{"id":2208,"date":"2021-01-05T01:20:17","date_gmt":"2021-01-05T01:20:17","guid":{"rendered":"https:\/\/www.testcenter.vn\/blog\/?p=2208"},"modified":"2021-02-23T01:55:52","modified_gmt":"2021-02-23T01:55:52","slug":"tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh","status":"publish","type":"post","link":"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/","title":{"rendered":"T\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh"},"content":{"rendered":"\n<p><em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=chuyen-doi&amp;utm_campaign=tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\" target=\"_blank\">Testcenter<\/a><\/strong> &#8211; Trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh, ch\u00fang ta nghe r\u1ea5t nhi\u1ec1u v\u1ec1 <\/em><strong><em>chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/em><\/strong><em>. Nh\u01b0ng \u0111\u00f4i l\u00fac ch\u00fang ta ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef v\u0129 m\u00f4 v\u00e0 ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea5p cao m\u1edbi c\u1ea7n ph\u1ea3i bi\u1ebft. V\u1eady s\u1ef1 th\u1eadt c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady hay kh\u00f4ng, <strong>chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong> l\u00e0 g<\/em>\u00ec <em>v\u00e0 vai tr\u00f2 ra sao hay c\u00f3 nguy\u00ean t\u1eafc ra sao? Trong b\u00e0i vi\u1ebft n\u00e0y, <\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=chuyen-doi&amp;utm_campaign=tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\" target=\"_blank\"><\/a><em><em><strong><a rel=\"noreferrer noopener\" href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=chuyen-doi&amp;utm_campaign=tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\" target=\"_blank\">Testcenter<\/a><\/strong><\/em> s\u1ebd gi\u00fap b\u1ea1n t\u00ecm hi\u1ec3u th\u1eadt chi ti\u1ebft!&nbsp;<\/em><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh3.googleusercontent.com\/rbPB_KvizXCDWvfDdBiibj4gJLXiuT3QQ28_q6j97XVYEbIqLWWP1pYA_BwePOmYpUY4uFSB_qF2xTdoiPl8MgAL7ha8Y0FG7gGfG69lHFm7hCUuO0uylkeQMY9JSWVTNATiNFoz\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" width=\"700\" height=\"353\"\/><figcaption>C\u00f9ng gi\u1ea3i m\u00e3 v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/figcaption><\/figure><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_52 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-6a13e603b07eb\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-6a13e603b07eb\"  type=\"checkbox\" id=\"item-6a13e603b07eb\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Chien_luoc_kinh_doanh_la_gi\" title=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec?\">Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Cac_yeu_to_chinh_cua_chien_luoc_kinh_doanh_hieu_qua\" title=\"C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3\">C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Muc_tieu_chien_luoc\" title=\"M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c\">M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Pham_vi_chien_luoc\" title=\"Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c\">Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Gia_tri_khach_hang_loi_the_canh_tranh\" title=\"Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng &amp; l\u1ee3i th\u1ebf c\u1ea1nh tranh\">Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng &amp; l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#He_thong_cac_hoat_dong_chien_luoc\" title=\"H\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c\">H\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Nang_luc_cot_loi\" title=\"N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i\">N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Vai_tro_cua_lap_chien_luoc_kinh_doanh\" title=\"Vai tr\u00f2 c\u1ee7a l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh\">Vai