{"id":4924,"date":"2021-08-21T02:04:00","date_gmt":"2021-08-21T02:04:00","guid":{"rendered":"https:\/\/www.testcenter.vn\/blog\/?p=4924"},"modified":"2021-08-19T02:06:49","modified_gmt":"2021-08-19T02:06:49","slug":"tong-hop-cac-chien-luoc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/","title":{"rendered":"T\u1ed5ng h\u1ee3p 7 chi\u1ebfn l\u01b0\u1ee3c kinh doanh t\u1eeb c\u00e1c c\u00f4ng ty tr\u00ean th\u1ebf gi\u1edbi"},"content":{"rendered":"\n<p><em><strong><a href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a><\/strong> th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c doanh nghi\u1ec7p s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o cho doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n theo \u0111\u00fang h\u01b0\u1edbng v\u00e0 th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/em> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/dwRl3W8FuhTAU01EpvirEgTiat4rT1Qs0j0d4jIOYfUBrMMDNNEEuARcZA7PgSGnKzUNI9CjNy7dRpYe2pif_NwGRqlz-7yXBqsx4-1sv93zFwccHfaHCx-yuAkoPvxIsrw57VTr\" alt=\"t\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u00ean th\u1ebf gi\u1edbi\" width=\"719\" height=\"479\"\/><figcaption>7 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb c\u00e1c doanh nghi\u1ec7p tr\u00ean th\u1ebf gi\u1edbi<\/figcaption><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69f425ea90f38\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69f425ea90f38\"  type=\"checkbox\" id=\"item-69f425ea90f38\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#1_Chien_luoc_kinh_doanh_khach_hang\" title=\"1. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1ch h\u00e0ng\">1. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1ch h\u00e0ng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#2_Chien_luoc_mo_hinh_hoa\" title=\"2. Chi\u1ebfn l\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a\">2. Chi\u1ebfn l\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#3_Chien_luoc_loi_hua_muc_dich\" title=\"3. Chi\u1ebfn l\u01b0\u1ee3c l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch\">3. Chi\u1ebfn l\u01b0\u1ee3c l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#4_Chien_luoc_don_bay\" title=\"4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y\">4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#5_Tong_hop_chien_luoc_kinh_doanh_thi_truong\" title=\"5. T\u1ed5ng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ecb tr\u01b0\u1eddng\">5. T\u1ed5ng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ecb tr\u01b0\u1eddng<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#6_Chien_luoc_thuong_hieu\" title=\"6. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u\">6. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#7_Chien_luoc_kinh_doanh_xa_hoi\" title=\"7. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh x\u00e3 h\u1ed9i\">7. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh x\u00e3 h\u1ed9i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-cac-chien-luoc-kinh-doanh\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Chien_luoc_kinh_doanh_khach_hang\"><\/span><strong><em>1. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1ch h\u00e0ng<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh, kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n, l\u00e0 \u201ct\u00e0i s\u1ea3n v\u00f4 gi\u00e1&#8221;. CKh\u00e1ch h\u00e0ng trung th\u00e0nh \u0111\u00f3ng g\u00f3p vai tr\u00f2 r\u1ea5t l\u1edbn trong vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u. N\u00f3 gi\u1ed1ng nh\u01b0 m\u1ed9t m\u00f4 h\u00ecnh gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e1c \u0111\u1ecbnh c\u00e1c c\u01a1 h\u1ed9i nh\u1eb1m mang nh\u1eefng gi\u00e1 tr\u1ecb t\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 bi\u1ebfn n\u00f3 th\u00e0nh l\u1ee3i nhu\u1eadn.