{"id":2352,"date":"2021-01-19T10:02:12","date_gmt":"2021-01-19T10:02:12","guid":{"rendered":"https:\/\/www.testcenter.vn\/blog\/?p=2352"},"modified":"2022-01-06T10:20:55","modified_gmt":"2022-01-06T10:20:55","slug":"xay-dung-thuong-hieu-tuyen-dung-2","status":"publish","type":"post","link":"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/","title":{"rendered":"4 y\u1ebfu t\u1ed1 kh\u00f4ng-th\u1ec3-thi\u1ebfu \u0111\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng"},"content":{"rendered":"\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/Rh2EK6SfCywe2V822xMOK8JCaIfUF4fq8kl-YWv4d5UcQSIm78rW9RJ-bKOL2_VFJlGtGkH-uq1t-5eoh_FFgSAcYQRoYwnWf1-tQeCWB75GmAxB_tDzFGhBeTpTIg2ZlbMp6Yqn\" alt=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"700\" height=\"400\"\/><figcaption>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec? X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec?<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong> (employer branding) l\u00e0 m\u1ed9t kh\u00e2u quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u1ee7a m\u1ecdi c\u00f4ng ty. Nh\u1eb1m chi\u00eau m\u1ed9 \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean t\u00e0i n\u0103ng. V\u1eady \u0111\u00e2u l\u00e0 nh\u1eefng y\u1ebfu t\u1ed1 kh\u00f4ng-th\u1ec3-thi\u1ebfu n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng <strong>th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng<\/strong> th\u00e0nh c\u00f4ng.&nbsp;H\u00e3y c\u00f9ng <a href=\"https:\/\/www.testcenter.vn\/\">Testcenter<\/a> t\u00ecm hi\u1ec3u ngay sau \u0111\u00e2y nh\u00e9!<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-69e1cf07e2846\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-69e1cf07e2846\"  type=\"checkbox\" id=\"item-69e1cf07e2846\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#Xay_dung_thuong_hieu_tuyen_dung_la_gi\" title=\"X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec? \">X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec? <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#4_yeu_to_xay_dung_thuong_hieu_tuyen_dung\" title=\"4 y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng \">4 y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng <\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#Hieu_ro_thuong_hieu_hien_tai\" title=\"Hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i\">Hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#Tao_gia_tri_va_su_menh_ro_rang_trong_qua_trinh_xay_dung_thuong_hieu\" title=\"T\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\">T\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#Ke_cau_chuyen_cua_nhan_vien\" title=\"K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean \">K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#Truyen_thong_qua_trinh_xay_dung_thuong_hieu_tren_mang_xa_hoi\" title=\"Truy\u1ec1n th\u00f4ng qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i\">Truy\u1ec1n th\u00f4ng qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Xay_dung_thuong_hieu_tuyen_dung_la_gi\"><\/span><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng l\u00e0 g\u00ec? