<\/span><\/h2>\n\n\n\nS\u1ee9 m\u1ec7nh doanh nghi\u1ec7p l\u00e0 kim ch\u1ec9 nam gi\u00fap d\u1eabn \u0111\u01b0\u1eddng cho m\u1ecdi ho\u1ea1t \u0111\u1ed9ng c\u1ee7a doanh nghi\u1ec7p, t\u1eeb tuy\u1ec3n d\u1ee5ng \u0111\u1ebfn qu\u1ea3n l\u00fd kh\u00e1ch h\u00e0ng hay ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m m\u1edbi.<\/p>\n\n\n\n
M\u1ed7i doanh nghi\u1ec7p \u0111\u1ec1u ph\u1ea3i tr\u1ea3 l\u1eddi \u0111\u01b0\u1ee3c c\u00e2u h\u1ecfi: “V\u00ec sao l\u1ea1i l\u00e0m \u0111i\u1ec1u m\u00ecnh \u0111ang l\u00e0m?”. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c th\u00e0nh c\u00f4ng v\u00e0 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong>, c\u00e1c c\u00f4ng ty ph\u1ea3i th\u01b0\u1eddng xuy\u00ean nh\u00ecn l\u1ea1i s\u1ee9 m\u1ec7nh c\u1ee7a m\u00ecnh, v\u00e0 \u0111\u1ea3m b\u1ea3o r\u1eb1ng c\u1ea3 t\u1ed5 ch\u1ee9c \u0111ang \u0111i theo \u0111\u00fang h\u01b0\u1edbng \u0111\u1ec3 ph\u1ee5c v\u1ee5 s\u1ee9 m\u1ec7nh \u0111\u00f3. M\u1ed9t s\u1ee9 m\u1ec7nh \u00fd ngh\u0129a v\u00e0 truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1ed1t s\u1ebd gi\u00fap doanh nghi\u1ec7p c\u00f3:<\/p>\n\n\n\n\n- T\u00ednh th\u1ed1ng nh\u1ea5t v\u00e0 nh\u1ea5t qu\u00e1n<\/li>\n\n\n\n
- S\u1ef1 g\u1eafn k\u1ebft v\u1ec1 c\u1ea3m x\u00fac c\u1ea3 trong n\u1ed9i b\u1ed9 c\u00f4ng ty l\u1eabn b\u00ean ngo\u00e0i c\u00f4ng ty, c\u1ee5 th\u1ec3 l\u00e0 v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 \u0111\u1ed1i t\u00e1c<\/li>\n\n\n\n
- C\u1ea3i ti\u1ebfn kh\u00f4ng ng\u1eebng v\u00e0 c\u00f3 hi\u1ec7u qu\u1ea3<\/li>\n<\/ul>\n\n\n
\n
![\"5](\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2020\/11\/5cb998f45bbc8_1200x628.jpg\")
<\/figure><\/div>\n\n\nC\u00e1c chuy\u00ean gia v\u1ec1 sales v\u00e0 marketing th\u01b0\u1eddng nh\u1eafc \u0111\u1ebfn c\u00e1c \u0111\u1eb7c \u0111i\u1ec3m b\u00e1n h\u00e0ng \u0111\u1ed9c nh\u1ea5t (Unique Selling Propositions – USP). Nh\u1eefng ng\u01b0\u1eddi l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p th\u01b0\u1eddng \u0111\u1ecbnh ngh\u0129a USP l\u00e0 “m\u1ed9t y\u1ebfu t\u1ed1 l\u00e0m cho s\u1ea3n ph\u1ea9m ho\u1eb7c d\u1ecbch v\u1ee5 tr\u1edf n\u00ean kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh kh\u00e1c”.<\/p>\n\n\n\n