tr\u00f2 c\u1ee7a l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#7_nguyen_tac_ve_chien_luoc_kinh_doanh\" title=\"7 nguy\u00ean t\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh\">7 nguy\u00ean t\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.testcenter.vn\/blog\/tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\/#Ket_luan\" title=\"K\u1ebft lu\u1eadn\">K\u1ebft lu\u1eadn<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Chien_luoc_kinh_doanh_la_gi\"><\/span><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong> (Business Strategy) ch\u00ednh l\u00e0 ngh\u1ec7 thu\u1eadt ph\u1ed1i h\u1ee3p c\u00e1c ho\u1ea1t \u0111\u1ed9ng, \u0111i\u1ec1u khi\u1ec3n v\u00e0 ki\u1ec3m so\u00e1t nh\u1eb1m \u0111\u1ea1t \u0111\u01b0\u1ee3c nh\u1eefng m\u1ee5c ti\u00eau d\u00e0i h\u1ea1n c\u1ee7a doanh nghi\u1ec7p.&nbsp;<\/p>\n\n\n\n<p>T\u1ea1o d\u1ef1ng m\u1ed9t v\u1ecb th\u1ebf duy nh\u1ea5t v\u00e0 c\u00f3 gi\u00e1 tr\u1ecb nh\u1edd vi\u1ec7c tri\u1ec3n khai m\u1ed9t&nbsp;h\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng kh\u00e1c bi\u1ec7t v\u1edbi  \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u1eady m\u1ed9t&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>&nbsp;nh\u01b0 th\u1ebf n\u00e0o s\u1ebd gi\u00fap cho doanh nghi\u1ec7p t\u1ea1o d\u1ef1ng \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng?<\/p>\n\n\n\n<p>Khi n\u00f3i \u0111\u1ebfn&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>, ng\u01b0\u1eddi ta hay li\u00ean h\u1ec7 \u0111\u1ebfn s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p. Th\u1ef1c ra, s\u1ee9 m\u1ec7nh v\u00e0 t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p m\u1eb7c d\u00f9 lu\u00f4n \u0111\u01b0\u1ee3c \u0111\u01b0a v\u00e0o nh\u01b0 m\u1ed9t ph\u1ea7n c\u1ee7a&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>&nbsp;nh\u01b0ng n\u00f3 kh\u00f4ng \u0111\u01b0a ra m\u1ed9t \u0111\u1ecbnh h\u01b0\u1edbng r\u00f5 r\u00e0ng cho ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u1ea7n ph\u1ea3i c\u00f3 c\u00e1c y\u1ebfu t\u1ed1 kh\u00e1c gi\u00fap \u0111\u01b0a ra \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng r\u00f5 r\u00e0ng cho doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>Gi\u1edbi l\u00e3nh \u0111\u1ea1o \u0111\u1ec1u r\u1ea5t th\u00edch n\u00f3i chuy\u1ec7n v\u1ec1 nh\u1eefng ch\u1ee7 \u0111\u1ec1 li\u00ean quan t\u1edbi \u201cChi\u1ebfn l\u01b0\u1ee3c kinh doanh\u201d. B\u1edfi n\u00f3 th\u1ec3 hi\u1ec7n \u0111\u01b0\u1ee3c t\u1ea7m ki\u1ebfn th\u1ee9c v\u00e0 \u0111\u1ed9 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea3n th\u00e2n.&nbsp;<strong>X\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong>&nbsp;hi\u1ec7u qu\u1ea3 ch\u1eafc ch\u1eafn kh\u00f4ng ch\u1ec9 t\u1ed3n t\u1ea1i tr\u00ean gi\u1ea5y t\u1edd, nh\u1eefng b\u1ea3n k\u1ebf ho\u1ea1ch, hay b\u00e1o c\u00e1o, m\u00e0 n\u00f3 ph\u1ea3i \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng qua kinh nghi\u1ec7m th\u1ef1c ti\u1ec5n, va ch\u1ea1m tr\u1ef1c ti\u1ebfp v\u1edbi kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><a href=\"https:\/\/www.facebook.com\/testcentervn\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/r6TLJVzcUr8wdcBgdTN7lZKP7h-EYC2-pdEoq8gyUVxOunZJ5-8b-NOkIz8et5wqSypkbSmJmeA56f_3s61B5OX2Py2eER4Q0XypstRqluqiQdZU5zKtFvDk5DOy-VjZcsXoCTdu\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" width=\"700\"\/><\/a><figcaption>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3<\/figcaption><\/figure><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cac_yeu_to_chinh_cua_chien_luoc_kinh_doanh_hieu_qua\"><\/span><strong>C\u00e1c y\u1ebfu t\u1ed1 ch\u00ednh c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh hi\u1ec7u qu\u1ea3<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>M\u1ed9t&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong>&nbsp;ph\u1ea3i c\u00f3 b\u1ed1n&nbsp;y\u1ebfu t\u1ed1: m\u1ee5c ti\u00eau&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>, ph\u1ea1m vi&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>, l\u1ee3i th\u1ebf c\u1ea1nh tranh, c\u00e1c ho\u1ea1t \u0111\u1ed9ng&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>&nbsp;v\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i. B\u1ed1n&nbsp;<strong>y\u1ebfu t\u1ed1<\/strong>&nbsp;n\u00e0y \u0111\u00f2i h\u1ecfi m\u1ed9t s\u1ef1 nh\u1ea5t qu\u00e1n v\u00e0 \u0103n kh\u1edbp v\u1edbi nhau.