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (Employer branding) <\/strong>l\u00e0 danh ti\u1ebfng, uy t\u00edn th\u01b0\u01a1ng hi\u1ec7u c\u00f4ng ty trong m\u1eaft c\u00e1c \u1ee9ng vi\u00ean. \u0110\u00e2y l\u00e0 y\u1ebfu t\u1ed1 c\u1ea7n thi\u1ebft \u0111\u1ec3 thu h\u00fat \u1ee9ng vi\u00ean v\u00e0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean ch\u1ee7 ch\u1ed1t. X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u l\u00e0 xu h\u01b0\u1edbng trong th\u1eddi \u0111\u1ea1i chuy\u1ec3n \u0111\u1ed5i s\u1ed1 hi\u1ec7n nay.<\/p>\n\n\n\n<p><strong>Th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/strong> t\u1ea1o n\u00ean s\u1ef1 kh\u00e1c bi\u1ec7t v\u00e0 uy t\u00edn c\u1ee7a c\u00f4ng ty v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng. M\u1ed9t khi x\u00e2y d\u1ef1ng t\u1ed1t th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng, doanh nghi\u1ec7p s\u1ebd n\u00e2ng cao \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng. C\u00f4ng ty x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u c\u00e0ng t\u1ed1t th\u00ec \u0111em l\u1ea1i \u0111\u01b0\u1ee3c c\u00e0ng nhi\u1ec1u l\u1ee3i \u00edch.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/jBvU5Wz7MAV7uMlMycfgBbFEyzktcTJbk9Lbyzuz4GmrUwg7ubDtIGgGT2ibztic5firiZ3wOeMqv6PWshPdUSWF8IeN2iCCXL7gb5VsWKowgNcbPf614XQOx4rXX0fu4_l_UOQS\" alt=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"700\" height=\"500\"\/><figcaption>N\u1eafm v\u1eefng quy tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng c\u1ef1c \u0111\u01a1n gi\u1ea3n<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng g\u1ed3m 9 b\u01b0\u1edbc sau:<\/strong><\/p>\n\n\n\n<ul><li><strong><em>B\u01b0\u1edbc 1: \u0110\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng doanh nghi\u1ec7p<\/em>:<\/strong> \u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c l\u1ed9 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u th\u00ec vi\u1ec7c \u0111\u00e1nh gi\u00e1 th\u1ef1c tr\u1ea1ng l\u00e0 \u0111i\u1ec1u th\u1ef1c s\u1ef1 c\u1ea7n thi\u1ebft. Nh\u00ecn nh\u1eadn l\u1ea1i th\u1ef1c tr\u1ea1ng hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p \u0111\u1ec3 c\u00f3 l\u1ed9 tr\u00ecnh ph\u00e1t tri\u1ec3n ph\u00f9 h\u1ee3p. <\/li><li><strong><em>B\u01b0\u1edbc 2: X\u00e1c \u0111\u1ecbnh EVP<\/em>:<\/strong> EVP ch\u00ednh l\u00e0 kh\u00e1i ni\u1ec7m ch\u1ec9 v\u1ec1 c\u00e1c \u0111\u1eb7c tr\u01b0ng, l\u1ee3i \u00edch c\u1ee7a doanh nghi\u1ec7p. Nh\u1eb1m khuy\u1ebfn kh\u00edch \u1ee9ng vi\u00ean \u1ee9ng tuy\u1ec3n. \u0110\u1ed3ng th\u1eddi EVP c\u0169ng ch\u00ednh l\u00e0 gi\u00e1 tr\u1ecb k\u1ebft n\u1ed1i v\u00e0 g\u1eafn k\u1ebft cho nh\u00e2n vi\u00ean hi\u1ec7n t\u1ea1i. <\/li><li><em><strong>B\u01b0\u1edbc 3: Qu\u1ea3ng b\u00e1 b\u1eb1ng h\u00ecnh \u1ea3nh:<\/strong><\/em> Qu\u1ea3ng b\u00e1 b\u1eb1ng h\u00ecnh \u1ea3nh l\u00e0 \u0111i\u1ec1u ki\u1ec7n c\u1ea7n \u1edf th\u1eddi \u0111\u1ea1i s\u1ed1. Th\u00f4ng qua c\u00e1c k\u00eanh truy\u1ec1n th\u00f4ng m\u00e0 doanh nghi\u1ec7p c\u00f3 v\u00ed d\u1ee5 nh\u01b0 m\u1ea1ng x\u00e3 h\u1ed9i, website,&#8230; \u0110\u00e2y l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p qu\u1ea3ng b\u00e1 r\u1ea5t h\u1eefu hi\u1ec7u. <\/li><li><em><strong>B\u01b0\u1edbc 4: X\u00e2y d\u1ef1ng trang tuy\u1ec3n d\u1ee5ng doanh nghi\u1ec7p<\/strong><\/em><strong>:<\/strong><em> <\/em>M\u1ed7i c\u00f4ng ty n\u00ean x\u00e2y d\u1ef1ng m\u1ed9t trang tuy\u1ec3n d\u1ee5ng ri\u00eang. N\u00f3 kh\u00f4ng ch\u1ec9 gi\u00fap qu\u1ea3n l\u00fd d\u1ec5 d\u00e0ng h\u01a1n m\u00e0 c\u00f2n t\u1ea1o n\u00ean danh ti\u1ebfng cho c\u00f4ng ty. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng trang tuy\u1ec3n d\u1ee5ng tr\u00ean landing page, facebook ho\u1eb7c c\u00e1c website tuy\u1ec3n d\u1ee5ng chuy\u00ean nghi\u1ec7p.<\/li><li><em><strong>B\u01b0\u1edbc 5: T\u1ea1o s\u1ef1 c\u00f4ng nh\u1eadn t\u1eeb c\u1ed9ng \u0111\u1ed3ng<\/strong><\/em><strong>:<\/strong> nh\u1eefng s\u1ef1 ki\u1ec7n c\u1ed9ng \u0111\u1ed3ng, c\u00e1c gi\u1ea3i th\u01b0\u1edfng,\u2026 s\u1ebd gi\u00fap \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng ch\u00fa \u00fd v\u00e0 \u0111\u00e1ng gi\u00e1 cao v\u1ec1 doanh nghi\u1ec7p. B\u00ean c\u1ea1n \u0111\u00f3, doanh nghi\u1ec7p c\u00f3 th\u1ec3 t\u1ea1o cho h\u1ecd s\u1ef1 tin c\u1eady v\u1eefng ch\u1eafc.<\/li><li><strong><em>B\u01b0\u1edbc 6: X\u00e2y d\u1ef1ng b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c:<\/em><\/strong><em> <\/em>M\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c ch\u1ec9nh chu l\u00e0 \u0111i\u1ec1u t\u1ed1i thi\u1ec3u. Gi\u00fap <a href=\"https:\/\/www.testcenter.vn\/blog\/7-buoc-lam-chu-ky-nang-giao-viec-cua-nha-quan-ly\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>nh\u00e0 qu\u1ea3n l\u00fd l\u00e0m ch\u1ee7 k\u1ef9 n\u0103ng giao vi\u1ec7c<\/strong><\/a>, s\u00e0ng l\u1ecdc c\u00e1c \u1ee9ng vi\u00ean hi\u1ec7u qu\u1ea3. Qua \u0111\u00f3 c\u00f2n th\u1ec3 hi\u1ec7n s\u1ef1 chuy\u00ean nghi\u1ec7p c\u1ee7a c\u00f4ng ty.<\/li><li><em><strong>B\u01b0\u1edbc 7: T\u1ed1i \u01b0u h\u00f3a tr\u1ea3i nghi\u1ec7m \u1ee9ng vi\u00ean:<\/strong> <\/em>Tr\u1ea3i nghi\u1ec7m c\u1ee7a \u1ee9ng vi\u00ean \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 l\u00e0 y\u1ebfu t\u1ed1 h\u00e0ng \u0111\u1ea7u. Doanh nghi\u1ec7p c\u00f3 th\u1ec3 gi\u00fap \u1ee9ng vi\u00ean ti\u1ebfp c\u1eadn d\u1ec5 d\u00e0ng h\u01a1n b\u1eb1ng c\u00e1c k\u00eanh th\u00f4ng tin t\u1eeb website, m\u1ea1ng x\u00e3 h\u1ed9i,&#8230;<\/li><li><em><strong>B\u01b0\u1edbc 8: K\u00eau g\u1ecdi s\u1ef1 chia s\u1ebb t\u1eeb ch\u00ednh nh\u00e2n vi\u00ean<\/strong><\/em><strong><em>:<\/em><\/strong> khuy\u1ebfn kh\u00edch c\u00e1c nh\u00e2n vi\u00ean c\u1ee7a m\u00ecnh chia s\u1ebb c\u1ea3m nh\u1eadn v\u1ec1 c\u00f4ng ty. H\u00e3y t\u1eadn d\u1ee5ng c\u00e1c ch\u01b0\u01a1ng tr\u00ecnh teambuilding, cu\u1ed9c thi n\u1ed9i b\u1ed9 nh\u00e2n d\u1ecbp th\u00e0nh l\u1eadp c\u00f4ng ty, l\u1ec5 trao th\u01b0\u1edfng,&#8230; \u0111\u1ec3 nh\u00e2n vi\u00ean c\u00f3 th\u1ec3 chia s\u1ebb n\u00f3 v\u1edbi c\u1ed9ng \u0111\u1ed3ng. \u0110\u00e2y c\u0169ng l\u00e0 c\u00e1ch gi\u00fap doanh nghi\u1ec7p \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft \u0111\u1ebfn h\u01a1n.