<\/span>Ti\u1ebfng n\u00f3i c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u<\/span><\/h2>\n\n\n\nN\u1ebfu b\u1ea1n mu\u1ed1n \u0111i\u1ec1u h\u00e0nh m\u1ed9t doanh nghi\u1ec7p t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong>, b\u1ea1n ph\u1ea3i hi\u1ec3u t\u1ea7m quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u v\u00e0 nh\u1eefng s\u1ef1 k\u1ebft n\u1ed1i m\u00e0 th\u01b0\u01a1ng hi\u1ec7u \u0111em l\u1ea1i cho kh\u00e1ch h\u00e0ng. Ch\u00ednh nh\u1eefng s\u1ee3i d\u00e2y g\u1eafn k\u1ebft n\u00e0y \u0111\u00e3 \u0111\u01b0a kh\u00e1ch h\u00e0ng \u0111\u1ebfn g\u1ea7n h\u01a1n v\u1edbi s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n, v\u00e0 l\u00e0m cho kh\u00e1ch h\u00e0ng lu\u00f4n trung th\u00e0nh v\u1edbi s\u1ea3n ph\u1ea9m. X\u00e2y d\u1ef1ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u ch\u00ednh l\u00e0 ph\u00e1t tri\u1ec3n v\u00e0 nu\u00f4i d\u01b0\u1ee1ng nh\u1eefng m\u1ed1i quan h\u1ec7 \u0111\u00f3.<\/p>\n\n\n\nD\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng nguy\u00ean t\u1eafc c\u01a1 b\u1ea3n \u0111\u1ec3 g\u1eafn k\u1ebft, \u0111\u1ecbnh h\u00ecnh, g\u00e2y \u1ea3nh h\u01b0\u1edfng v\u00e0 d\u1eabn l\u1ed1i cho s\u1ef1 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m v\u00e0 th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
\n- L\u1ef1a ch\u1ecdn \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau: H\u00e3y nh\u1edb, c\u00e1ch nhanh nh\u1ea5t \u0111\u1ec3 \u0111i \u0111\u1ebfn th\u1ea5t b\u1ea1i c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 c\u1ed1 g\u1eafng chi\u1ec1u l\u00f2ng t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi<\/li>\n\n\n\n
- G\u1eafn k\u1ebft v\u1edbi c\u00f4ng ch\u00fang: L\u00e0m cho c\u00f4ng ch\u00fang c\u1ea3m th\u1ea5y \u0111\u01b0\u1ee3c k\u1ebft n\u1ed1i v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n v\u1ec1 m\u1eb7t c\u1ea3m x\u00fac v\u00e0 khi\u1ebfn h\u1ecd tin t\u01b0\u1edfng v\u00e0o s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n<\/li>\n\n\n\n
- Truy\u1ec1n c\u1ea3m h\u1ee9ng cho kh\u00e1ch h\u00e0ng: M\u1ed9t th\u00f4ng \u0111i\u1ec7p \u0111\u01a1n gi\u1ea3n nh\u01b0ng truy\u1ec1n c\u1ea3m h\u1ee9ng t\u1ed1t s\u1ebd c\u00f3 ti\u1ebfng vang l\u1edbn h\u01a1n l\u00e0 m\u1ed9t th\u00f4ng \u0111i\u1ec7p ch\u1ec9 t\u1eadp trung v\u00e0o \u0111\u00e1nh b\u00f3ng c\u00e1c t\u00ednh n\u0103ng s\u1ea3n ph\u1ea9m.<\/li>\n<\/ul>\n\n\n\n
N\u1ebfu b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng \u0111\u1ea7y \u0111\u1ee7 th\u00ec m\u1ecdi k\u1ebf ho\u1ea1ch marketing x\u00fac ti\u1ebfn s\u1ea3n ph\u1ea9m c\u0169ng \u0111\u1ec1u l\u00e0 v\u00f4 \u00edch. B\u1ea1n kh\u00f4ng c\u00f3 \u0111\u1ee7 ng\u00e2n s\u00e1ch cho marketing di\u1ec7n r\u1ed9ng \u01b0? Kh\u00f4ng sao, v\u1eady th\u00ec b\u1ea1n h\u00e3y t\u1ea1o ra nh\u1eefng n\u1ed9i dung \u0111\u1eb7c s\u1eafc v\u00e0 h\u1ea5p d\u1eabn cho trang m\u1ea1ng x\u00e3 h\u1ed9i c\u1ee7a m\u00ecnh \u0111\u1ec3 t\u1eeb \u0111\u00f3 gia t\u0103ng t\u00ednh nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n\n