<\/p>\n\n\n\n<p>Ch\u00fang ta s\u1ebd t\u00ecm hi\u1ec3u chi ti\u1ebft v\u1ec1 t\u1eebng y\u1ebfu t\u1ed1:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Muc_tieu_chien_luoc\"><\/span><strong><em>M\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>H\u00e3y b\u1eaft \u0111\u1ea7u <strong>chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong> b\u1eb1ng vi\u1ec7c x\u00e1c \u0111\u1ecbnh c\u00e1c m\u1ee5c ti\u00ea \u2013 nh\u1eefng k\u1ebft qu\u1ea3 k\u1ef3 v\u1ecdng m\u00e0 chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u01b0\u1ee3c x\u00e1c l\u1eadp \u0111\u1ec3 th\u1ef1c hi\u1ec7n ch\u00fang. C\u00e1c m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u00fac n\u00e0y \u0111\u00f3ng vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p.<\/p>\n\n\n\n<p>C\u1ea7n ph\u00e2n bi\u1ec7t gi\u1eefa m\u1ee5c ti\u00eau&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c<\/strong>&nbsp;v\u1edbi s\u1ee9 m\u1ec7nh, t\u1ea7m nh\u00ecn c\u1ee7a doanh nghi\u1ec7p. Th\u1ef1c t\u1ebf, nhi\u1ec1u doanh nghi\u1ec7p c\u00f3 xu h\u01b0\u1edbng nh\u1ea7m l\u1eabn gi\u1eefa m\u1ee5c ti\u00eau v\u1edbi s\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p. S\u1ee9 m\u1ec7nh c\u1ee7a doanh nghi\u1ec7p ch\u1ec9 ra m\u1ee5c \u0111\u00edch hay l\u00fd do t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p v\u00ec v\u1eady th\u01b0\u1eddng mang t\u00ednh kh\u00e1i qu\u00e1t cao. Ng\u01b0\u1ee3c l\u1ea1i, m\u1ee5c ti\u00eau<strong>&nbsp;chi\u1ebfn l\u01b0\u1ee3c<\/strong>&nbsp;c\u1ea7n \u0111\u1ea3m b\u1ea3o c\u1ee5 th\u1ec3, \u0111\u1ecbnh l\u01b0\u1ee3ng v\u00e0 c\u00f3 th\u1eddi h\u1ea1n r\u00f5 r\u00e0ng.<\/p>\n\n\n\n<p>Nh\u01b0 \u0111\u00e3 n\u00f3i \u1edf tr\u00ean, nhi\u1ec1u ng\u01b0\u1eddi r\u1ea5t hay \u0111\u00e1nh \u0111\u1ed3ng gi\u1eefa m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c v\u00e0 t\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh. Tuy nhi\u00ean ch\u00fang ta c\u1ea7n ph\u1ea3i ph\u00e2n bi\u1ec7t ch\u1ed7 n\u00e0y. T\u1ea7m nh\u00ecn, s\u1ee9 m\u1ec7nh ch\u1ec9 ra m\u1ee5c \u0111\u00edch t\u1ed3n t\u1ea1i c\u1ee7a doanh nghi\u1ec7p, trong khi m\u1ee5c ti\u00eau chi\u1ebfn l\u01b0\u1ee3c l\u1ea1i c\u1ea7n \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n m\u1ed9t c\u00e1ch c\u1ee5 th\u1ec3, r\u00f5 r\u00e0ng v\u00e0 c\u00f3 th\u1eddi h\u1ea1n c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pham_vi_chien_luoc\"><\/span><strong><em>Ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Doanh nghi\u1ec7p kh\u00f4ng n\u00ean tham v\u1ecdng s\u1ebd \u0111\u00e1p \u1ee9ng nhu c\u1ea7u c\u1ee7a t\u1ea5t c\u1ea3 ph\u00e2n kh\u00fac th\u1ecb tr\u01b0\u1eddng. Nh\u01b0 th\u1ebf l\u00e0 m\u1ed9t b\u00e0i to\u00e1n qu\u00e1 kh\u00f3 cho doanh nghi\u1ec7p, b\u1ea3n th\u00e2n doanh nghi\u1ec7p s\u1ebd kh\u00f4ng c\u00f3 \u0111\u1ee7 nh\u00e2n l\u1ef1c, t\u00e0i l\u1ef1c \u0111\u1ec3 ch\u1ea1y \u0111ua c\u00f9ng th\u1ecb tr\u01b0\u1eddng. V\u00ec th\u1ebf, doanh nghi\u1ec7p c\u1ea7n ph\u1ea3i \u0111\u1eb7t ra gi\u1edbi h\u1ea1n v\u1ec1 kh\u00e1ch h\u00e0ng, v\u1ec1 \u0111\u1ed9 tu\u1ed5i, khu v\u1ef1c \u0111\u1ecba l\u00fd,&#8230; \u0111\u1ec3 c\u00f3 s\u1ef1 t\u1eadp trung v\u00e0 th\u1ecfa m\u00e3n t\u1ed1t nh\u1ea5t nhu c\u1ea7u kh\u00e1ch h\u00e0ng. \u0110\u00f3 ch\u00ednh l\u00e0 ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<p><em><strong>V\u00ed d\u1ee5 v\u1ec1 ph\u1ea1m vi chi\u1ebfn l\u01b0\u1ee3c<\/strong><\/em><\/p>\n\n\n\n<p>Doanh nghi\u1ec7p c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1eadp trung v\u00e0o \u0111\u00e1p \u1ee9ng m\u1ed9t ho\u1eb7c m\u1ed9t v\u00e0i nhu c\u1ea7u c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng nh\u01b0:<\/p>\n\n\n\n<p>\u2013 T\u1eadp trung v\u00e0o nhi\u1ec1u nhu c\u1ea7u c\u1ee7a m\u1ed9t s\u1ed1 \u00edt kh\u00e1ch h\u00e0ng nh\u01b0 tr\u01b0\u1eddng h\u1ee3p c\u1ee7a An Ph\u01b0\u1edbc cung c\u1ea5p nhi\u1ec1u s\u1ea3n ph\u1ea9m kh\u00e1c nhau (\u00e1o s\u01a1 mi, qu\u1ea7n \u00e2u, ca-ra-v\u00e1t, vali, gi\u00e0y\u2026) cho c\u00e1c kh\u00e1ch h\u00e0ng doanh nh\u00e2n, c\u00f4ng s\u1edf c\u00f3 thu nh\u1eadp cao.<\/p>\n\n\n\n<p>\u2013 Doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 l\u1ef1a ch\u1ecdn t\u1eadp trung v\u00e0o nhi\u1ec1u nhu c\u1ea7u c\u1ee7a nhi\u1ec1u kh\u00e1ch h\u00e0ng trong m\u1ed9t khu v\u1ef1c th\u1ecb tr\u01b0\u1eddng h\u1eb9p.<\/p>\n\n\n\n<p>Vi\u1ec7c l\u1ef1a ch\u1ecdn ph\u1ea1m vi ph\u1ea3i d\u1ef1a tr\u00ean nguy\u00ean t\u1eafc th\u1ecb tr\u01b0\u1eddng c\u00f3 nhu c\u1ea7u th\u1ef1c s\u1ef1 v\u00e0 doanh nghi\u1ec7p th\u1ef1c s\u1ef1 am hi\u1ec3u c\u0169ng nh\u01b0 c\u00f3 th\u1ec3 \u0111\u00e1p \u1ee9ng \u0111\u01b0\u1ee3c nhu c\u1ea7u. Doanh nghi\u1ec7p c\u0169ng c\u1ea7n tr\u00e1nh \u0111\u1ed1i \u0111\u1ea7u v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh m\u1ea1nh ho\u1eb7c \u0111ang \u0111\u00e1p \u1ee9ng t\u1ed1t nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p><strong><em>Tham kh\u1ea3o th\u00eam: <a href=\"https:\/\/www.testcenter.vn\/blog\/danh-muc\/tin-tuc\/\" target=\"_blank\" rel=\"noreferrer noopener\">C\u00e1c tin t\u1ee9c m\u1edbi nh\u1ea5t m\u00e0 ai c\u0169ng c\u1ea7n \u0111\u1ecdc<\/a><\/em><\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Gia_tri_khach_hang_loi_the_canh_tranh\"><\/span><strong><em>Gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng &amp; l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Ch\u00fang ta c\u00f3 th\u1ec3 hi\u1ec3u \u0111\u01a1n gi\u1ea3n, gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng ch\u00ednh l\u00e0 bao g\u1ed3m nh\u1eefng y\u1ebfu t\u1ed1 nh\u01b0: gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, thi\u1ebft k\u1ebf, t\u1ed1c \u0111\u1ed9, uy t\u00edn,\u2026V\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o trong \u0111\u00f3 ph\u1ea3i c\u00f3 m\u1ed9t \u0111\u1ebfn hai gi\u00e1 tr\u1ecb n\u1ed5i tr\u1ed9i, gi\u00fap cho kh\u00e1ch h\u00e0ng ph\u00e2n bi\u1ec7t s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p v\u1edbi c\u00e1c \u0111\u1ed1i th\u1ee7 kh\u00e1c tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh6.googleusercontent.com\/K9keTJwwIKv6b206y47ULUsva3u2fQVI0VJVQKOET2ECLESemS37JQu0-04zdWA1lIg2EUgvPPo-SWh9VKu1clMeWmt9DQy_8Am3wWTzFpAk_T757c_liMbUT7iYrs2OtX7FTzkM\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" width=\"700\" height=\"500\"\/><figcaption>T\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 \u0111i\u1ec1u c\u1ed1t l\u00f5i c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/figcaption><\/figure><\/div>\n\n\n\n<p>Thay v\u00ec \u0111\u01a1n gi\u1ea3n x\u00e1c \u0111\u1ecbnh l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 chi ph\u00ed th\u1ea5p hay kh\u00e1c bi\u1ec7t h\u00f3a, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau th\u1ef1c s\u1ef1 \u0111\u00e1nh gi\u00e1 cao c\u00e1i g\u00ec. Doanh nghi\u1ec7p c\u1ea7n ph\u00e1t tri\u1ec3n m\u1ed9t gi\u1ea3n \u0111\u1ed3 gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng trong \u0111\u00f3 th\u1ec3 hi\u1ec7n s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 m\u00e0 kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1eb5n s\u00e0ng b\u1ecf ti\u1ec1n ra \u0111\u1ec3 mua s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 c\u1ee7a DN. V\u00ed d\u1ee5 c\u1ee7a gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng l\u00e0 gi\u00e1, ch\u1ea5t l\u01b0\u1ee3ng, thi\u1ebft k\u1ebf, t\u1ed1c \u0111\u1ed9, an to\u00e0n, tin c\u1eady\u2026.