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng trung th\u00e0nh l\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p, k\u1ebf ho\u1ea1ch m\u00e0 m\u1ed7i doanh nghi\u1ec7p v\u1ea1ch ra v\u00e0 c\u00f3 nh\u1eefng ph\u01b0\u01a1ng h\u01b0\u1edbng c\u1ee5 th\u1ec3, v\u1edbi m\u1ee5c \u0111\u00edch t\u00ecm ki\u1ebfm v\u00e0 gi\u1eef ch\u00e2n kh\u00e1ch h\u00e0ng. H\u1ea7u h\u1ebft c\u00e1c doanh nghi\u1ec7p \u0111\u00e3 c\u00f3 nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ri\u00eang, song nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f3 ch\u01b0a h\u1eb3n \u0111\u00e3 tri\u1ec7t \u0111\u1ec3 ho\u1eb7c ch\u01b0a th\u1ec3 thu h\u00fat ngu\u1ed3n kh\u00e1ch h\u00e0ng t\u1ed1i \u0111a.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/WzLpZ19Quv44tVRoSqdrJrV1CHAaAMKYKbtuXCF5DSeAyGrN9-8vqP2z-zNIm40FBsiS5EZ4mwMDIIP1Ea8gzRwE-IxsU3giuJ1pfoi1QyxyDXL07E-zgifbb_jd8qFM9G-iDOn6\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec\"\/><figcaption><em>Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c x\u00e2y d\u1ef1ng kh\u00e1ch h\u00e0ng t\u1ed1i \u01b0u, c\u1ea7n ph\u1ea3i x\u00e1c \u0111\u1ecbnh r\u00f5 \u00fd ngh\u0129a, t\u1ea7m quan tr\u1ecdng c\u1ee7a nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c n\u00e0y. B\u1edfi l\u1ebd, khi \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c \u0111\u00edch, \u0111\u1ed9ng c\u01a1 l\u00e0m vi\u1ec7c th\u00ec n\u0103ng su\u1ea5t c\u0169ng nh\u01b0 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p l\u00e0m vi\u1ec7c s\u1ebd nhanh ch\u00f3ng v\u00e0 hi\u1ec7u qu\u1ea3 h\u01a1n.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng s\u1ebd gi\u00fap doanh nghi\u1ec7p qu\u1ea3n l\u00fd c\u00e1c th\u00f4ng tin c\u1ee7a kh\u00e1ch h\u00e0ng nh\u01b0: th\u00f4ng tin v\u1ec1 t\u00e0i kho\u1ea3n, nhu c\u1ea7u, li\u00ean l\u1ea1c, c\u00e1c v\u1ea5n \u0111\u1ec1 kh\u00e1c,&#8230; M\u1ee5c ti\u00eau \u0111\u1ec3 ph\u1ee5c v\u1ee5 kh\u00e1ch h\u00e0ng t\u1ed1t h\u01a1n. Nh\u1edd c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kh\u00e1ch h\u00e0ng, n\u00ean ch\u00fang ta s\u1ebd bi\u1ebft \u0111\u01b0\u1ee3c r\u1eb1ng doanh nghi\u1ec7p tham gia v\u00e0o ng\u00e0nh n\u00e0o, ph\u1ee5c v\u1ee5 \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng n\u00e0o, \u0111\u1ecbnh v\u1ecb c\u1ee7a doanh nghi\u1ec7p tr\u00ean th\u1ecb tr\u01b0\u1eddng l\u00e0 g\u00ec, theo \u0111u\u1ed5i chi\u1ebfn l\u01b0\u1ee3c n\u00e0o \u0111\u1ec3 chi\u1ebfm th\u1ecb ph\u1ea7n ra sao.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Chien_luoc_mo_hinh_hoa\"><\/span><strong><em>2. Chi\u1ebfn l\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u00f4 h\u00ecnh ho\u00e1 kinh doanh l\u00e0 k\u1ebf ho\u1ea1ch c\u1ee7a c\u00f4ng ty \u0111\u1ec3 ki\u1ebfm l\u1ee3i nhu\u1eadn. N\u00f3 gi\u00fap x\u00e1c \u0111\u1ecbnh s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 m\u00e0 doanh nghi\u1ec7p s\u1ebd b\u00e1n, th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau h\u01b0\u1edbng \u0111\u1ebfn hay c\u00e1c chi ph\u00ed s\u1ebd ph\u1ea3i b\u1ecf ra. M\u1ed9t doanh nghi\u1ec7p m\u1edbi b\u1eaft \u0111\u1ea7u kinh doanh th\u00ec c\u1ea7n ph\u1ea3i c\u00f3 m\u00f4 h\u00ecnh kinh doanh \u0111\u1ec3 thu h\u00fat \u0111\u1ea7u t\u01b0, tuy\u1ec3n d\u1ee5ng nh\u00e2n t\u00e0i v\u00e0 th\u00fac \u0111\u1ea9y qu\u1ea3n l\u00fd nh\u00e2n vi\u00ean.