<\/span>N\u00edu gi\u1eef kh\u00e1ch h\u00e0ng<\/span><\/h2>\n\n\n\n\u0110\u1ec3 c\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi, doanh nghi\u1ec7p s\u1ebd t\u1ed1n k\u00e9m g\u1ea5p 5 l\u1ea7n n\u00edu gi\u1eef kh\u00e1ch h\u00e0ng c\u0169 ti\u1ebfp t\u1ee5c mua s\u1ea3n ph\u1ea9m. Th\u1ef1c t\u1ebf l\u00e0 t\u0103ng 2% t\u1ec9 l\u1ec7 n\u00edu gi\u1eef kh\u00e1ch h\u00e0ng c\u00f3 t\u00e1c d\u1ee5ng t\u01b0\u01a1ng \u0111\u01b0\u01a1ng v\u1edbi gi\u1ea3m 10% chi ph\u00ed cho c\u00f4ng ty.<\/p>\n\n\n\n
Theo Ph\u00f2ng Th\u01b0\u01a1ng m\u1ea1i Hoa K\u1ef3 v\u00e0 Ph\u00f2ng Qu\u1ea3n l\u00fd c\u00e1c doanh nghi\u1ec7p nh\u1ecf Hoa K\u1ef3 th\u00ec:<\/p>\n\n\n\n
\n- Trung b\u00ecnh doanh nghi\u1ec7p Hoa K\u1ef3 m\u1ea5t kho\u1ea3ng 50% kh\u00e1ch h\u00e0ng sau m\u1ed7i 5 n\u0103m<\/li>\n\n\n\n
- C\u00e1c c\u00f4ng ty c\u00f3 xu h\u01b0\u1edbng h\u1ee3p t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng c\u0169 g\u1ea5p 5 l\u1ea7n l\u00e0 v\u1edbi kh\u00e1ch h\u00e0ng m\u1edbi<\/li>\n\n\n\n
- Kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho kh\u00e1ch h\u00e0ng c\u0169 l\u00e0 60-70%, trong khi kh\u1ea3 n\u0103ng b\u00e1n \u0111\u01b0\u1ee3c h\u00e0ng cho kh\u00e1ch h\u00e0ng m\u1edbi l\u00e0 5-20%. T\u1ee9c l\u00e0 gi\u1ea3m 5% t\u1ef7 l\u1ec7 kh\u00e1ch h\u00e0ng c\u0169 r\u1eddi \u0111i s\u1ebd t\u0103ng 25-130% l\u1ee3i nhu\u00e2n, t\u00f9y thu\u1ed9c v\u00e0o ng\u00e0nh ngh\u1ec1.<\/li>\n<\/ul>\n\n\n\n
N\u00edu gi\u1eef kh\u00e1ch h\u00e0ng th\u00e0nh c\u00f4ng b\u1eaft \u0111\u1ea7u v\u1edbi c\u00e1ch doanh nghi\u1ec7p ti\u1ebfp c\u1eadn v\u1edbi m\u1ed9t kh\u00e1ch h\u00e0ng, v\u00e0 duy tr\u00ec s\u1ef1 ki\u00ean k\u1ebft v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3 sau n\u00e0y.<\/p>\n\n\n\n![\"5](\"https:\/\/www.testcenter.vn\/blog\/wp-content\/uploads\/2020\/11\/31.jpg\")
<\/figure>\n\n\n\n<\/span>X\u00e2y d\u1ef1ng h\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m<\/span><\/h2>\n\n\n\nH\u1ec7 sinh th\u00e1i s\u1ea3n ph\u1ea9m c\u1ee7a doanh nghi\u1ec7p l\u00e0 m\u1ed9t c\u1ed9ng \u0111\u1ed3ng kinh t\u1ebf g\u1ed3m c\u00e1c t\u1ed5 ch\u1ee9c v\u00e0 c\u00e1 nh\u00e2n t\u01b0\u01a1ng t\u00e1c v\u1edbi nhau \u0111\u00f3 theo nhi\u1ec1u c\u00e1ch kh\u00e1c nhau. H\u1ec7 sinh th\u00e1i n\u00e0y khuy\u1ebfn kh\u00edch c\u00e1c c\u00f4ng ty ph\u00e1t tri\u1ec3n kh\u1ea3 n\u0103ng c\u1ee7a m\u00ecnh \u0111\u1ec3 c\u1ea1nh tranh v\u1edbi \u0111\u1ed1i th\u1ee7.<\/p>\n\n\n\n