<\/p>\n\n\n\n<p>T\u00ednh duy nh\u1ea5t hay kh\u00e1c bi\u1ec7t c\u1ee7a s\u1ea3n ph\u1ea9m d\u1ecbch v\u1ee5 ch\u00ednh l\u00e0 c\u00e1ch th\u1ee9c k\u1ebft h\u1ee3p c\u00e1c y\u1ebfu t\u1ed1 \u0111\u1ec3 \u0111\u00e1p \u1ee9ng t\u1ed1t nh\u1ea5t c\u00e1c kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau. Nh\u01b0 v\u1eady,&nbsp;<strong>l\u1ee3i th\u1ebf c\u1ea1nh tranh<\/strong>&nbsp;l\u00e0 s\u1ef1 k\u1ebft h\u1ee3p c\u00e1c gi\u00e1 tr\u1ecb nh\u01b0ng trong \u0111\u00f3 ph\u1ea3i c\u00f3 m\u1ed9t \u0111\u1ebfn hai gi\u00e1 tr\u1ecb v\u01b0\u1ee3t tr\u1ed9i \u0111\u1ec3 gi\u00fap cho kh\u00e1ch h\u00e0ng nh\u1eadn ra s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p gi\u1eefa c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/p>\n\n\n\n<p>L\u01b0u \u00fd r\u1eb1ng, vi\u1ec7c x\u00e1c \u0111\u1ecbnh v\u00e0 t\u1ea1o d\u1ef1ng c\u00e1c gi\u00e1 tr\u1ecb kh\u00e1ch h\u00e0ng v\u00e0 l\u1ee3i th\u1ebf c\u1ea1nh tranh l\u00e0 v\u1ea5n \u0111\u1ec1 trung t\u00e2m c\u1ee7a chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"He_thong_cac_hoat_dong_chien_luoc\"><\/span><strong><em>H\u1ec7 th\u1ed1ng c\u00e1c ho\u1ea1t \u0111\u1ed9ng chi\u1ebfn l\u01b0\u1ee3c<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sau khi x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh ph\u00f9 h\u1ee3p v\u1edbi kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau,&nbsp;<strong>chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong>&nbsp;c\u1ea7n gi\u1ea3i \u0111\u00e1p c\u00e2u h\u1ecfi: l\u00e0m th\u1ebf n\u00e0o doanh nghi\u1ec7p c\u00f3 th\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u1ee3i th\u1ebf c\u1ea1nh tranh? N\u00f3i c\u00e1ch kh\u00e1c, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1ch th\u1ee9c cung c\u1ea5p nh\u1eefng gi\u00e1 tr\u1ecb kh\u00e1c bi\u1ec7t \u0111\u1ebfn tay kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<p>C\u00f3 nhi\u1ec1u c\u00f4ng c\u1ee5 \u0111\u1ec3 thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p c\u00f3 th\u1ec3 s\u1eed d\u1ee5ng chu\u1ed7i gi\u00e1 tr\u1ecb do M. Porter ph\u00e1t tri\u1ec3n. M\u1ed7i nh\u00f3m ngh\u1ec1 kh\u00e1c nhau, chu\u1ed7i gi\u00e1 tr\u1ecb c\u1ee7a doanh nghi\u1ec7p s\u1ebd c\u00f3 s\u1ef1 bi\u1ebfn \u0111\u1ed5i cho ph\u00f9 h\u1ee3p, nh\u01b0ng ph\u1ea3i \u0111\u1ea3m b\u1ea3o bao g\u1ed3m nh\u00f3m ho\u1ea1t \u0111\u1ed9ng ch\u00ednh (nh\u01b0 s\u1ea3n xu\u1ea5t, v\u1eadn h\u00e0nh, marketing, sale\u2026) v\u00e0 nh\u00f3m ho\u1ea1t \u0111\u1ed9ng h\u1ed7 tr\u1ee3 (nh\u01b0 qu\u1ea3n l\u00fd nh\u00e2n s\u1ef1, nghi\u00ean c\u1ee9u ph\u00e1t tri\u1ec3n, c\u00f4ng ngh\u1ec7 th\u00f4ng tin, h\u1ea1 t\u1ea7ng qu\u1ea3n l\u00fd, \u2026).<\/p>\n\n\n\n<p>\u0110i\u1ec3m quan tr\u1ecdng trong thi\u1ebft k\u1ebf h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng n\u00e0y l\u00e0 \u0111\u1ea3m b\u1ea3o s\u1ef1 t\u01b0\u01a1ng th\u00edch gi\u1eefa c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u00e0 c\u00f9ng h\u01b0\u1edbng v\u00e0o vi\u1ec7c t\u1ea1o ra gi\u00e1 tr\u1ecb gia t\u0103ng.