<\/li><li><em><strong>B\u01b0\u1edbc 9: \u0110\u00e1nh gi\u00e1 v\u00e0 \u0111o l\u01b0\u1eddng<\/strong><\/em><strong><em>:<\/em><\/strong><em> <\/em>b\u1ea1n c\u00f3 th\u1ec3 c\u0103n c\u1ee9 v\u00e0o c\u00e1c ti\u00eau ch\u00ed nh\u01b0: m\u1ee9c \u0111\u1ed9 g\u1eafn k\u1ebft c\u1ee7a nh\u00e2n vi\u00ean v\u1edbi c\u00f4ng vi\u1ec7c, t\u1ec9 l\u1ec7 nh\u00e2n vi\u00ean ti\u1ebfp t\u1ee5c g\u1eafn b\u00f3 v\u1edbi c\u00f4ng ty sau th\u1eddi gian th\u1eed vi\u1ec7c, \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng \u1ee9ng vi\u00ean sau ph\u1ecfng v\u1ea5n, s\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a nh\u00e2n vi\u00ean,&#8230;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_yeu_to_xay_dung_thuong_hieu_tuyen_dung\"><\/span><strong>4 y\u1ebfu t\u1ed1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u0110\u1ec3 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng uy t\u00edn, ngo\u00e0i vi\u1ec7c n\u1eafm v\u1eefng c\u00e1c b\u01b0\u1edbc trong quy tr\u00ecnh <strong><a href=\"https:\/\/www.testcenter.vn\/blog\/xay-dung-thuong-hieu-tuyen-dung-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/a><\/strong>, nh\u00e0 qu\u1ea3n l\u00fd c\u1ea7n \u0111\u1eb7c bi\u1ec7t ch\u00fa \u00fd \u0111\u1ebfn 4 y\u1ebfu t\u1ed1 quan tr\u1ecdng sau:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Hieu_ro_thuong_hieu_hien_tai\"><\/span><strong><em>Hi\u1ec3u r\u00f5 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh4.googleusercontent.com\/y5ujZwkLFf5PeBAjgC02mDxJf8xQ5tw1xEg_lj-TP3ACX53Z9pnGHtJ57WN51J8HSft9btYpH6vsumb4Z2Thj6WykibOzi-GK9oxwMBZiPxt6xtPC-XhEWlLVhjtqyJ7FKNOv7kY\" alt=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" width=\"700\" height=\"400\"\/><figcaption>H\u00e3y t\u00ecm hi\u1ec3u r\u00f5 r\u00e0ng v\u00e0 th\u1ef1c t\u1ebf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng hi\u1ec7n t\u1ea1i c\u1ee7a b\u1ea1n<\/figcaption><\/figure><\/div>\n\n\n\n<p>Tr\u01b0\u1edbc ti\u00ean h\u00e3y t\u00ecm hi\u1ec3u r\u00f5 th\u1ef1c t\u1ebf v\u1ec1 th\u01b0\u01a1ng hi\u1ec7u hi\u1ec7n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p. V\u1ec1 c\u00e1c y\u1ebfu t\u1ed1 nh\u01b0 <a href=\"https:\/\/www.testcenter.vn\/blog\/4-loai-hinh-xay-dung-van-hoa-doanh-nghiep\/\">v\u0103n h\u00f3a doanh nghi\u1ec7p<\/a>, th\u00e1ch th\u1ee9c g\u1eb7p ph\u1ea3i v\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n c\u1ea3i thi\u1ec7n. \u0110\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c \u0111i\u1ec1u n\u00e0y, thu th\u1eadp d\u1eef li\u1ec7u v\u00e0 t\u1eeb \u1ee9ng vi\u00ean v\u00e0 nh\u00e2n vi\u00ean l\u00e0 \u0111i\u1ec1u c\u1ea7n thi\u1ebft. B\u1eb1ng c\u00e1ch th\u00f4ng qua c\u00e1c cu\u1ed9c kh\u1ea3o s\u00e1t, trao \u0111\u1ed5i ri\u00eang t\u01b0 v\u00e0 ph\u1ecfng v\u1ea5n v\u1edbi \u1ee9ng vi\u00ean.