\u0110\u00f4i khi m\u1ed9t h\u1ec7 sinh th\u00e1i c\u00f3 th\u1ec3 xoay quanh s\u1ea3n ph\u1ea9m, v\u00ed d\u1ee5 nh\u01b0 \u1ed1p \u0111i\u1ec7n tho\u1ea1i, tai nghe v\u00e0 c\u00e1c ph\u1ee5 ki\u1ec7n \u0111i\u1ec7n tho\u1ea1i kh\u00e1c. T\u01b0\u01a1ng t\u1ef1, suy ngh\u0129 theo h\u01b0\u1edbng h\u1ec7 sinh th\u00e1i \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t y\u1ebfu t\u1ed1 quan tr\u1ecdng tr\u1ecdng \u0111\u0103ng t\u1ea3i n\u1ed9i dung l\u00ean trang web – x\u00e2y d\u1ef1ng m\u1ed9t c\u1ed9ng \u0111\u1ed3ng h\u1ee9ng th\u00fa v\u1edbi ch\u1ee7 \u0111\u1ec1 \u0111\u00f3 v\u00e0 khuy\u1ebfn kh\u00edch h\u1ecd chia s\u1ebb cho ng\u01b0\u1eddi quen.<\/p>\n\n\n\n
H\u1ec7 sinh th\u00e1i doanh nghi\u1ec7p r\u1ea5t quan tr\u1ecdng v\u1edbi t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong> b\u1edfi n\u00f3 t\u1ea1o ra m\u1ed9t c\u1ea5u tr\u00fac xoay quanh v\u00e0 h\u1eadu thu\u1eabn doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n.<\/p>\n\n\n\n<\/span>Quy tr\u00ecnh kinh doanh chu\u1ea9n h\u00f3a<\/span><\/h2>\n\n\n\nT\u1ea1o ra m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u hay m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u1ed9c nh\u1ea5t v\u00f4 nh\u1ecb ch\u01b0a ph\u1ea3i l\u00e0 t\u1ea5t c\u1ea3. Ngo\u00e0i ra c\u00f2n c\u1ea7n quy tr\u00ecnh kinh doanh chu\u1ea9n h\u00f3a \u0111\u1ec3 t\u1ea1o n\u00ean m\u1ed9t doanh nghi\u1ec7p ph\u00e1t tri\u1ec3n. C\u00f3 \u0111\u01b0\u1ee3c m\u1ed9t s\u1ed1 kh\u00e1ch h\u00e0ng ch\u1ec9 l\u00e0 m\u1ed9t chuy\u1ec7n, b\u1ea1n c\u00f2n ph\u1ea3i thi\u1ebft k\u1ebf v\u00e0 t\u1ed1i \u01b0u h\u00f3a quy tr\u00ecnh kinh doanh sao cho c\u00f3 th\u1ec3 \u00e1p d\u1ee5ng \u0111\u01b0\u1ee3c cho nhi\u1ec1u tr\u01b0\u1eddng h\u1ee3p kh\u00e1c nhau v\u00e0 \u1edf quy m\u00f4 kh\u00e1c nhau.<\/p>\n\n\n\n
V\u1eady nh\u01b0 th\u1ebf n\u00e0o \u0111\u01b0\u1ee3c g\u1ecdi l\u00e0 \u0111\u00e3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c quy tr\u00ecnh kinh doanh ph\u00f9 h\u1ee3p?<\/p>\n\n\n\n
\n- B\u1ea1n c\u00f3 th\u1ec3 tuy\u1ec3n th\u00eam ng\u01b0\u1eddi \u1edf c\u00f9ng m\u1ee9c n\u0103ng su\u1ea5t v\u1edbi tr\u01b0\u1edfng b\u1ed9 ph\u1eadn kinh doanh<\/li>\n\n\n\n