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nang_luc_cot_loi\"><\/span><strong><em>N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i<\/em><\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Trong h\u1ec7 th\u1ed1ng ho\u1ea1t \u0111\u1ed9ng, doanh nghi\u1ec7p ph\u1ea3i x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c \u0111\u00e2u l\u00e0 n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i tr\u1ef1c ti\u1ebfp \u0111\u00f3ng g\u00f3p v\u00e0o vi\u1ec7c t\u1ea1o ra l\u1ee3i th\u1ebf c\u1ea1nh tranh b\u1ec1n v\u1eefng \u0111\u00e3 x\u00e1c \u0111\u1ecbnh. N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i l\u00e0 kh\u1ea3 n\u0103ng tri\u1ec3n khai c\u00e1c ho\u1ea1t \u0111\u1ed9ng v\u1edbi s\u1ef1 v\u01b0\u1ee3t tr\u1ed9i so v\u1edbi \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. V\u01b0\u1ee3t tr\u1ed9i v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng ho\u1eb7c hi\u1ec7u su\u1ea5t. N\u00f3 th\u01b0\u1eddng l\u00e0 kh\u1ea3 n\u0103ng li\u00ean k\u1ebft v\u00e0 \u0111i\u1ec1u ph\u1ed1i m\u1ed9t nh\u00f3m ho\u1ea1t \u0111\u1ed9ng ho\u1eb7c ch\u1ee9c n\u0103ng ch\u00ednh c\u1ee7a m\u1ed9t doanh nghi\u1ec7p v\u00e0 \u00edt khi n\u1eb1m trong m\u1ed9t ch\u1ee9c n\u0103ng c\u1ee5 th\u1ec3.<\/p>\n\n\n\n<p>N\u0103ng l\u1ef1c c\u1ed1t l\u00f5i s\u1ebd gi\u00fap doanh nghi\u1ec7p s\u1ea3n xu\u1ea5t \u0111a d\u1ea1ng h\u00f3a c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m, \u0111\u00e1p \u1ee9ng nhu c\u1ea7u kh\u00e1ch h\u00e0ng. B\u00ean c\u1ea1nh \u0111\u00f3, doanh nghi\u1ec7p c\u0169ng c\u00f3 th\u1ec3 d\u00f9ng n\u0103ng l\u1ef1c c\u1ed1t l\u00f5i \u0111\u1ec3 qu\u1ea3ng b\u00e1 th\u01b0\u01a1ng hi\u1ec7u \u0111\u1ebfn v\u1edbi r\u1ed9ng r\u00e3i c\u00f4ng ch\u00fang v\u00e0 gi\u00fap h\u1ecd ghi nh\u1edb th\u1ebf m\u1ea1nh c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u m\u00ecnh.<\/p>\n\n\n\n<p>V\u00ed d\u1ee5 nh\u1eafc \u0111\u1ebfn Sony, ta nh\u1edb ngay \u0111\u1ebfn s\u1ef1 b\u1ec1n b\u1ec9, nh\u1eafc \u0111\u1ebfn Honda ta nh\u1edb ngay \u0111\u1ebfn nh\u1eefng s\u1ea3n ph\u1ea9m ti\u1ebft ki\u1ec7m nhi\u00ean li\u1ec7u,&#8230;.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Vai_tro_cua_lap_chien_luoc_kinh_doanh\"><\/span><strong>Vai tr\u00f2 c\u1ee7a l\u1eadp chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/lh3.googleusercontent.com\/QrUhN2q_Ly1vzoXXuFWbcJT0WaRQOBlf7aTiJ1NyLIMZU13SHlCrirvHPJNJPXm51XHKkltA0SmCk8LldtxR_r1_YDDyH9mdMynhAEbyXwCxODKu7IP9I3Hn7oOl1AUhm8vxE4r_\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" width=\"700\" height=\"500\"\/><figcaption>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u00ednh l\u00e0 kim ch\u1ec9 nam cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng doanh nghi\u1ec7p<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>T\u1ed5ng h\u1ee3p c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong> s\u1ebd mang l\u1ea1i nhi\u1ec1u l\u1ee3i \u00edch cho doanh nghi\u1ec7p. V\u00e0 vai tr\u00f2 c\u1ee7a n\u00f3 \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n \u1edf nh\u1eefng y\u1ebfu t\u1ed1 sau:<\/p>\n\n\n\n<ul><li>C\u00f3 vai tr\u00f2 \u0111\u1ecbnh h\u01b0\u1edbng ho\u1ea1t \u0111\u1ed9ng d\u00e0i h\u1ea1n, l\u00e0m c\u01a1 s\u1edf v\u1eefng ch\u1eafc cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh, \u0111\u1ea3m b\u1ea3o cho doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n theo \u0111\u00fang h\u01b0\u1edbng. T\u1eeb \u0111\u00f3 g\u00f3p ph\u1ea7n gi\u00fap doanh nghi\u1ec7p ph\u1ea5n \u0111\u1ea5u th\u1ef1c hi\u1ec7n m\u1ee5c ti\u00eau n\u00e2ng cao v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh tr\u00ean th\u1ecb tr\u01b0\u1eddng.<\/li><\/ul>\n\n\n\n<ul><li>T\u1ea1o c\u01a1 s\u1edf cho c\u00e1c doanh nghi\u1ec7p ch\u1ee7 \u0111\u1ed9ng ph\u00e1t tri\u1ec3n c\u00e1c h\u01b0\u1edbng kinh doanh ph\u00f9 h\u1ee3p v\u1edbi m\u00f4i tr\u01b0\u1eddng tr\u00ean c\u01a1 s\u1edf t\u1eadn d\u1ee5ng c\u00e1c c\u01a1 h\u1ed9i, tr\u00e1nh \u0111\u01b0\u1ee3c c\u00e1c r\u1ee7i ro, ph\u00e1t huy c\u00e1c l\u1ee3i th\u1ebf c\u1ee7a doanh nghi\u1ec7p trong kinh doanh.