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tao_gia_tri_va_su_menh_ro_rang_trong_qua_trinh_xay_dung_thuong_hieu\"><\/span><strong><em>T\u1ea1o gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh r\u00f5 r\u00e0ng trong qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e3y t\u1ea1o ra c\u00e1c gi\u00e1 tr\u1ecb r\u00f5 r\u00e0ng v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a c\u00f4ng ty. B\u1eb1ng c\u00e1ch tham kh\u1ea3o \u00fd ki\u1ebfn \u200b\u200bc\u1ee7a m\u1ecdi ng\u01b0\u1eddi v\u1ec1 nh\u1eefng g\u00ec h\u1ecd tin r\u1eb1ng gi\u00e1 tr\u1ecb v\u00e0 s\u1ee9 m\u1ec7nh c\u1ee7a b\u1ea1n \u0111ang v\u00e0 n\u00ean c\u00f3. \u0110\u1ed3ng th\u1eddi thu th\u1eadp ph\u1ea3n h\u1ed3i t\u1eeb c\u00e0ng nhi\u1ec1u ng\u01b0\u1eddi c\u00e0ng t\u1ed1t. B\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 n\u00ean nh\u1edd \u0111\u1ed3ng nghi\u1ec7p \u0111\u1ec3 \u0111\u01b0\u1ee3c h\u1ed7 tr\u1ee3 trong vi\u1ec7c ch\u1eaft l\u1ecdc th\u00f4ng tin v\u00e0 t\u1ea1o ra c\u00e1c s\u1ee9 m\u1ec7nh ph\u00f9 h\u1ee3p. B\u1ed9 ph\u1eadn nh\u00e2n s\u1ef1 c\u1ea7n d\u1eabn \u0111\u1ea7u trong vi\u1ec7c \u0111\u01b0a gi\u00e1 tr\u1ecb n\u00e0y v\u00e0o quy tr\u00ecnh \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1.<\/p>\n\n\n\n<p><strong>\u0110\u1ecdc th\u00eam:<a href=\"https:\/\/www.testcenter.vn\/blog\/danh-muc\/tai-lieu\/\" target=\"_blank\" rel=\"noreferrer noopener\"> T\u00e0i li\u1ec7u v\u1ec1 x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng<\/a><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ke_cau_chuyen_cua_nhan_vien\"><\/span><strong><em>K\u1ec3 c\u00e2u chuy\u1ec7n c\u1ee7a nh\u00e2n vi\u00ean<\/em><\/strong> <span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con ng\u01b0\u1eddi t\u1ef1 nhi\u00ean ph\u1ea3n \u1ee9ng t\u1ed1t v\u1edbi nh\u1eefng c\u00e2u chuy\u1ec7n ch\u00e2n th\u1ef1c do nh\u1eefng ng\u01b0\u1eddi kh\u00e1c k\u1ec3 l\u1ea1i. V\u00ec v\u1eady, h\u00e3y t\u1eadn d\u1ee5ng c\u00e1c c\u00e2u chuy\u1ec7n t\u1eeb ch\u00ednh nh\u00e2n vi\u00ean c\u1ee7a b\u1ea1n \u0111\u1ec3 l\u00e0m t\u01b0 li\u1ec7u. N\u1ebfu c\u00f4ng ty b\u1ea1n c\u00f3 m\u1ed9t blog, h\u00e3y s\u1eed d\u1ee5ng n\u00f3 \u0111\u1ec3 l\u01b0u tr\u1eef th\u00f4ng tin trong c\u00f4ng ty. Website c\u00f4ng ty c\u1ee7a b\u1ea1n c\u0169ng n\u00ean gi\u1edbi thi\u1ec7u nh\u1eefng h\u00ecnh \u1ea3nh v\u00e0 video ch\u00e2n th\u1ef1c v\u1ec1 \u0111\u1ed9i ng\u0169 nh\u00e2n s\u1ef1. C\u00e1c n\u1ec1n t\u1ea3ng n\u00e0y n\u00ean \u0111\u01b0\u1ee3c c\u1eadp nh\u1eadt v\u00e0 l\u00e0m m\u1edbi th\u01b0\u1eddng xuy\u00ean.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Truyen_thong_qua_trinh_xay_dung_thuong_hieu_tren_mang_xa_hoi\"><\/span><strong><em>Truy\u1ec1n th\u00f4ng qu\u00e1 tr\u00ecnh x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>M\u1ea1ng x\u00e3 h\u1ed9i \u0111ang l\u00e0 m\u1ed9t trong nh\u1eefng ph\u01b0\u01a1ng ti\u1ec7n truy\u1ec1n th\u00f4ng v\u00f4 c\u00f9ng ph\u1ed5 bi\u1ebfn. N\u1ebfu doanh nghi\u1ec7p mu\u1ed1n qu\u1ea3ng b\u00e1 h\u00ecnh \u1ea3nh v\u00e0 v\u0103n h\u00f3a th\u00ec kh\u00f4ng th\u1ec3 b\u1ecf qua. M\u1ed9t v\u00e0i m\u1ea1ng x\u00e3 h\u1ed9i n\u1ed5i ti\u1ebfng hi\u1ec7n nay nh\u01b0 LinkedIn, Facebook, Twitter,&#8230; H\u00e3y khuy\u1ebfn kh\u00edch m\u1ecdi ng\u01b0\u1eddi chia s\u1ebb c\u00e2u chuy\u1ec7n c\u1ee7a h\u1ecd khi l\u00e0m vi\u1ec7c t\u1ea1i t\u1ed5 ch\u1ee9c c\u1ee7a b\u1ea1n. Nh\u01b0 th\u1ebf th\u00ec th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng s\u1ebd \u0111\u01b0\u1ee3c nhi\u1ec1u ng\u01b0\u1eddi bi\u1ebft t\u1edbi.