\u00a0<\/p>\n\n\n\n<p><strong>T\u00ecm hi\u1ec3u th\u00eam:<\/strong><\/p>\n\n\n\n<p><em>>> <strong><a href=\"https:\/\/www.testcenter.vn\/blog\/chien-luoc-kinh-doanh-la-gi\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 y\u1ebfu t\u1ed1 c\u1ee7a m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 l\u00e0 g\u00ec?<\/a><\/strong><\/em><\/p>\n\n\n\n<p><em>>> <strong><a href=\"https:\/\/www.testcenter.vn\/blog\/chien-luoc-kinh-doanh-hieu-qua\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3 cho doanh nghi\u1ec7p v\u1eeba v\u00e0 nh\u1ecf<\/a><\/strong><\/em><\/p>\n\n\n\n<p><em>>><\/em><strong><em>\u00a0<a rel=\"noreferrer noopener\" href=\"https:\/\/www.testcenter.vn\/blog\/chien-luoc-nhan-su-la-gi\/\" target=\"_blank\">3 m\u00f4 h\u00ecnh x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 ph\u1ed5 bi\u1ebfn hi\u1ec7n nay<\/a><\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/pMLjK_nLNodBXqDT7nvDO_FE6CyM9I_HR7D47slLyC3MMaOtVrPAH8sDS3XOHrJniK7AAeWwVADYuZdWVEQoBlGui3mBh0kF2uV2C-JpRFGYPNKUBxLZ1IdSHFESJIFEkKGXCRLz\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3\"\/><figcaption><em>Chi\u1ebfn l\u01b0\u1ee3c m\u00f4 h\u00ecnh h\u00f3a<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng doanh nghi\u1ec7p th\u00e0nh c\u00f4ng \u0111\u00e3 \u00e1p d\u1ee5ng m\u00f4 h\u00ecnh h\u00f3a kinh doanh cho ph\u00e9p h\u1ecd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng v\u1edbi m\u1ee9c gi\u00e1 c\u1ea1nh tranh v\u00e0 chi ph\u00ed b\u1ec1n v\u1eefng. Qua th\u1eddi gian, nhi\u1ec1u doanh nghi\u1ec7p th\u01b0\u1eddng s\u1eeda \u0111\u1ed5i m\u00f4 h\u00ecnh kinh doanh c\u1ee7a h\u1ecd \u0111\u1ec3 ph\u1ea3n \u00e1nh thay \u0111\u1ed5i m\u00f4i tr\u01b0\u1eddng v\u00e0 nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng. Theo gi\u00e1o s\u01b0 qu\u1ea3n l\u00fd Peter Drucker: \u201cM\u1ed9t m\u00f4 h\u00ecnh kinh doanh c\u00f3 nhi\u1ec7m v\u1ee5 tr\u1ea3 l\u1eddi kh\u00e1ch h\u00e0ng c\u1ee7a b\u1ea1n l\u00e0 ai, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ho\u1eb7c th\u00eam gi\u00e1 tr\u1ecb g\u00ec cho kh\u00e1ch h\u00e0ng v\u00e0 l\u00e0m th\u1ebf n\u00e0o b\u1ea1n c\u00f3 th\u1ec3 l\u00e0m \u0111i\u1ec1u \u0111\u00f3 v\u1edbi chi ph\u00ed h\u1ee3p l\u00fd&#8221;.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u lo\u1ea1i m\u00f4 h\u00ecnh kinh doanh m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o nh\u01b0: b\u00e1n h\u00e0ng tr\u1ef1c ti\u1ebfp, nh\u01b0\u1ee3ng quy\u1ec1n th\u01b0\u01a1ng m\u1ea1i, d\u1ef1a tr\u00ean qu\u1ea3ng c\u00e1o v\u00e0 c\u00e1c c\u1eeda h\u00e0ng truy\u1ec1n th\u1ed1ng l\u00e0 t\u1ea5t c\u1ea3 c\u00e1c v\u00ed d\u1ee5 v\u1ec1 m\u00f4 h\u00ecnh kinh doanh truy\u1ec1n th\u1ed1ng.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Chien_luoc_loi_hua_muc_dich\"><\/span><strong><em>3. Chi\u1ebfn l\u01b0\u1ee3c l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>L\u1eddi h\u1ee9a, gi\u1ed1ng nh\u01b0 m\u1ed9t l\u1eddi h\u1eb9n \u01b0\u1edbc ho\u1eb7c m\u1ed9t cam k\u1ebft, l\u00e0 m\u1ed9t s\u1ef1 \u0111\u1ea3m b\u1ea3o b\u1eb1ng v\u0103n b\u1ea3n v\u1ec1 m\u1ed9t k\u1ebft qu\u1ea3 trong t\u01b0\u01a1ng lai c\u1ee7a ng\u01b0\u1eddi ph\u00e1t ng\u00f4n. C\u0169ng nh\u01b0 v\u1eady, l\u1eddi h\u1ee9a th\u01b0\u01a1ng hi\u1ec7u th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c c\u00e1c gi\u00e1 tr\u1ecb \u0111\u1eb7c tr\u01b0ng, s\u1ef1 \u0111\u00e1ng tin c\u1eady v\u00e0 \u0111\u1ea1o \u0111\u1ee9c kinh doanh c\u1ee7a m\u00ecnh. V\u00ed d\u1ee5 v\u1ec1 l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch, \u00f4ng Orin Smith, c\u1ef1u CEO c\u1ee7a Starbucks \u0111\u00e3 n\u00f3i \u201c\u1ede Starbucks, nhi\u1ec1u n\u0103m nay ch\u00fang t\u00f4i lu\u00f4n \u0111\u01b0\u1ee3c d\u1eabn d\u1eaft b\u1edfi m\u1ed9t l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch. Thay v\u00e0o \u0111\u00f3 l\u00e0 cung c\u1ea5p cho kh\u00e1ch h\u00e0ng ng\u00e0y c\u00e0ng nhi\u1ec1u tr\u1ea3i nghi\u1ec7m \u0111\u1ec3 c\u00f3 th\u1ec3 l\u00e0m phong ph\u00fa th\u00eam cu\u1ed9c s\u1ed1ng c\u1ee7a h\u1ecd\u201d.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/AZYDUkRveqR7QY3vKagU3SDdzQYijXv1R63yYjxHTxsEBk9UirEYnsvQJq5PjnvxDAm1biUnV7EyEhnpvkp4vJY-hlFcz01mB28rnLS78lyGLmCBBxPw-NfEhIiXQNISVSmksKsx\" alt=\"c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" width=\"720\" height=\"480\"\/><figcaption><em>Chi\u1ebfn l\u01b0\u1ee3c l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u v\u0129 \u0111\u1ea1i \u0111\u00e3 h\u1ee9a s\u1ebd gi\u1eef \u0111\u00fang l\u1eddi h\u1ee9a m\u1ed9t c\u00e1ch vui v\u1ebb, ch\u00e2n th\u00e0nh nh\u1eb1m \u0111em l\u1ea1i s\u1ef1 tho\u1ea3i m\u00e1i cho kh\u00e1ch h\u00e0ng. Ng\u01b0\u1ee3c l\u1ea1i, c\u00e2u chuy\u1ec7n kh\u1ee7ng ho\u1ea3ng truy\u1ec1n th\u00f4ng c\u1ee7a T\u00e2n Hi\u1ec7p Ph\u00e1t m\u1edbi \u0111\u00e2y, hay c\u00e2u chuy\u1ec7n c\u1ee7a Shark Li\u00ean v\u00e0 nh\u00e0 m\u00e1y n\u01b0\u1edbc s\u00f4ng \u0110u\u1ed1ng, Coca-cola v\u1edbi h\u00e0nh vi tr\u1ed1n thu\u1ebf \u1edf Vi\u1ec7t Nam l\u00e0 nh\u1eefng h\u1ed3i chu\u00f4ng \u0111\u00e1ng b\u00e1o \u0111\u1ed9ng v\u1ec1 c\u00e1ch m\u00e0 c\u00e1c th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c thi l\u1eddi h\u1ee9a c\u1ee7a m\u00ecnh. M\u1ed9t khi \u0111\u00e3 b\u1ea5t ch\u1ea5p t\u1ea5t c\u1ea3 \u0111\u1ec3 quay ng\u01b0\u1ee3c v\u1edbi l\u1eddi h\u1ee9a, th\u01b0\u01a1ng hi\u1ec7u s\u1ebd b\u1ecb c\u00f4ng ch\u00fang quay l\u01b0ng. \u201cM\u1ed9t l\u1ea7n b\u1ea5t t\u00edn, v\u1ea1n l\u1ea7n b\u1ea5t tin\u201d \u2013 ch\u1ec9 m\u1ed9t con ru\u1ed3i c\u00f3 th\u1ec3 l\u00e0m lung lay t\u1eadn g\u1ed1c r\u1ec5 c\u1ee7a c\u1ea3 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u h\u00e0ng \u0111\u1ea7u.<\/p>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c l\u1eddi h\u1ee9a m\u1ee5c \u0111\u00edch c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u c\u00f2n l\u00e0 m\u1ed9t \u201cl\u1eddi tuy\u00ean th\u1ec7&#8221; ng\u1eafn g\u1ecdn v\u00e0 x\u00fac t\u00edch nh\u1ea5t v\u1ec1 gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u h\u01b0\u1edbng \u0111\u1ebfn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00e1ch h\u00e0ng v\u00e0 c\u00f4ng ch\u00fang. L\u1eddi h\u1ee9a gi\u00fap chuy\u1ec3n t\u1ea3i \u0111\u01b0\u1ee3c (m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i trong s\u1ed1 c\u00e1c gi\u00e1 tr\u1ecb) s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn, phong c\u00e1ch, v\u0103n h\u00f3a doanh nghi\u1ec7p hay h\u1ec7 ni\u1ec1m tin c\u1ed1t l\u00f5i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Chien_luoc_don_bay\"><\/span><strong><em>4. Chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>C\u00f3 th\u1ec3 hi\u1ec3u, chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y \u0111\u01b0\u1ee3c hi\u1ec3u l\u00e0 doanh nghi\u1ec7p kh\u00f4ng ph\u1ea3i l\u00e0 ng\u01b0\u1eddi ho\u00e0n h\u1ea3o nh\u1ea5t, do \u0111\u00f3 h\u00e3y h\u1ee3p t\u00e1c v\u1edbi ai gi\u1ecfi h\u01a1n doanh nghi\u1ec7p b\u1ea1n v\u00e0 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m c\u00f3 li\u00ean k\u1ebft th\u1ef1c s\u1ef1 v\u1edbi h\u1ecd.