- B\u1ea1n c\u00f3 th\u1ec3 t\u0103ng s\u1ed1 l\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng ti\u1ec1m n\u0103ng v\u1edbi t\u1ed1c \u0111\u1ed9 \u1ed5n \u0111\u1ecbnh<\/li>\n\n\n\n
- B\u1ea1n c\u00f3 th\u1ec3 d\u1ec5 d\u00e0ng d\u1ef1 ki\u1ebfn \u0111\u01b0\u1ee3c t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i kh\u00e1ch h\u00e0ng v\u00e0 doanh thu<\/li>\n\n\n\n
- Chi ph\u00ed b\u1ecf ra \u0111\u1ec3 c\u00f3 m\u1ed9t kh\u00e1ch h\u00e0ng m\u1edbi \u00edt h\u01a1n nhi\u1ec1u so v\u1edbi s\u1ed1 ti\u1ec1n b\u1ea1n thu \u0111\u01b0\u1ee3c t\u1eeb kh\u00e1ch h\u00e0ng \u0111\u00f3 n\u1ebfu h\u1ecd ti\u1ebfp t\u1ee5c s\u1eed d\u1ee5ng<\/li>\n\n\n\n
- Kh\u00e1ch h\u00e0ng nh\u1eadn \u0111\u01b0\u1ee3c \u0111\u00fang s\u1ea3n ph\u1ea9m t\u1ea1i \u0111\u00fang th\u1eddi \u0111i\u1ec3m \u1edf \u0111\u00fang \u0111\u1ecba \u0111i\u1ec3m<\/li>\n<\/ul>\n\n\n\n
M\u1ed9t quy tr\u00ecnh kinh doanh \u0111\u01b0\u1ee3c chu\u1ea9n h\u00f3a s\u1ebd t\u1ea1o n\u1ec1n t\u1ea3ng \u0111\u1ec3 doanh nghi\u1ec7p m\u1edf r\u1ed9ng quy m\u00f4 v\u00e0 t\u1eeb \u0111\u00f3 t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng.<\/strong><\/p>\n\n\n\nTr\u00ean \u0111\u00e2y l\u00e0 5 nguy\u00ean t\u1eafc “v\u00e0ng” \u0111\u01b0a doanh nghi\u1ec7p ho\u00e0n thi\u1ec7n h\u01a1n trong qu\u00e1 tr\u00ecnh t\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng<\/strong>. Hy v\u1ecdng Testcenter \u0111\u00e3 cung c\u1ea5p cho b\u1ea1n nh\u1eefng th\u00f4ng tin b\u1ed5 \u00edch gi\u00fap x\u00e2y d\u1ef1ng doanh nghi\u1ec7p ng\u00e0y c\u00e0ng l\u1edbn m\u1ea1nh!<\/p>\n","protected":false},"excerpt":{"rendered":"T\u0103ng tr\u01b0\u1edfng b\u1ec1n v\u1eefng lu\u00f4n \u0111\u1ee9ng \u0111\u1ea7u trong danh s\u00e1ch c\u00e1c th\u1eed th\u00e1ch m\u00e0 c\u00e1c doanh nghi\u1ec7p c\u1ea7n \u0111\u1ea1t \u0111\u01b0\u1ee3c. \u0110\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c \u0111i\u1ec1u \u0111\u00f3, doanh nghi\u1ec7p c\u1ea7n trang b\u1ecb cho m\u00ecnh m\u1ed9t n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc d\u1ef1a tr\u00ean ngu\u1ed3n l\u1ef1c s\u1eb5n c\u00f3. B\u00e0i vi\u1ebft d\u01b0\u1edbi \u0111\u00e2y s\u1ebd cung c\u1ea5p 5 nguy\u00ean t\u1eafc “v\u00e0ng” \u0111\u1ec3 […]<\/p>\n","protected":false},"author":1,"featured_media":1879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_mi_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0},"categories":[200,199],"tags":[],"aioseo_notices":[],"yoast_head":"\n
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