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Tr\u00ean \u0111\u00e2y l\u00e0 4 y\u1ebfu t\u1ed1 v\u00f4 c\u00f9ng quan tr\u1ecdng m\u00e0 m\u1ecdi nh\u00e0 tuy\u1ec3n d\u1ee5ng kh\u00f4ng n\u00ean b\u1ecf qua n\u1ebfu mu\u1ed1n x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u nh\u00e0 tuy\u1ec3n d\u1ee5ng th\u00e0nh c\u00f4ng. H\u00e3y n\u1eafm v\u1eefng c\u00e1c th\u00f4ng tin m\u00e0 <a href=\"https:\/\/www.testcenter.vn\/\">Testcenter<\/a> \u0111\u00e3 chia s\u1ebb \u0111\u1ec3 t\u1eebng b\u01b0\u1edbc b\u1eaft tay v\u00e0o x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng cho doanh nghi\u1ec7p c\u1ee7a b\u1ea1n. Ch\u00fac b\u1ea1n v\u00e0 doanh nghi\u1ec7p s\u1ebd s\u1edbm g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c \u201ctr\u00e1i ng\u1ecdt\u201d t\u1eeb th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng v\u1eefng m\u1ea1nh.&nbsp;<\/p>\n\n\n\n<p><strong>Testcenter.vn &#8211; N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cung c\u1ea5p gi\u1ea3i ph\u00e1p test online d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p Vi\u1ec7t Nam. T\u1ef1 h\u00e0o \u0111\u1ed3ng h\u00e0nh c\u00f9ng +100 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 HONDA, \u0110\u1ea1i h\u1ecdc FPT, TopCV, Ng\u00e2n h\u00e0ng TMCP H\u00e0ng H\u1ea3i Vi\u1ec7t Nam (MSB)&#8230;<\/strong><\/p>\n\n\n\n<p><strong>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn gi\u1ea3i ph\u00e1p gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed l\u00ean t\u1edbi 30%. Vui l\u00f2ng <a href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=trac-nghiem-tinh-cach-mbti&amp;utm_campaign=chuyen-doi\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng k\u00fd ngay t\u1ea1i \u0111\u00e2y<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1ec1 N\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 TestCenter.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=trac-nghiem-tinh-cach-mbti&amp;utm_campaign=chuyen-doi\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002.jpg\" alt=\"x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-2605\" width=\"700\" height=\"291\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002.jpg 1920w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-800x333.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1400x583.jpg 1400w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-768x320.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1536x640.jpg 1536w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-696x290.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1068x445.jpg 1068w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1008x420.jpg 1008w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>X\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u tuy\u1ec3n d\u1ee5ng (employer branding) l\u00e0 m\u1ed9t kh\u00e2u quan tr\u1ecdng trong chi\u1ebfn l\u01b0\u1ee3c nh\u00e2n s\u1ef1 c\u1ee7a m\u1ecdi c\u00f4ng ty. Nh\u1eb1m chi\u00eau m\u1ed9 \u0111\u01b0\u1ee3c \u1ee9ng vi\u00ean ti\u1ec1m n\u0103ng c\u0169ng nh\u01b0 gi\u1eef ch\u00e2n nh\u00e2n vi\u00ean t\u00e0i n\u0103ng. 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