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh3.googleusercontent.com\/zUB58yCf6701f4_4fITTKzhrAaZA8bfHf-lNf0s1Nuy4sGXyYIV_YUg22mxso9a1lI0ZRO61lK93Ght9dQwHxU1mJ3sHPbh6S8G9zfrUVoEdgKXHrphneWRb37J9pyAQAjH2_eRd\" alt=\"t\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3\" width=\"720\" height=\"480\"\/><figcaption><em>T\u1ed5ng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00f2n b\u1ea9y<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>M\u1ed9t v\u00ed d\u1ee5 cho chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y kinh \u0111i\u1ec3n \u0111\u00f3 l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m h\u1ee3p t\u00e1c th\u01b0\u01a1ng hi\u1ec7u Betty Crocker h\u1ee3p t\u00e1c v\u1edbi Hershey, \u0111\u1ec3 \u0111\u01b0a sir\u00f4 s\u00f4 c\u00f4 la v\u00e0o c\u00f4ng th\u1ee9c b\u00e1nh brownie \u0111\u1eb7c tr\u01b0ng c\u1ee7a h\u1ecd. \u0110\u00e2y l\u00e0 m\u1ed9t c\u00e1ch th\u00fa v\u1ecb \u0111\u1ec3 k\u1ebft h\u1ee3p hai th\u01b0\u01a1ng hi\u1ec7u c\u1ed5 \u0111i\u1ec3n mang \u0111\u1ebfn m\u1ed9t tr\u1ea3i nghi\u1ec7m tuy\u1ec7t v\u1eddi cho ng\u01b0\u1eddi h\u00e2m m\u1ed9 b\u00e1nh ng\u1ecdt v\u00e0 s\u00f4c\u00f4la. <\/p>\n\n\n\n<p>Hay nh\u01b0 Starbucks v\u00e0 Spotify v\u00e0 chi\u1ebfn l\u01b0\u1ee3c \u0111\u00f2n b\u1ea9y \u0111\u1ec3 t\u1ea1o ra h\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c \u0111\u1ea7u ti\u00ean. Starbucks \u0111\u00e3 nh\u00e2n r\u1ed9ng tr\u1ea3i nghi\u1ec7m c\u1eeda h\u00e0ng c\u00e0 ph\u00ea cao c\u1ea5p th\u00e0nh m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u to\u00e0n c\u1ea7u l\u1edbn, s\u1eed d\u1ee5ng \u00e2m nh\u1ea1c \u0111\u1ec3 t\u1ea1o ra m\u00f4i tr\u01b0\u1eddng xung quanh c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh. Starbucks v\u00e0 Spotify \u0111\u00e3 t\u1ea1o ra m\u1ed9t quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u1ed3ng th\u01b0\u01a1ng hi\u1ec7u s\u00e1ng t\u1ea1o \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t h\u1ec7 sinh th\u00e1i \u00e2m nh\u1ea1c, cho ph\u00e9p c\u00e1c ngh\u1ec7 s\u0129 ti\u1ebfp c\u1eadn nhi\u1ec1u h\u01a1n v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng Starbucks v\u00e0 cho Starbuck quy\u1ec1n truy c\u1eadp v\u00e0o \u0111\u0129a h\u00e1t m\u1edf r\u1ed9ng c\u1ee7a Spotify.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Tong_hop_chien_luoc_kinh_doanh_thi_truong\"><\/span><strong><em>5.<\/em> <em>T\u1ed5ng h\u1ee3p chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u1ecb tr\u01b0\u1eddng<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng ch\u00ednh l\u00e0 thay v\u00ec ti\u00eau di\u1ec7t, lo\u1ea1i b\u1ecf l\u1eabn nhau th\u00ec c\u00e1c doanh nghi\u1ec7p c\u00f3 th\u1ec3 c\u00f9ng \u0111o\u00e0n k\u1ebft, c\u00f9ng nhau m\u1edf r\u1ed9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng v\u00e0 m\u1edf r\u1ed9ng kh\u00e1ch h\u00e0ng c\u1ee7a ch\u00ednh m\u00ecnh. \u0110\u1eb7c bi\u1ec7t trong k\u1ef7 nguy\u00ean chuy\u1ec3n \u0111\u1ed5i s\u1ed1, \u0111i\u1ec1u n\u00e0y c\u00e0ng c\u00f3 \u00fd ngh\u0129a quan tr\u1ecdng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/Sdt0-M89BIPxi7v9QYp1U0-RG7Zbf3xeQv3ovhYTg4D2XAOTKKlRY5JHesP5vKq7VOLHtFwg1hBXSXJ8q-7098YopcE4wS5ATDJCcIrg55glkpGclWa72-nsVK6ESnZYJkWApQ41\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c t\u1ed5ng h\u1ee3p t\u1eeb nhi\u1ec1u doanh