&nbsp;<\/li><\/ul>\n\n\n\n<ul><li>Chi\u1ebfn l\u01b0\u1ee3c t\u1ea1o ra m\u1ed9t qu\u1ef9 \u0111\u1ea1o ho\u1ea1t \u0111\u1ed9ng cho doanh nghi\u1ec7p, gi\u00fap doanh nghi\u1ec7p li\u00ean k\u1ebft \u0111\u01b0\u1ee3c c\u00e1c c\u00e1 nh\u00e2n v\u1edbi c\u00e1c l\u1ee3i \u00edch kh\u00e1c c\u00f9ng h\u01b0\u1edbng t\u1edbi m\u1ed9t m\u1ee5c \u0111\u00edch chung c\u1ee7a doanh nghi\u1ec7p. N\u00f3 t\u1ea1o m\u1ed9t m\u1ed1i li\u00ean k\u1ebft g\u1eafn b\u00f3 gi\u1eefa c\u00e1c nh\u00e2n vi\u00ean v\u1edbi nhau v\u00e0 gi\u1eefa c\u00e1c nh\u00e0 qu\u1ea3n l\u00fd v\u1edbi c\u1ea5p d\u01b0\u1edbi,<strong> <a href=\"https:\/\/www.testcenter.vn\/blog\/tai-sao-truyen-dong-luc-cho-nhan-vien-lai-quan-trong\/\">truy\u1ec1n \u0111\u1ed9ng l\u1ef1c cho nh\u00e2n vi\u00ean<\/a> <\/strong>v\u00e0 n\u00e2ng cao h\u01a1n n\u1eefa n\u1ed9i l\u1ef1c c\u1ee7a doanh nghi\u1ec7p.<\/li><\/ul>\n\n\n\n<ul><li>T\u1ea1o c\u01a1 s\u1edf b\u1ec1n v\u1eefng cho c\u00e1c ho\u1ea1t \u0111\u1ed9ng nghi\u00ean c\u1ee9u, \u0111\u1ea7u t\u01b0 ph\u00e1t tri\u1ec3n, b\u1ed3i d\u01b0\u1ee1ng, <a href=\"https:\/\/www.testcenter.vn\/blog\/5-chuong-trinh-dao-tao-nhan-su-cua-cac-tap-doan-tren-the-gioi\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>\u0111\u00e0o t\u1ea1o ngu\u1ed3n nh\u00e2n l\u1ef1c<\/strong>,<\/a>&#8230; gi\u00fap doanh nghi\u1ec7p tr\u00e1nh va ph\u1ea3i nh\u1eefng sai l\u1ea7m \u0111\u00e1ng ti\u1ebfc.<\/li><\/ul>\n\n\n\n<ul><li>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 c\u00f4ng c\u1ee5 c\u1ea1nh tranh th\u1eadt s\u1ef1 hi\u1ec7u qu\u1ea3. Ngo\u00e0i nh\u1eefng y\u1ebfu t\u1ed1 c\u1ea1nh tranh nh\u01b0: gi\u00e1 c\u1ea3, ch\u1ea5t l\u01b0\u1ee3ng, qu\u1ea3ng c\u00e1o, marketing, c\u00e1c doanh nghi\u1ec7p c\u00f2n s\u1eed d\u1ee5ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh nh\u01b0 m\u1ed9t c\u00f4ng c\u1ee5 c\u1ea1nh tranh c\u00f3 hi\u1ec7u qu\u1ea3.<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_nguyen_tac_ve_chien_luoc_kinh_doanh\"><\/span><strong>7 nguy\u00ean t\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>D\u01b0\u1edbi \u0111\u00e2y l\u00e0 7 nguy\u00ean t\u1eafc v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh m\u00e0 b\u1ea1n c\u1ea7n ph\u1ea3i ghi nh\u1edb:<\/p>\n\n\n\n<ol><li>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh: C\u1ea1nh tranh \u0111\u1ec3 kh\u00e1c bi\u1ec7t<\/li><li>Chi\u1ebfn l\u01b0\u1ee3c kinh doanh: C\u1ea1nh tranh v\u00ec l\u1ee3i nhu\u1eadn<\/li><li>Am hi\u1ec3u th\u1ecb tr\u01b0\u1eddng tr\u01b0\u1edbc khi x\u00e2y d\u1ef1ng chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/li><li>X\u00e1c \u0111\u1ecbnh \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng<\/li><li>H\u00e3y h\u1ecdc c\u00e1ch n\u00f3i kh\u00f4ng v\u1edbi nh\u1eefng th\u1ee9 kh\u00f4ng c\u1ea7n thi\u1ebft&nbsp;&nbsp;<\/li><li>Kh\u00f4ng ng\u1ea1i thay \u0111\u1ed5i<\/li><li>T\u01b0 duy h\u1ec7 th\u1ed1ng&nbsp;<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ket_luan\"><\/span><strong>K\u1ebft lu\u1eadn<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Trong<strong> <a href=\"https:\/\/www.testcenter.vn\/blog\/5-buoc-quan-trong-trong-chuyen-doi-so\/\" target=\"_blank\" rel=\"noreferrer noopener\">chuy\u1ec3n \u0111\u1ed5i s\u1ed1 doanh nghi\u1ec7p<\/a><\/strong> th\u00ec chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00f3ng vai tr\u00f2 h\u1ebft s\u1ee9c quan tr\u1ecdng. Chi\u1ebfn l\u01b0\u1ee3c kinh doanh ch\u00ednh l\u00e0 kim ch\u1ec9 nam d\u1eabn \u0111\u01b0\u1eddng cho doanh nghi\u1ec7p \u0111i \u0111\u00fang h\u01b0\u1edbng. N\u1ebfu c\u00f3 m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c kinh doanh \u0111\u00fang \u0111\u1eafn th\u00ec doanh nghi\u1ec7p c\u1ee7a b\u1ea1n ch\u1eafc ch\u1eafn s\u1ebd g\u1eb7t h\u00e1i \u0111\u01b0\u1ee3c nhi\u1ec1u th\u00e0nh c\u00f4ng v\u00e0 c\u00f3 \u0111\u01b0\u1ee3c ch\u1ed7 \u0111\u1ee9ng v\u1eefng ch\u1eafc tr\u00ean th\u01b0\u01a1ng tr\u01b0\u1eddng.