ecbnh-ph\u1ea3i-c\u00f3 khi \u0111\u00e1nh nh\u00e2n vi\u00ean kinh doanh<\/title>\n<meta name=\"description\" content=\"X\u00e2y d\u1ef1ng KPI cho nh\u00e2n vi\u00ean kinh doanh l\u00e0 m\u1ed9t vi\u1ec7c kh\u00f4ng h\u1ec1 d\u1ec5 d\u00e0ng. 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