nghi\u1ec7p\"\/><figcaption><em>Chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng l\u00e0 ph\u01b0\u01a1ng th\u1ee9c t\u0103ng tr\u01b0\u1edfng c\u1ee7a doanh nghi\u1ec7p b\u1eb1ng con \u0111\u01b0\u1eddng \u0111\u01b0a nh\u1eefng s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 hi\u1ec7n c\u00f3 v\u00e0o th\u1ecb tr\u01b0\u1eddng m\u1edbi. T\u1ea5t nhi\u00ean, chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n th\u1ecb tr\u01b0\u1eddng ch\u1ec9 c\u00f3 hi\u1ec7u qu\u1ea3 khi c\u00e1c th\u1ecb tr\u01b0\u1eddng m\u1edbi m\u00e0 doanh nghi\u1ec7p s\u1ebd tham gia \u0111\u00f3 ch\u01b0a b\u1ecb b\u00e3o h\u00f2a.<\/p>\n\n\n\n<p>M\u1ed9t s\u1ed1 bi\u1ec7n ph\u00e1p \u0111\u1ec3 ph\u00e1t tri\u1ec3n chi\u1ebfn l\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng, \u0111\u00f3 l\u00e0:<\/p>\n\n\n\n<ul><li>Ch\u00ednh s\u00e1ch s\u1ea3n ph\u1ea9m: l\u00e0 ph\u01b0\u01a1ng th\u1ee9c kinh doanh c\u00f3 hi\u1ec7u qu\u1ea3 \u0111\u1ea3m b\u1ea3o nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng v\u00e0 th\u1ecb hi\u1ebfu c\u1ee7a kh\u00e1ch h\u00e0ng trong ho\u1ea1t \u0111\u1ed9ng kinh doanh c\u1ee7a doanh nghi\u1ec7p.<\/li><li>Ch\u00ednh s\u00e1ch gi\u00e1 c\u1ea3: \u0111\u01b0\u1ee3c s\u1eed d\u1ee5ng nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 s\u1eafc b\u00e9n \u0111\u1ec3 c\u1ee7ng c\u1ed1 ch\u1ebf \u0111\u1ed9 t\u00e0i ch\u00ednh, kinh t\u1ebf nh\u1eb1m thu \u0111\u01b0\u1ee3c l\u1ee3i nhu\u1eadn cao.\u00a0<\/li><li>Ph\u00e2n ph\u1ed1i: l\u00e0 ph\u01b0\u01a1ng h\u01b0\u1edbng th\u1ec3 hi\u1ec7n c\u00e1ch th\u1ee9c doanh nghi\u1ec7p cung \u1ee9ng s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng m\u1ee5c ti\u00eau.\u00a0<\/li><li>Ti\u1ebfp th\u1ecb b\u00e1n h\u00e0ng: l\u00e0 l\u00e0m sao \u0111\u1ec3 kh\u00e1ch h\u00e0ng ch\u00fa \u00fd th\u1eadt nhi\u1ec1u \u0111\u1ebfn s\u1ea3n ph\u1ea9m c\u1ee7a m\u00ecnh v\u00e0 s\u1ea3n ph\u1ea9m l\u00e0m ra \u0111\u01b0\u1ee3c ti\u00eau th\u1ee5 nhanh ch\u00f3ng.\u00a0<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Chien_luoc_thuong_hieu\"><\/span><strong><em>6. Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t c\u00e1ch d\u1ec5 hi\u1ec3u, chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u l\u00e0 m\u1ed9t t\u1eadp h\u1ee3p c\u00e1c h\u01b0\u1edbng d\u1eabn, gi\u1ea3i ph\u00e1p, k\u1ebf ho\u1ea1ch d\u00e0i h\u1ea1n \u0111\u1ec3 x\u00e2y d\u1ef1ng v\u00e0 ph\u00e1t tri\u1ec3n th\u01b0\u01a1ng hi\u1ec7u m\u1ed9t c\u00e1ch th\u00e0nh c\u00f4ng nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/EeMi9yrAsKvX7lKzIW2bpTm_BFab4JpTUO7Ip8um5lWH6UzUSnM2bBuyYLp1-7tk7Az3Zg2J1E94hm6NQy4bexTL3YB-kH4jUAgMLKA_leKO7IQ5kp3shaEWs8v8dy897a06C3lg\" alt=\"t\u1ed5ng h\u1ee3p 7 chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3\"\/><figcaption><em>Chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>Trong chi\u1ebfn l\u01b0\u1ee3c th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1ec3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n ph\u1ea3i th\u1ea5u hi\u1ec3u b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u, tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e1c c\u00e2u h\u1ecfi: \u201cM\u00ecnh l\u00e0 ai\u201d, \u201cV\u00ec sao m\u00ecnh xu\u1ea5t hi\u1ec7n trong th\u1ecb tr\u01b0\u1eddng\u201d, \u201cGi\u00e1 tr\u1ecb m\u00ecnh mu\u1ed1n \u0111\u01b0a \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec\u201d, \u201c\u0110i\u1ec1u g\u00ec l\u00e0m m\u00ecnh tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t\u201d\u2026 <\/p>\n\n\n\n<p>Nh\u1eefng \u0111i\u1ec1u n\u00e0y