<\/p>\n\n\n\n<p>Hy v\u1ecdng l\u00e0 nh\u1eefng chia s\u1ebb tr\u00ean \u0111\u00e2y c\u1ee7a <a rel=\"noreferrer noopener\" href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=chuyen-doi&amp;utm_campaign=tong-hop-kien-thuc-ve-chien-luoc-kinh-doanh\" target=\"_blank\"><strong>Testcenter<\/strong><\/a> \u0111\u00e3 gi\u00fap b\u1ea1n c\u00f3 c\u00e1i nh\u00ecn c\u1ee5 th\u1ec3 h\u01a1n v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh, gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nh\u1eefng m\u01a1 h\u1ed3 m\u00e0 ch\u00fang ta \u0111\u00e3 k\u1ec3 ra \u1edf \u0111\u1ea7u b\u00e0i vi\u1ebft.<\/p>\n\n\n\n<p><strong>Testcenter.vn &#8211; N\u1ec1n t\u1ea3ng c\u00f4ng ngh\u1ec7 cung c\u1ea5p gi\u1ea3i ph\u00e1p test online d\u00e0nh ri\u00eang cho doanh nghi\u1ec7p Vi\u1ec7t Nam. T\u1ef1 h\u00e0o \u0111\u1ed3ng h\u00e0nh c\u00f9ng +100 kh\u00e1ch h\u00e0ng doanh nghi\u1ec7p h\u00e0ng \u0111\u1ea7u nh\u01b0 HONDA, \u0110\u1ea1i h\u1ecdc FPT, TopCV, Ng\u00e2n h\u00e0ng TMCP H\u00e0ng H\u1ea3i Vi\u1ec7t Nam (MSB)&#8230;<\/strong><\/p>\n\n\n\n<p><strong>N\u1ebfu b\u1ea1n quan t\u00e2m \u0111\u1ebfn gi\u1ea3i ph\u00e1p gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec3n d\u1ee5ng, \u0111\u00e0o t\u1ea1o v\u00e0 \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 gi\u00fap t\u1ed1i \u01b0u chi ph\u00ed l\u00ean t\u1edbi 30%. Vui l\u00f2ng <a href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=trac-nghiem-tinh-cach-mbti&amp;utm_campaign=chuyen-doi\" target=\"_blank\" rel=\"noreferrer noopener\">\u0111\u0103ng k\u00fd ngay t\u1ea1i \u0111\u00e2y<\/a> \u0111\u1ec3 \u0111\u01b0\u1ee3c t\u01b0 v\u1ea5n tr\u1ef1c ti\u1ebfp v\u1ec1 N\u1ec1n t\u1ea3ng \u0111\u00e1nh gi\u00e1 n\u0103ng l\u1ef1c nh\u00e2n s\u1ef1 TestCenter.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-image is-style-default\"><figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/www.testcenter.vn\/?utm_source=blog&amp;utm_medium=trac-nghiem-tinh-cach-mbti&amp;utm_campaign=chuyen-doi\"><img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002.jpg\" alt=\"chi\u1ebfn l\u01b0\u1ee3c kinh doanh\" class=\"wp-image-2605\" width=\"700\" height=\"291\" srcset=\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002.jpg 1920w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-800x333.jpg 800w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1400x583.jpg 1400w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-768x320.jpg 768w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1536x640.jpg 1536w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-696x290.jpg 696w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1068x445.jpg 1068w, https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2021\/02\/Banner-Footer-Blog-1920x800px-002-1008x420.jpg 1008w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/figure><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Testcenter &#8211; Trong m\u1ecdi ho\u1ea1t \u0111\u1ed9ng kinh doanh, ch\u00fang ta nghe r\u1ea5t nhi\u1ec1u v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh. Nh\u01b0ng \u0111\u00f4i l\u00fac ch\u00fang ta ngh\u0129 r\u1eb1ng \u0111\u00e2y l\u00e0 m\u1ed9t thu\u1eadt ng\u1eef v\u0129 m\u00f4 v\u00e0 ch\u1ec9 nh\u1eefng ng\u01b0\u1eddi qu\u1ea3n l\u00fd c\u1ea5p cao m\u1edbi c\u1ea7n ph\u1ea3i bi\u1ebft. V\u1eady s\u1ef1 th\u1eadt c\u00f3 ph\u1ea3i nh\u01b0 v\u1eady hay kh\u00f4ng, chi\u1ebfn l\u01b0\u1ee3c [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":2209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[199],"tags":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.12 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>T\u1ed5ng h\u1ee3p ki\u1ebfn th\u1ee9c h\u1eefu \u00edch v\u1ec1 chi\u1ebfn l\u01b0\u1ee3c kinh doanh<\/title>\n<meta name=\"description\" content=\"Chi\u1ebfn l\u01b0\u1ee3c kinh doanh l\u00e0 g\u00ec, c\u00f3 c\u00e1c chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u01a1 b\u1ea3n n\u00e0o, chi\u1ebfn l\u01b0\u1ee3c kinh doanh c\u00f3 vai tr\u00f2 ra sao hay c\u00f3 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