s\u1ebd gi\u00fap nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 s\u1ef1 \u0111\u00e0o s\u00e2u t\u00ecm hi\u1ec3u, s\u00e1ng t\u1ea1o chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p \u0111\u1ec3 \u0111\u1ea1t m\u1ee5c ti\u00eau c\u1ee7a doanh nghi\u1ec7p. M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng ch\u00ednh l\u00e0 \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u, n\u00e2ng cao nh\u1eadn th\u1ee9c c\u1ee7a kh\u00e1ch h\u00e0ng v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u v\u00e0 g\u00f3p ph\u1ea7n x\u00e2y d\u1ef1ng v\u0103n h\u00f3a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p><strong>Tham kh\u1ea3o th\u00eam<\/strong>:<\/p>\n\n\n\n<p><strong><em>&gt;&gt;&nbsp;<a href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-chien-luoc-nhan-su\/\" target=\"_blank\" rel=\"noreferrer noopener\">3 b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 d\u00e0nh cho doanh nghi\u1ec7p<\/a><\/em><\/strong><\/p>\n\n\n\n<p><strong><em>>>\u00a0<a href=\"https:\/\/www.testcenter.vn\/blog\/danh-muc\/tin-tuc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Xu h\u01b0\u1edbng qu\u1ea3n tr\u1ecb doanh nghi\u1ec7p m\u1edbi nh\u1ea5t d\u00e0nh cho nh\u00e0 qu\u1ea3n l\u00fd<\/a><\/em><\/strong><\/p>\n\n\n\n<p><strong><em>>> <a href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/\" target=\"_blank\" rel=\"noreferrer noopener\">T\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a><\/em><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Chien_luoc_kinh_doanh_xa_hoi\"><\/span><strong><em>7. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh x\u00e3 h\u1ed9i<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u00e2y c\u00f9ng l\u00e0 m\u1ed9t trong c\u00e1c b\u01b0\u1edbc x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3. V\u01b0\u1ee3t l\u00ean tr\u00ean l\u1ee3i nhu\u1eadn th\u00ec m\u1ed9t doanh nghi\u1ec7p c\u1ea7n c\u00f3 m\u1ee5c ti\u00eau c\u1ed1t l\u00f5i v\u00e0 sau c\u00f9ng l\u00e0 l\u00e0m cho cu\u1ed9c s\u1ed1ng v\u1ec1 v\u1eadt ch\u1ea5t v\u00e0 tinh th\u1ea7n c\u1ee7a nh\u00f3m kh\u00e1ch h\u00e0ng \u0111\u00f3 ng\u00e0y c\u00e0ng n\u00e2ng cao. Doanh nghi\u1ec7p c\u1ea7n quan t\u00e2m \u0111\u1ebfn c\u00e1ch ho\u1ea1t \u0111\u1ed9ng th\u00fa v\u1ecb, l\u00e0m cho kh\u00e1ch h\u00e0ng c\u1ee7a m\u00ecnh h\u1ea1nh ph\u00fac h\u01a1n, vui v\u1ebb h\u01a1n, t\u1eeb \u0111\u00f3 xu\u1ea5t ph\u00e1t s\u1ef1 y\u00eau m\u1ebfn t\u1ef1 nhi\u00ean d\u00e0nh cho th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh5.googleusercontent.com\/_hupT_MEGItp_h-v5C9qiRFVFZ-85NXgiDHl7zlF88y_UGgRem42GXrshSR1sFPs1UCek69bZ9nsC44fU8atJR8sHfDPSM2eWWZOu7IBtEg5ZV6NM45Qw7zA7wS7j92vU5WjYYsu\" alt=\"chi\u1ebfn l\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 nh\u00e2n s\u1ef1\" width=\"720\" height=\"480\"\/><figcaption><em>Chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i<\/em><\/figcaption><\/figure><\/div>\n\n\n\n<p>V\u00ed d\u1ee5 g\u00e2y s\u1ed1t v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c x\u00e3 h\u1ed9i m\u00e0 Coca-cola t\u1eebng th\u1ef1c hi\u1ec7n c\u00f3 t\u00ean chi\u1ebfn d\u1ecbch \u201cHello Happiness\u201d. Coca-cola cho x\u00e2y d\u1ef1ng 5 bu\u1ed3ng \u0111i\u1ec7n tho\u1ea1i c\u00f4ng c\u1ed9ng mang t\u00ean \u201cHello Happiness\u201d t\u1ea1i khu sinh s\u1ed1ng v\u00e0 l\u00e0m vi\u1ec7c c\u1ee7a nh\u1eefng ng\u01b0\u1eddi lao \u0111\u1ed9ng xa qu\u00ea t\u1ea1i Dubai. \u0110i\u1ec3m \u0111\u1eb7c bi\u1ec7t c\u1ee7a nh\u1eefng bu\u1ed3ng \u0111i\u1ec7n tho\u1ea1i n\u00e0y l\u00e0 kh\u00f4ng s\u1eed d\u1ee5ng \u0111\u1ed3ng xu m\u00e0 l\u00e0 nh\u1eefng n\u1eafp chai Coca, m\u1ed7i n\u1eafp c\u00f3 gi\u00e1 tr\u1ecb 54 xu t\u01b0\u01a1ng \u1ee9ng v\u1edbi 3 ph\u00fat g\u1ecdi \u0111i\u1ec7n qu\u1ed1c t\u1ebf. Nh\u1eefng h\u00ecnh \u1ea3nh chia s\u1ebb kho\u1ea3nh kh\u1eafc h\u1ea1nh ph\u00fac c\u1ee7a nh\u1eefng lao \u0111\u1ed9ng khi h\u1ecd n\u00f3i chuy\u1ec7n v\u1edbi gia \u0111\u00ecnh ch\u00ednh l\u00e0 \u0111i\u1ec3m s\u00e1ng cho th\u00e0nh c\u00f4ng x\u00e2y d\u1ef1ng t\u1eeb kh\u00f3a \u201cH\u1ea1nh ph\u00fac\u201d c\u1ee7a nh\u00e3n h\u00e0ng lu\u00f4n \u0111\u1ed3ng c\u1ea3m v\u1edbi x\u00e3 h\u1ed9i nh\u00e2n v\u0103n n\u00e0y.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Ngo\u00e0i t\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh tr\u00ean \u0111\u00e2y, ch\u00fang ta c\u00f3 th\u1ec3 b\u1eaft g\u1eb7p th\u00eam c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh kh\u00e1c nh\u01b0: chi\u1ebfn l\u01b0\u1ee3c m\u1eafc x\u00edch, chi\u1ebfn l\u01b0\u1ee3c l\u1ee3i \u00edch, chi\u1ebfn l\u01b0\u1ee3c nguy\u00ean kh\u00ed,&#8230; Tu\u1ef3 v\u00e0o t\u00ecnh h\u00ecnh th\u1ef1c ti\u1ec5n c\u1ee7a doanh nghi\u1ec7p m\u00e0 nh\u00e0 nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn c\u00e1c chi\u1ebfn l\u01b0\u1ee3c sao cho ph\u00f9 h\u1ee3p nh\u1ea5t. B\u00ean c\u1ea1nh \u0111\u00f3, \u0111\u1ec3 n\u00e2ng cao hi\u1ec7u qu\u1ea3 khi b\u1eaft tay x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh th\u00ec nh\u00e0 qu\u1ea3n l\u00fd c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng c\u00e1c c\u00f4ng c\u1ee5 h\u1ed7 tr\u1ee3. Trong \u0111\u00f3,<strong><a href=\"https:\/\/www.testcenter.vn\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0c\u00f4ng c\u1ee5 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1<\/a><\/strong>\u00a0s\u1ebd l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong c\u00e1c chi\u1ebfn l\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1ec1n v\u1eefng.<\/p>\n\n\n\n<p id=\"block-ee727dae-6600-4d2a-8b55-7fe89e82e68d\"><strong>TestCenter.vn &#8211; N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cung c\u1ea5p gi\u1ea3i ph\u00e1p test online d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p Vi\u1ec7t Nam. T\u1ef1 h\u00e0o \u0111\u1ed3ng h\u00e0nh c\u00f9ng +100 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 HONDA, \u0110\u1ea1i h\u1ecdc FPT, TopCV, Ng\u00e2n h\u00e0ng TMCP H\u00e0ng H\u1ea3i Vi\u1ec7t Nam (MSB)&#8230;<\/strong><\/p>\n\n\n\n<p id=\"block-418bd9fb-8f03-4223-9683-e83d977164d2\"><strong>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn gi\u1ea3i ph\u00e1p gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed l\u00ean t\u1edbi 30%. 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l\u01b0\u1ee3c kinh doanh th\u01b0\u1eddng th\u1ea5y \u1edf c\u00e1c doanh nghi\u1ec7p s\u1ebd mang \u0111\u1ebfn cho b\u1ea1n nh\u1eefng ki\u1ebfn th\u1ee9c h\u1eefu \u00edch, gi\u00fap doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn v\u00e0 \u00e1p d\u1ee5ng nh\u1eefng chi\u1ebfn l\u01b0\u1ee3c ph\u00f9 h\u1ee3p, \u0111\u1ea3m b\u1ea3o cho doanh nghi\u1ec7p ho\u1ea1t \u0111\u1ed9ng v\u00e0 ph\u00e1t tri\u1ec3n theo \u0111\u00fang h\u01b0\u1edbng v\u00e0 th\u1ef1c hi\u1ec7n m\u1ee5c [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":4982,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[199],"tags":[565,566,561,568],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - 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